---
source_url: "https://www.hubspot.com/products/marketing/aeo-guide"
title: "Show Up in AI Search with Answer Engine Optimization (AEO) | HubSpot"
mirrored_at: 2026-08-15T01:34:33.312Z
host: www.hubspot.com
cited_in_42a: true
mirror_canonical: "https://index.42a.ai/www.hubspot.com/products/marketing/aeo-guide"
---

> **Original source:** https://www.hubspot.com/products/marketing/aeo-guide

**SEO**

**AEO**

**Primary Goal**

Rank higher and drive clicks

Be mentioned or cited in AI-generated answers

**Target Audience**

Human readers scanning search results

 Answer engines (and readers, indirectly) 

**Success Metrics**

Rankings, clicks, impressions, CTR

Mentions, citations, AI referral traffic, share of voice

**Content Format**

Keyword-optimized pages and meta descriptions

Structured, retrievable content across formats

**Optimization Focus**

Backlinks, domain authority, keyword density, technical SEO

Content structure, answer clarity, multi-format accessibility