---
source_url: "https://www.whatnot.com/seller"
title: "Selling on Whatnot · Whatnot: Shop, Sell, Connect"
mirrored_at: 2026-08-06T15:40:11.604Z
host: www.whatnot.com
cited_in_42a: true
mirror_canonical: "https://index.42a.ai/www.whatnot.com/seller"
---

> **Original source:** https://www.whatnot.com/seller

**The future of shopping is live**Whatnot is the #1 live shopping platform in the US and Europe. The biggest live businesses are being built here.

![](https://www.whatnot.com/cdn/assets/e9c9e20279f17cf9/_next/static/media/hero-us.8276dec2.png)

## The fastest and most fun way to sell

Live shopping brings back the energy of selling in person—to millions of buyers.

**Your customers are already here**Buyers spend **95 minutes** a day on Whatnot. And they're regulars—**80% of customers** buy something every month.

**Sell more, faster**The average seller on Whatnot sells **10x more** than on similar marketplaces. Together, Whatnot sellers made **$8B in 2025**.

**The most fun you’ve had selling**Engage with customers in **real-time conversations**, feel the energy of the crowd, and build your own community that keeps coming back.

![](https://www.whatnot.com/cdn/assets/e9c9e20279f17cf9/_next/static/media/fastest-way-to-sell-us.e1a6dde7.png)

## Big businesses are being built on Whatnot

From bags to beauty, cards to comics, and everything in between—Whatnot is the primary income stream for 1 in 8 sellers, with top sellers earning over $100M.

## Don't take our word for it

Sellers and industry experts agree: Whatnot is transforming shopping.

## Start selling today for free. Everything you need is built in

Purpose-built for live shopping since day one. That's why 60% of live shopping spend in US and Europe happens on Whatnot.

**No signup fees. No monthly costs**Sign up and create your account for free. Just tell us what you’re selling, and you’re ready to go.

**Unlock incentives**Get up to $2,000 in rewards during your first month.

**Go live from anywhere**Start a show from your phone, at home, in your shop, wherever you are. All the tools you need are built in.

**Sell, ship, get paid**Integrated shipping and payments mean when you sell, you just need to print your shipping labels, pack your orders, and drop off your packages. You’ll get paid as soon as your buyer receives their order.

**Only pay commission after you’ve sold an item**Seller fees are ≤8% (varies by category/country) + payment processing fees (2.9% on total order value + $0.30 transaction fee).

**Over half a million people join Whatnot every week across 250+ categories**They tell us what they’re interested in, and we match them to your show based on your inventory and shows.

**Whatnot buyers don't come here to passively scroll—they come here to shop**From your first show, you'll be put in front of an audience that's already waiting.

**Whatnot was built for live shopping from day one.**Every selling format is designed to make shows fast, fun, and engaging.

**However you want to sell, there's a format for it.**Run a live auction, set a fixed price, drop a Flash Sale, or list items in your storefront. You choose how you sell. Whatnot handles the rest.

**Seller Analytics**Track buyer activity, stream performance, earnings, and customer retention, all from your Seller Hub.

**Shopify Integration**Whatnot integrates with Shopify, letting brands sell live while keeping inventory, fulfillment, and operations in one place.

**Promote Tools**Grow your business by increasing your visibility to buyers across the Whatnot app with built-in promotion tools.

**Rewards Club**Build loyalty with your most dedicated buyers. Rewards Club lets you create a fully customizable loyalty program with your own achievement requirements and rewards across Bronze, Silver, Gold, Platinum, and Diamond tiers. Buyers unlock rewards like coupons, exclusive shows, and membership badges by watching shows and making purchases.

**And more in your Seller Hub**Schedule shows, manage customer support, monitor your account health, and access everything else you need to run and grow your live selling business.

**Get started today!**You're one step away from joining one of the fastest growing selling platforms in history.

**Brands, we want to work with you.**If your company earns **$50,000+** per month, we've got custom solutions for you.