---
source_url: "https://www.mo.agency/ai-visibility-audit?utm_source=openai"
title: "AI Visibility Audit | OpenAI, Claude & Gemini Brand Audit | MO Agency"
mirrored_at: 2026-08-25T15:03:05.050Z
host: www.mo.agency
cited_in_42a: true
mirror_canonical: "https://index.42a.ai/www.mo.agency/ai-visibility-audit__q__utm_source_openai"
---

> **Original source:** https://www.mo.agency/ai-visibility-audit?utm_source=openai

### What is AEO (Answer Engine Optimisation)?

AEO is the practice of optimising your brand's presence so that AI answer engines (ChatGPT, Claude, Gemini, Copilot, Perplexity) describe you accurately and surface you in the answers buyers ask. It is SEO's natural successor for the generative-AI era. Where SEO optimises for search ranking, AEO optimises for how AI describes and cites you when a buyer asks a question.

### How is this audit different from a traditional SEO audit?

SEO audits measure how you rank in search results. AEO audits measure how AI characterises you in answers. Different surfaces, different mechanics, often different winners. A brand can rank well in Google but be invisible in ChatGPT, or vice versa. You need both.

### Why training-data only - why not live web search?

Most enterprise AI use cases hit the model directly without retrieval - Copilot in Word, ChatGPT without browsing, Claude in enterprise tools. That is the surface where AEO actually matters. Mixing in live search gives a number that conflates two very different things: what the AI knows vs what it can google. We separate them. Sentiment and recognition come from training data; the competitor map comes from web search.

### How accurate are the scores?

Each engine returns a structured self-assessment against a defined rubric. Two runs with identical inputs return very similar scores - the methodology is deterministic. The engines themselves do disagree (their training data differs), and that disagreement is the point: we show all three so you can see which engines have rich data on you and which do not.

### How is the score calculated?

The point-allocation breakdown (40/20/20/10/10) is now in the Per-engine scorecard module. Tighten the FAQ answer to: "Each engine self-scores against the same five-dimension rubric described above. The composite is the sum, capped at 100. Each engine's score is independent - we do not average across engines because the disagreement between them is part of the signal.

### What engines do you audit?

OpenAI (powers ChatGPT), Anthropic Claude (powers most enterprise copilots including the Claude API and many embedded AI assistants), and Google Gemini (powers Google AI and the Gemini app). These are the three engines that dominate enterprise AI use today.

### Can I run the audit on a competitor?

Yes. The audit takes any brand. Run it on a direct competitor to see how AI characterises them - useful for positioning, sales battlecards, and gap analysis. The form takes four fields about the brand you want to audit; it does not have to be your own.

### How long does the audit take?

30 to 90 seconds. We run all three engines in parallel, plus a web search per engine for the competitor map. Reports are delivered as a PDF to the email you provide on the form.

### Who builds this tool?

MO Agency. We are a HubSpot Elite Partner specialising in revenue operations and AEO. We built the tool to give the agency conversation a defensible baseline - here is what AI says about you today, here is what we would do about it. If you want help moving the scores, that is the service.

### What happens to my data?

The four audit inputs (company, location, industry, products) are sent to the three AI providers. Your email and the audit metadata are stored in our HubSpot CRM under standard GDPR and POPIA consent terms. We do not sell or share personal data. You can unsubscribe at any time.

### Is this really free?

The audit is free. We run it as a lead-gen tool for our agency services. You are under no obligation - many people run the audit, get the PDF, and implement the recommendations themselves. The ones who want a hand reach back out to us. Either way works.