---
source_url: "https://www.schoolbusfleet.com/videos/the-secret-behind-better-school-bus-tech-magical-hospitality"
title: "The Secret Behind Better School Bus Tech? ‘Magical Hospitality’ | School Bus Fleet"
mirrored_at: 2026-08-22T01:02:36.412Z
host: www.schoolbusfleet.com
cited_in_42a: true
mirror_canonical: "https://index.42a.ai/www.schoolbusfleet.com/videos/the-secret-behind-better-school-bus-tech-magical-hospitality"
---

> **Original source:** https://www.schoolbusfleet.com/videos/the-secret-behind-better-school-bus-tech-magical-hospitality

How does Keith Corso and BusRight truly empower their customers? It all comes down to exceeding expectations. Hear more about the secret sauce behind this 2026 SBF award winner in his own words. The Route is sponsored by IC Bus.

May 14, 2026

Let’s sit down with a true trailblazer! In this episode of The Route, [BusRight](https://www.schoolbusfleet.com/news/busright-raises-30m-to-enhance-platform-features) co-founder and CEO [Keith Corso](https://www.schoolbusfleet.com/articles/2026-trailblazer-keith-corso-of-busright) shares how the BusRight platform is transforming student transportation with smarter routing, real-time GPS tracking, and seamless communication between drivers, parents, and transportation teams.

But this isn’t just about technology. Corso shares the personal story that inspired BusRight, how a single bus route can change a student’s life, and why “magical hospitality” is at the core of building better solutions for schools and communities.

In this discussion, you’ll hear:

-   How BusRight’s driver, parent, and web apps work together
-   Why traditional school bus routing is outdated
-   How real-time data improves safety, trust, and efficiency
-   The role of technology in solving driver shortages and route complexity
-   Why human connection still matters most in transportation

Learn more at these links:

👉 [BusRight Raises $30M to Enhance Platform Features](https://www.schoolbusfleet.com/news/busright-raises-30m-to-enhance-platform-features)

👉 [2026 Trailblazer: Keith Corso of BusRight](https://www.schoolbusfleet.com/articles/2026-trailblazer-keith-corso-of-busright)

👉  [2027 Trailblazer nominations](https://survey.alchemer.com/s3/8645507/2027-SBF-Trailblazers-Award-Nomination-Form-copy)

👉 [Learn more and apply to attend SBFX](https://www.schoolbusfleetconnex.com/)

The Route is sponsored by [IC Bus](https://icbus.com/?utm_source=SBF&utm_medium=March+to+December+Podcast&utm_campaign=25_IC&utm_id=Podcast+Sponsorship), proudly offering vehicles and solutions that are ahead of their class.

## Prefer to listen? 

## About The Route

The Route is a monthly video and podcast series hosted by School Bus Fleet and sponsored by [IC Bus](https://icbus.com/?utm_source=SBF&utm_medium=March+to+December+Podcast&utm_campaign=25_IC&utm_id=Podcast+Sponsorship), proudly offering vehicles and solutions that are ahead of their class.

🚌 Stay up to date on all industry news and trends by [signing up for our eNewsletters today](https://www.schoolbusfleet.com/newsletter-signup?utm_source=formcms&utm_medium=email_subscriptions_optins&utm_campaign=sbf_os_202401_nl_long_forms)! 

### Follow and connect with us on social media

-   Follow SBF on Instagram ➡️ [https://www.instagram.com/schoolbusfleet/](https://www.instagram.com/schoolbusfleet/)
-   Connect with SBF on LinkedIn ➡️ [https://www.linkedin.com/showcase/school-bus-fleet/](https://www.linkedin.com/showcase/school-bus-fleet/)
-   Like SBF on Facebook ➡️ [https://www.facebook.com/schoolbusfleet](https://www.facebook.com/schoolbusfleet)
-   Follow SBF on X ➡️ [https://x.com/SchoolBusFleet](https://x.com/SchoolBusFleet)
-   Subscribe to our videos on YouTube ➡️[https://www.youtube.com/@Schoolbusfleet](https://www.youtube.com/%40Schoolbusfleet)

### Be sure to subscribe to our podcast! 

-   [Spotify](https://open.spotify.com/show/2cC4yelmyRcV6S7iH4aKEw)
-   [Apple](https://podcasts.apple.com/us/podcast/the-route-presented-by-school-bus-fleet/id1596172742)
-   [Amazon Music](https://music.amazon.com/podcasts/985c5297-0261-4c07-a31f-7bd41c0facac/the-route-presented-by-school-bus-fleet)
-   [Audible](https://www.audible.com/podcast/The-Route-presented-by-School-Bus-Fleet/B0FLG85F4D?source_code=ASSGB149080119000H&share_location=pdp)
-   [iHeartRadio](https://www.iheart.com/podcast/269-the-route-presented-by-sch-288780252/)