---
source_url: "https://www.withorb.com/?utm_source=openai"
title: "The revenue design company | Orb"
mirrored_at: 2026-08-10T15:36:44.608Z
host: www.withorb.com
cited_in_42a: true
mirror_canonical: "https://index.42a.ai/www.withorb.com/index__q__utm_source_openai"
---

> **Original source:** https://www.withorb.com/?utm_source=openai

![](https://www.withorb.com/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fixzrxwnx%2Fproduction%2Fcb7556842c7acc50d67005ee7e96d8401f789dad-4224x1626.png&w=3840&q=75)

## AI pricing isn’t set it and forget it. It’s a design canvas you control.

### Seat-based pricing was simple, but limited.

-   The source of truth was defined in contracts, and billing just executed
-   Seats roughly approximated value
-   Re-pricing was an occasional exercise wrapped up in spreadsheets

![Background](https://www.withorb.com/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fixzrxwnx%2Fproduction%2F0d043e8e12f6eae3fe1d29b2b2bac1c653d7c530-1440x900.webp%3Fq%3D85&w=3840&q=75)

## The answer to that transformation is revenue design

Revenue design is the shift toward treating pricing as a real time strategy function that touches every team and every tool in the company—to align every decision toward becoming brilliantly profitable.

![Stepped card icon](https://www.withorb.com/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fixzrxwnx%2Fproduction%2F8b956206c18a4e1a84b1acaf54f216ca27650032-48x48.svg%3Fq%3D85&w=3840&q=85)

1\. Automate billing

Seamless systems from usage to revenue

Unify product and revenue data and connect it to your ecosystem to power a faster, frictionless motion from ingesting usage, to modeling prices, to recognizing revenue and connecting to ERPs.

![Stepped card icon](https://www.withorb.com/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fixzrxwnx%2Fproduction%2F8c160ff7e396dd23b33fa6e9a7d0721c66607d09-48x48.svg%3Fq%3D85&w=3840&q=85)

2\. Execute pricing

One pricing canvas, clear swim lanes

Establish one fluid motion for pricing from finance strategy to billing execution and customer communications, with the full team working from the same source of truth.

![Stepped card icon](https://www.withorb.com/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fixzrxwnx%2Fproduction%2F630cb2abe453f0bfad861c0e2d70132bbc52c02f-36x36.svg%3Fq%3D85&w=3840&q=85)

3\. Grow Revenue

Intelligent monetization moments

Experiment with revenue data to continually find the right price for the right customer at the right time. Capture incremental revenue opportunities and build trust with customers.

the revenue design platform

## Pricing should be smooth, painless and profitable

Orb’s revenue design platform helps eliminate the friction in pricing, billing and growth so revenue workflows can stay in sync across teams.

![Testimonial media](https://www.withorb.com/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fixzrxwnx%2Fproduction%2Ff400290c92bd233c1530cc009d416a19a90960cf-1200x1280.webp%3Fq%3D85&w=3840&q=85)

“Orb lets us move quickly when pricing needs to evolve as AI models and agent capabilities advance. It gives us the flexibility to stay ahead of the market, without compromising on transparency for our customers."

Francesca LaBianca

VP of Operations

![Company logo](https://www.withorb.com/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fixzrxwnx%2Fproduction%2F8ebc41eb6f9d9fd5c144946d267540725d276c98-200x30.svg%3Fq%3D85&w=3840&q=85)

## Solutions for modern teams