--- source_url: "https://www.recollective.com/qualitative-research-recollective" title: "Qualitative Research Platform for Agencies & Brands | Recollective" mirrored_at: 2026-08-25T01:31:40.503Z host: www.recollective.com cited_in_42a: true mirror_canonical: "https://index.42a.ai/www.recollective.com/qualitative-research-recollective" --- > **Original source:** https://www.recollective.com/qualitative-research-recollective ## Trusted by Researchers and Brands Worldwide ![7th sense logo.](https://cdn.prod.website-files.com/65554acf654878d456d57821/65554acf654878d456d57bb0_7th-sense-logo.avif) ![c+r research](https://cdn.prod.website-files.com/65554acf654878d456d57821/65554acf654878d456d57abb_logo--c_r.svg) ![Kantar](https://cdn.prod.website-files.com/65554acf654878d456d57821/65554acf654878d456d57abc_logo--kantar.svg) ![Big Village logo.](https://cdn.prod.website-files.com/65554acf654878d456d57821/65554acf654878d456d57aaf_logo--big_village.svg) ![Mattel logo.](https://cdn.prod.website-files.com/65554acf654878d456d57821/65554acf654878d456d57ac1_logo--mattel.svg) ![material](https://cdn.prod.website-files.com/65554acf654878d456d57821/65554acf654878d456d57a8c_material-logo.svg) ![Ecobee logo.](https://cdn.prod.website-files.com/65554acf654878d456d57821/65554acf654878d456d57aaa_ecobee-logo.svg) ![Nikon logo.](https://cdn.prod.website-files.com/65554acf654878d456d57821/65554acf654878d456d57abf_logo--nikon.svg) ![Flexible online qualitative research platform](https://cdn.prod.website-files.com/65554acf654878d456d57821/6a3476065af5d30ff110556e_Live-and-Async.avif) ## Flexible Online Qualitative Research Platform Whatever size and duration insight community you need, from tens to thousands, days to months, Recollective's qualitative research platform scales to meet that need. We support [always-on communities](https://www.recollective.com/recollective-connect) and flexible, quick-turn projects. If you're running multiple projects each year, use a multi-client site to realize the benefits of reusability and ease of administration. However you choose to [run your research](https://www.recollective.com/applications), Recollective makes it simple to unlock valuable insights from your qualitative research. ‍ ## Asynchronous Qual Online qualitative research tools unlock a wealth of creative ways to reach diverse audiences and gather the insights you need. Create self-paced, asynchronous standalone or [journal activities](https://www.recollective.com/applications#:~:text=3%20of%2012.-,Digital%20Diaries,-Capture%20ongoing%20routines) to economically scale your research and discover new possibilities for innovative research design. [Asynchronous Activities](https://www.recollective.com/features#asynchronous-platform) ‍ ![Discussion board titled 'New Grocery Products/Brands' showing user Chris recommending nutritious smoothies with an image of two smoothie bottles and fruit, followed by comments from Sandra and Lisa.](https://cdn.prod.website-files.com/65554acf654878d456d57821/68267a6f3be9a8c1f52778e6_22306f9d0c981e2e32326109e908501b_Discussions_Platform.avif) ![Live video IDIs and Digital Focus Groups](https://cdn.prod.website-files.com/65554acf654878d456d57821/6a34760690d78721225d1e66_Live-Activity-Participant-Experience.avif) ## Live Video IDIs and Digital Focus Groups Take advantage of the many benefits of moving your in-person research online using a [mobile-ready platform](https://www.recollective.com/features) designed specifically for research. Lower costs, broader reach and automated near-instant, high quality [AI transcripts](https://www.recollective.com/recollective-ai) make video-based IDIs and focus groups more accessible and powerful than ever before. [Live Research Activities](https://www.recollective.com/live-research-activities) _Recollective’s Connect platform is an ideal solution – it allows us to pre-recruit and maintain alarge swath of a client’s customers and prospects over time for targeted (re)use and serve upad hoc quant and qual research on demand, at speed, scale and cost efficiency._ **Brian Janovsky** VP Program and Project Management ![Big Village logo black.](https://cdn.prod.website-files.com/65554acf654878d456d57821/65554acf654878d456d57a8d_big-village-logo-black.svg) _We are THRILLED with the insights we obtained for our client (and impressed by the gargantuan job your team did to help make it happen, with so many languages in your impressive multi-lingual platform!)_ **Kelly Kutas** Director ![Boston Consulting Group logo.](https://cdn.prod.website-files.com/65554acf654878d456d57821/6841c4ca3d55233314074258_BCG_logo.avif) _The Recollective AI tools helped us summarise all the participant feedback into clear outcomes in no time at all! The time saved has enabled us to share findings with more stakeholders and have greater influence on the future of the project._ David Livesey Player Retention Manager ![England Rugby logo.](https://cdn.prod.website-files.com/65554acf654878d456d57821/67f431d5773c38fb3d73135d_ENGLAND-LOGO_black.avif) _Our clients have said they will never go back to in-person patient advisory meetings after using Recollective. The amount of data and insights we are able to capture through the live meetings and the speed of analysis is unparalleled._ Erin Slattery Partner ![Slattery health communications logo.](https://cdn.prod.website-files.com/65554acf654878d456d57821/67e2ff967890944413e33285_Slattery-logo.avif) To me, the biggest chore of doing qualitative work is thematic coding and analysis. Using excerpting in Recollective while the study runs was an incredible revelation and time saver, allowing me to have the coding done as the study closes. But now, using the new AI functionality, not only is my time to insight even faster, but it’s also giving me the ability to understand my data in a deeper and wider context that I might have missed previously. Tom Glover Senior Qualitative Research Analyst ![Western Governor's University logo.](https://cdn.prod.website-files.com/65554acf654878d456d57821/66c62e90eca444fad7d28ab7_WGU_logo.avif) The minute I saw the AI release email I was on it – it’s SO GREAT! Testing it out thoroughly as we speak. Seems to be on point in that it 100% aligns with analysis we already did, and is speeding up our remaining analysis to an incredible extent. The quick flip between tabs for insights and quotes (sources) is brilliant too…. Honestly, you guys have nailed it! Natasha Wallace Qual Director Recollective is the best solution for online communities and qualitative projects. The platform’s usage is very intuitive, and the new features for analyzing the results are helpful in gaining insights and addressing the project’s objectives faster and more efficiently. Ana Vanegas Vice President, ![Wise market insights logo.](https://cdn.prod.website-files.com/65554acf654878d456d57821/65eb74c19f74ade64855076d_wise-market-insights-logo.avif) Recollective is the best option when it comes to simplicity and all the segmentation functionalities. The other platforms lack this many segmentation options as you offer. Héctor Torrealba PM Team Leader, ![Big Band logo.](https://cdn.prod.website-files.com/65554acf654878d456d57821/65554acf654878d456d57c2e_bigband-logo.avif) We have used the Recollective platform to power The Cambridge Panel - our online research community of teachers from around the world - for over two years, and in that relatively short period they have become an invaluable partner. Rob Hardy Head of Insight, ![Cambridge University Press logo.](https://cdn.prod.website-files.com/65554acf654878d456d57821/65554acf654878d456d57b43_Cambridge-University-Press-logo-black.avif) Our programer understood our objectives and activity guide well, and used her expertise to ensure that our programming would be engaging to participants whilst best answering our research questions. We would love to work with the Recollective team again. Katherine Mai Consultant, ![Forethought logo.](https://cdn.prod.website-files.com/65554acf654878d456d57821/65554acf654878d456d57c31_forethought-logo.svg) The team went above and beyond to ensure that we felt comfortable with using Recollective. They took time to walk us through each step and made us feel at ease to move forward. Kudos to you all! Yomaira Barredo PM Team Leader, ![PRS IN VIVO logo.](https://cdn.prod.website-files.com/65554acf654878d456d57821/65554acf654878d456d57c34_prs-in-vivo-logo.avif) Incredible assistance. Your team goes above and beyond. Fast and valuable advice. Service is next level. Appreciate you! Jenna Beales Senior Consultant, Qualitative Research, ![Canadian Tire logo.](https://cdn.prod.website-files.com/65554acf654878d456d57821/65554acf654878d456d57c33_Canadian-tire-logo.avif) ![A dark blue circle with a white arrow inside, pointing to the left.](https://cdn.prod.website-files.com/65554acf654878d456d57821/65554acf654878d456d57c2f_Carousel-buttonbubble-line.svg) ![A dark blue circle with a white arrow inside, pointing to the left.](https://cdn.prod.website-files.com/65554acf654878d456d57821/65554acf654878d456d57c2f_Carousel-buttonbubble-line.svg) ![DIY Long-term Communities](https://cdn.prod.website-files.com/65554acf654878d456d57821/65554acf654878d456d57c41_Insight-communities.avif) ## DIY Long-Term Communities Build long-term, [always-on communities](https://www.recollective.com/recollective-connect) on Recollective’s proven, scalable platform. With over [25 years’ experience](https://www.recollective.com/about-us) building online community platforms, Recollective’s social, collaboration and community management capabilities will help you maintain a thriving, engaged customer insight community. ## Do-It-Together Communities Interested in connecting with a target audience through an always-on community, but not sure how to get started? ‍ With our customizable "Do-It-Together" packages you retain an ongoing hand in the research design and execution but still benefit from world-class technology and [service support](https://www.recollective.com/services-and-support). ![Smiling man holding a tablet with a lightbulb icon and another man typing on a laptop, alongside a multiple-choice survey interface.](https://cdn.prod.website-files.com/65554acf654878d456d57821/65554acf654878d456d57bb2_Do-it-together-community%20\(1\).avif) ### What is Recollective used for in qualitative research? + Recollective is an online qualitative research and insight community platform used to run insight communities, bulletin-board style studies, [diaries and ethnography](https://www.recollective.com/applications), concept and creative tests, UX and product feedback projects, live video IDIs and focus groups. It combines asynchronous activities, live sessions, [AI-powered moderation](https://www.recollective.com/recollective-ai) and analysis in one environment so insights teams and researchers can design flexible studies without compromising depth or scale.​ ### How does Recollective support insight communities of different sizes and durations? + Recollective can host [communities](https://www.recollective.com/recollective-connect) from small, short-term pop-up groups to large, always-on communities with thousands of members running for months or years. Features for segmentation, engagement and reusability—such as multi-client sites and configurable activities—make it easy to manage multiple projects and audiences in a single scalable platform.​ ### What AI capabilities does Recollective offer for qualitative research? + Recollective AI includes [automatic translations](https://www.recollective.com/recollective-ai-automatic-translations), multimedia transcription, [Ask AI](https://www.recollective.com/recollective-ask-ai) and [Conversational AI](https://www.recollective.com/blog/deep-conversations-at-unprecedented-scale-recollectives-new-conversation-task), all woven throughout the platform to accelerate analysis and deepen understanding. Researchers can ask questions of their data in natural language, uncover themes and run AI-moderated conversations at scale while retaining full transparency and links back to source verbatims.​ ### How does Recollective support multi‑market and multi‑language research? + Recollective enables a single study and [moderator team](https://www.recollective.com/enterprise-solutions) to run fully connected conversations across multiple markets and languages, without handoffs or silos between local projects. [Automatic translations](https://www.recollective.com/recollective-ai-automatic-translations) ensure that every activity, instruction, question, comment and follow‑up appears in each participant’s and moderator’s preferred language, so people can engage in different languages while still participating in one shared [discussion](https://www.recollective.com/applications).​ ‍ Analysts, moderators, and stakeholders can view translations in context, export all text‑based responses into any supported language in bulk, and manage permissions for who can access translated data. Because translations are processed automatically inside [multilingual studies](#https://www.recollective.com/webinars/webinar-recap-breaking-language-barriers-a-smarter-path-to-multi-market-research), teams can scale global qualitative work, reduce reliance on third‑party translation vendors and minimize manual errors while keeping all source and translated data securely under their control. ### Can Recollective replace in-person qualitative research? + Recollective makes it possible to move many forms of in-person qualitative research online through mobile-ready tools for [video focus groups](#), in-depth interviews and rich [asynchronous tasks](https://www.recollective.com/features). This approach reduces travel and facility costs, broadens geographic reach and yields [instant transcripts](https://www.recollective.com/recollective-ai) and AI-ready data that can be analyzed more quickly than traditional in-person methods.​​ ### How does Recollective help with qualitative data analysis and reporting? + Recollective supports [tagging, excerpting, filtering](https://www.recollective.com/features#:~:text=Reporting%20and%20Analysis) and more so researchers can structure and interpret large volumes of unstructured feedback more efficiently. These [AI-powered analysis tools](https://www.recollective.com/features#:~:text=with%20your%20stakeholders.-,AI%2Dpowered%20Insights,-Qualitative%20research%20generates) help turn raw responses into clear storylines, evidence-based summaries and shareable outputs for stakeholders without losing the nuance of qualitative insights.​ ### Is Recollective suitable for agencies and multi-client setups? + Recollective is widely used by [global enterprises](https://www.recollective.com/enterprise-solutions) and by [agencies](https://www.recollective.com/agency-solutions) that run multiple client programs, with options for multi-client sites, reusable templates and role-based access. This allows agencies to standardize their workflows, maintain separate client spaces, and deliver high-quality qualitative research and [insight communities](https://www.recollective.com/recollective-connect) efficiently across accounts.​ ### What kind of support and services are available for qualitative projects on Recollective? + In addition to self-serve usage, Recollective offers [managed service](https://www.recollective.com/services-and-support) options where experts help design activities, program studies, support moderation and analysis. Dedicated onboarding, training and responsive support teams help ensure projects launch smoothly and that researchers can leverage the [Recollective platform’s full capabilities](https://www.recollective.com/features). ### How long does it take to launch a study or community on Recollective? + Most teams can configure and [launch](https://www.recollective.com/services-and-support) a new qualitative project or insight community in days, not weeks. Pre‑built templates, flexible activity types and a user‑friendly interface help you design tasks, invite participants and start collecting feedback quickly. ### How can I see a demo or pricing for Recollective? + You can request a [tailored demo](https://www.recollective.com/demo) directly from the Recollective team, who will walk you through the platform, example studies and relevant features for your use cases. Annual licenses start at $475/month for Live Only, $750/month for Qual Live + Async and $1,250/month for Connect, with final pricing based on project scope, number of participants and the level of services or support your team requires.