---
source_url: "https://www.yext.com/platform/scout"
title: "Scout | AI Search Visibility Agent | Yext"
mirrored_at: 2026-08-27T01:06:40.745Z
host: www.yext.com
cited_in_42a: true
mirror_canonical: "https://index.42a.ai/www.yext.com/platform/scout"
---

> **Original source:** https://www.yext.com/platform/scout

AEO and SEO visibility agent

## Optimize your AI search visibility

See how every location performs against nearby competitors, get targeted recommendations, and use agents to take action at scale.

[Get a demo](https://www.yext.com/demo)

![](https://a.storyblok.com/f/291040917547085/1080x1080/a8aae2c62d/scout-page-hero.png)

## Understand your AI visibility, then improve it

### Measure visibility everywhere

See how your brand appears in AI search today. Compare performance across locations and competitors, track progress over time, and give leadership a credible benchmark for this fast-changing channel.

### Prioritize what to fix

Understand the factors affecting your performance at each location. Scout identifies the biggest gaps and recommends the actions most likely to improve your visibility.

### Deploy agents with confidence

Put Scout’s recommendations into action with trusted agents across the Yext platform. From fixing data issues to managing online reviews, agents work across your locations while your team stays in control.

## Track and close AI visibility gaps by location, keyword, and competitor

Visibility Monitoring

### Know your visibility in AI and Google search

See how you appear across Google Search, Google Maps, and Google AI Overviews, plus ChatGPT, Gemini, Claude, and Perplexity. Watch trends by location and competitor so you know where you are winning, where you are losing, and why.

![](https://a.mktgcdn.com/p/5xXcUSPP9EqbWzmRCQ2QRonELxhernTwEIXN625H5eQ/1802x1014.webp)

Local Benchmarking

### See what’s happening at every location

Scout doesn't stop at just the brand level. It measures performance location by location, showing how your brand appears in high-intent local searches.

Local teams get the insights they need to improve in their markets, while leadership gets a complete view across the brand.

![](https://a.mktgcdn.com/p/Ho92wMYV_X3Uql5iA5n-JmQl2o9Xukjp4w4FsJFRAEE/1802x1014.webp)

Competitive Benchmarking

### Know where competitors are pulling ahead

Visibility only matters in context. Scout tracks head-to-head win rates against your 20 closest competitors across the benchmarks that matter most, so you can see where you lead, where you lag, and where to focus next.

![](https://a.storyblok.com/f/291040917547085/1440x1040/c0d27af850/ai-performance-competetive-performance.png)

Sentiment Analysis

### Understand how AI describes your brand

Find out how AI platforms perceive and describe your brand. With Scout, you can uncover recurring themes (i.e. “long wait times”) and take action to change the narrative.

![](https://a.mktgcdn.com/p/lU7SxDss1uJBOW8jKAmm9zSyrzry5X-0hbYaZoOzQ0s/1802x1015.webp)

Citation tracking

### Check what sources are shaping your visibility

Scout shows which websites and content sources AI platforms cite when they mention your brand. See what is helping you appear, where competitors have an edge, and which sources you need to strengthen.

![](https://a.mktgcdn.com/p/FPJc8q6zwVvCD5_rvQZUimYyng9w-Mne4tGlQk_t0Ik/1802x1014.webp)

Action Center

### Put agents to work on visibility gaps

Turn Scout recommendations into action with trusted agents across the Yext platform. Agents can update listings, correct business information, respond to reviews, manage social content, and complete thousands of other tasks, while your team stays in control.

![](https://a.storyblok.com/f/291040917547085/2700x1520/9867c19b5c/actioncenter_newscout.webp)

Knowledge Graph Distribution

### Keep your brand information connected and consistent

Manage essential facts about your brand, locations, services, and more in one place, including how they relate to one another. This helps search engines and AI platforms understand your business and surface accurate information wherever customers search.

![](https://a.storyblok.com/f/291040917547085/1346x757/73a7d2232e/kg-distribution.png)

Mobile App

### Spot and fix visibility risks on the go

See which locations are slipping and act right away. Scout shows your win rate by location and tells you what to fix first.

![](https://a.storyblok.com/f/291040917547085/1200x675/415aceb760/scout-page-mobile-app.png)

## FAQs

## Recommended Resources

## See exactly how your brand appears in ChatGPT and Google for free

_Don't let customers lose sight of your business._