--- source_url: "https://www.joincraze.com/?utm_source=openai" title: "Craze | Gen Z Consumer Intelligence" mirrored_at: 2026-08-11T15:38:47.566Z host: www.joincraze.com cited_in_42a: true mirror_canonical: "https://index.42a.ai/www.joincraze.com/index__q__utm_source_openai" --- > **Original source:** https://www.joincraze.com/?utm_source=openai Gen Z consumer intelligence ## Know what Gen Z will do next, and what you should do about it. We watch your market and interview the verified college students inside it. You get a report that says what worked and what we would do next. Trusted by![Celsius](https://www.joincraze.com/celsius_logo_real.svg)and others // students → [get the app](https://www.joincraze.com/students), get paid to talk ↓ the pulse · custom reports · custom research What you get ## Three products. Each one ends in a recommendation. Rival A posted campus tour recap14 interviews completed todaynew SKU spotted at retailwave 8 questions lockedRival B paused paid social 01 · The Pulse ### What moved in your category, and why. We track what you and your competitors put out across every channel, then interview their customers to learn why it worked. Every wave ends in a short readout of what to copy and what to leave alone. Pulse readout · Wave 7Wave 8 in field Consideration · functional beverages · 312 students Your brand▲ +6 Rival A▼ 3 Rival B0 **Why you moved:** the study occasion push is landing with sophomores. Rival A’s campus tour read as “trying too hard.” every channel scanned312 interviews this wave3 campus activations tracked 02 · Monthly & quarterly custom reports ### Reports built around your decisions. Monthly or quarterly, scoped to the decision in front of you. Every finding comes with the student quotes behind it, and the last page is a ranked list of moves. March readout · Insight Students can afford it. They don’t know when to drink it. > “I grab one before the gym without thinking. Yours feels like a library drink.”junior, state school, female Recommendations 1 **Own the study occasion.** Your daypart, unclaimed by any rival. NOW 2 **Move sampling to the South regionals.** Rival A is weakest there. NEXT 03 · Custom research ### Bring us a hard question. Why does your rival win a market you want? Will students buy the thing you have not launched? We design the study and run the interviews. The readout lands in days. Custom study · scoped on one call What makes a skincare brand feel legit to freshmen Where trust comes from in the acne aisle, and the messaging that earns it. Day 0 Scoped on call Day 1 Interviews in the field Day 2 Readout in your inbox The difference ## Social listening counts the views. We interview the viewers. From a real engagement ## An energy drink brand had a rival winning college markets it wanted next. It asked us why. After a thousand interviews with verified students, it knew which occasions, campuses, and messages were doing the work, and it had a plan for taking that ground. 1,000 interviewsReadout in daysExpansion playbook Live research ## Sector research we publish in the open. Sector report Top 10 Gen Z Energy Drink Power Rankings, from 103 verified students [Read the report →](https://www.joincraze.com/r/T1yaQBYgsm3chjUJSQ-Zos8a_a3luo2p6N65L55PoNA) Sector report 7 in 10 Gen Z guys avoid used clothes and shoes over hygiene. Where students actually shop, from 107 verified interviews [Read the report →](https://www.joincraze.com/r/EyA4ZaKJyakGz_4aLVLD09sI1gkcQBnfGMQdCdF9hE8) The panel ## Why you can trust what we tell you. 198 campuses represented on the panel .EDU every respondent verified on a school account FLAGGED response times tracked, junk answers thrown out CASH students paid for quality answers, junk earns nothing Backed byAtheneum VenturesJackson Square Ventures ## Bring us the question. 20 minutes with the founder. He walks you through a real report, and if it is useful, scopes your free pilot.