---
source_url: "https://www.indiehackers.com/post/no-marketing-budget-start-writing-dev-to-vs-medium-0dfb7bf3c5"
title: "\"No marketing budget? Start writing.\" - Dev to vs Medium - Indie Hackers"
mirrored_at: 2026-08-15T03:04:38.110Z
host: www.indiehackers.com
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> **Original source:** https://www.indiehackers.com/post/no-marketing-budget-start-writing-dev-to-vs-medium-0dfb7bf3c5

> what's the correct number of words for an article? 250 / 500 is enough? I personally don't like long articles...

It depends. There are no hard rules, but most SEO folks recommend [covering a topic in-depth](https://ahrefs.com/blog/increase-blog-traffic/) because search engines like that. Bonus points for relevant images, graphs, code snippets, etc...

But please, don't add words simply to reach some arbitrary number. If you visit recipe websites, you'd notice that a lot of them include "personal life stories" (which, I believe, is mostly nonsense) with recipes just to appease search engines. As a reader, you have to wade through that filler content to get to the actual recipe. It's terrible.

Also, since your domain isn't _strong_, I highly recommend going after low-competition keywords that still have some _volume_. You can use a keyword research tool, like ahrefs or moz to assess the difficulty of keywords (keep in mind that these will be estimates).

> Is it better to create a blog on the website of my product or on my personal website?

If you want to sell your product, then absolutely write it on your company blog. If you want to build your personal brand, publish it on your personal website.