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title: "Ampere: Spanish-Language ViX Fastest Growing Streamer in North, South America in 2025 - Media Play News"
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> **Original source:** https://www.mediaplaynews.com/ampere-spanish-language-vix-fastest-growing-svod-in-north-south-america-in-2025/

## News

![Ampere: Spanish-Language ViX Fastest Growing Streamer in North, South America in 2025](https://cdn.mediaplaynews.com/wp-content/uploads/2025/06/ViX-Portada-Carolina-Miranda-La-Mujer-del-Diablo.jpg)

[Erik Gruenwedel](https://www.mediaplaynews.com/author/egruenwedel/ "Posts by Erik Gruenwedel")

June 24, 2025

Spanish-language streamer ViX is expected to be the fastest-growing subscription VOD streaming service in North and South America in 2025, according to Ampere Analysis.

The London-based research firm suggests that the TelevisaUnivision-owned service will grow its subscriber base by 18% this year, reaching 10.5 million paying customers in the Americas.

This growth rate is expected to surpass all other major subscription entertainment streaming platform in the region. Strategic partnerships with major U.S. telecoms, a diverse retail network in Mexico, and its unique free ad-supported business model (free tier as well as ad-free and ad-supported subscription options) will continue to fuel the company’s expansion.

Specifically, ViX has grown its subscriber base 70% over the past three years, outpacing other streamers, such as Apple TV+ (14%) and Max (9%). Ampere expects the remaining global streamers to experience lower growth rates.

This year, Ampere predicts that 60% of its ViX’s revenue will come from advertising on both its free and premium ad-supported tiers, with an additional 36% generated from its ad-free subscription tier. With total streaming advertising in Latin America projected to double over the next five years, the platform is poised to continue leading the streaming market in advertising growth.

A recent deal with Charter Communications will add 900,000 new ad-tier subscribers from 2024 and into 2026. In Mexico, ViX has partnerships with major retailers OXXO and Mercado Libre, and has most recently launched a bundle deal with Disney+.

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“While competitors are catching up with ad tiers and implementing password-sharing crackdowns, ViX has already become the third global streamer to reach profitability, and in record time,” analyst Deborah Polanco said in a statement.

In the U.S., more than 40% of ViX subscribers say a wide choice of movies and TV is a key driver for choosing a subscription platform. The platform has doubled its SVOD catalog size since its launch in 2022, adding more than 2,500 titles, and increasing its lead as the largest Spanish-language content streamer in the world through Crime/Thriller (20% of its catalog), and Romance (18%), reflecting Latin America’s enduring telenovela culture.

“ViX’s stronghold in the Americas and deep understanding of Spanish-speaking audiences have allowed it to effectively monetize through advertising, which now drives the majority of its revenue,” added analyst Natalie Cruz. “With these advantages, ViX is well-positioned to continue outpacing competitors in both subscriber growth and revenue expansion, particularly through advertising.”