--- source_url: "https://www.nichearabia.com/about/" title: About - Niche Arabia mirrored_at: 2026-08-11T13:03:03.114Z host: www.nichearabia.com cited_in_42a: true mirror_canonical: "https://index.42a.ai/www.nichearabia.com/about/index" --- > **Original source:** https://www.nichearabia.com/about/ Niche Arabia has been Saudi Arabia's premier luxury communications agency since its inception in 2011. Through a multifaceted approach to publicity, marketing, branding, and consultancy, Niche Arabia generates creative initiatives that position its clients for optimal market penetration and sales in key markets throughout the Middle East. Featuring a portfolio of esteemed international brands from various industries such as automotives and FMCGs, to beauty and fashion, Niche Arabia has conceived groundbreaking events, media campaigns, and activations across the GCC, establishing itself as an invaluable resource for companies seeking to engage the Khaleeji consumer. Clients achieve strategically placed media coverage and publicity in collaboration with a world-class team of multilingual publicists, marketers, branding experts, and content creators, who drive business development through innovation while maintaining key brand positioning. ![](https://www.nichearabia.com/wp-content/uploads/2021/07/MM-hero.jpg) ### Meet the founder Marriam Mossalli Marriam Mossalli’s career as a fashion editor and luxury consultant has made her an established name in the international fashion industry. Her invitation as the only Arab professional to the Celebration of Design Gala, hosted by the United States of America’s First Lady Michelle Obama, cemented her status as a leader and ambassador for the regional fashion scene in the Middle East. [More About Marriam](https://marriammossalli.com/) ### 10+ Years of experience ### 150+ Clients ### 500+ Projects ### 400,00 Attendees at our biggest event as of 2019,MDL Beast in Riyadh #### Services ![](https://www.nichearabia.com/wp-content/uploads/2021/07/Icons-01.png) ###### NICHE BUSINESS Business Model Review Marketing Consultancy Brand Development ![](https://www.nichearabia.com/wp-content/uploads/2021/07/Icons-02.png) ###### NICHE COMMS Communications Consulting PR Management & Execution ![](https://www.nichearabia.com/wp-content/uploads/2021/07/Icons-03.png) ###### NICHE CONTENT Corporate Discovery Communication Development Social Media ![](https://www.nichearabia.com/wp-content/uploads/2021/07/Icons-04.png) ###### NICHE TURNKEY Project Management Logistics & Production ![](https://www.nichearabia.com/wp-content/uploads/2021/07/Icons-05.png) ###### NICHE ART Creative Direction Art Consulting Trunk Shows ![](https://www.nichearabia.com/wp-content/uploads/2021/07/Icons-06.png) 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