---
source_url: "https://www.spectaclehq.com/?utm_source=openai"
title: "Spectacle | Marketing Attribution Software for SaaS"
mirrored_at: 2026-08-10T03:04:32.592Z
host: www.spectaclehq.com
cited_in_42a: true
mirror_canonical: "https://index.42a.ai/www.spectaclehq.com/index__q__utm_source_openai"
---

> **Original source:** https://www.spectaclehq.com/?utm_source=openai

## What you can do with Spectacle

### Bridge the gap between marketing and sales

Marketing attribution

Connect marketing to CRM pipeline and revenue

Full company journeys

See the entire journey, from companies engaging on LinkedIn to closed deal

Anonymous visitor reveal

See what companies are silently visiting your website

Conversion & audience sync

Sync high intent visitors to ad networks for better results

## Whatever your sales motion, Spectacle brings precision vision for marketing attribution

![Spectacle logo in lens](https://www.spectaclehq.com/_next/image?url=%2Flogo-in-glass-primary.webp&w=640&q=75)

B2B Sales

Multiple stakeholders, long sales cycles and CRM handoffs make attribution hard. Spectacle merges touchpoints across individuals within the

same company, connecting marketing to pipeline and closed-won revenue.

Product-led growth (PLG)

From first ad click to free signup to paid conversion, Spectacle tracks the

full self-serve journey. See which channels drive users that actually activate and retain, not just sign up.

Long-funnel B2C

Insurance, mortgages, education — when the journey from first click to closed deal spans weeks or months, tracking what actually drove the sale is critical. Spectacle

stitches the entire journey together

so you can attribute revenue to the touchpoints that matter.

### attribution

## Accelerate growth through LTV-focused marketing

Your marketing channels connected to your revenue data

Connect all your website traffic, ad networks and revenue sources in just a few clicks. Spectacle will connect the dots for you. Multi-currency? Spectacle automatically converts your data to one unified reporting currency for accurate comparisons.

Scale paid channels confidently

Spectacle will show the which keywords, campaigns and ads are driving customers that have higher lifetime value (LTV). Stop wasting ad spend and boost winners.

Attribute to Companies, not individuals

With company-level attribution, customer journeys of multiple individuals within the same company are automatically merged, revealing the true impact of your marketing on the decision process

### journeys

## Uncover what really drives decision making

See every customer touchpoint from first (ad) click to in-product behavior. Get complete visibility into how prospects discover, engage with, and actually use your product across all marketing channels and within your platform. Whether you're running a Product-led

(PLG) motion with self-serve signups or a Sales-led (SLG)

approach with guided demos, connect every marketing campaign and product interaction directly to revenue outcomes. Optimize based on the complete customer journey—not just top-of-funnel metrics—regardless of how your prospects prefer to buy.

### audiences

## Build and leverage high-LTV audiences that convert and stay

Find your best leads and customers quickly

Easily surface your best leads and customers using intuitive audience overviews that highlight the contacts most relevant to your business goals.

Improve ad performance with (micro) conversion sync

Automatically sync new audience members as (micro) conversion to all major ad networks without any technical setup. No more data mismatches and other headaches

More leads and less spend with automatic Audience syncs

Audiences can automatically sync back to ad networks to either exclude them from future campaigns, or to create similar audience lists for enhanced targeting

### funnels

## Pinpoint the marketing actions that move the needle

Funnels reveal how your marketing efforts translate to meaningful

product engagement. Track user journeys from first click to power user, identify critical drop-off points, and optimize campaigns that drive not just signups, but active customers. Filter with precision across all marketing dimensions to see which channels deliver real product adoption. Purpose-built for SaaS metrics that matter.