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> **Original source:** https://www.house-of-communication.com/me/en.html

## 

What Middle East CMOs Want in 2026

## CMO Barometer 2026

Every year, the CMO Barometer offers a pulse check on how senior marketing leaders are navigating change. Based on insights from more than 800 CMOs across 15 markets, the study looks beyond tools and tactics to understand how confidence, investment and leadership priorities are evolving. In its latest edition, one regional narrative stands out with particular clarity: Middle East CMOs are no longer debating whether AI will change marketing — they are focused on how deliberately they choose to lead that change. 

Download Study

Dubai Lynx

## #2 Independent Agency of the Year

Serviceplan Group Middle East has been named the #2 Independent Agency of the Year at the 2025 Dubai Lynx Festival, taking home 3 Golds, 2 Silvers, and a Bronze. We’re proud of this milestone and deeply grateful to our clients and colleagues who made it possible.

## 

Serviceplan Group named Independent Agency Network of the Year by Ad Age

## FURHTER RANKINGS AND RECOGNITIONS

**Independent Agency of the Year**

Dubai Lynx 2022 and 2024  

**Independent Agency of the Year**

Eurobest 2023

**Hottest boutique Agency worldwide - L&C NYC**

W&V Magazine

#### Latest news

### What Moves Us

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#### Our agencies

#### Integrated Brand Power

![SP Logo](https://s7g10.scene7.com/is/image/plannet/Serviceplan-2-1?qlt=85&ts=1783935216759&$PNG-transparent$&dpr=off)

Your partner for fascinating communication & content around your brand.  

![Mediaplus Logo](https://s7g10.scene7.com/is/image/plannet/Mediaplus-2?qlt=85&ts=1783935321749&$PNG-transparent$&dpr=off)

Your partner for optimizing media & data in real time.  

![Plan.Net Logo](https://s7g10.scene7.com/is/image/plannet/Plan-net-2?qlt=85&ts=1783935426747&$PNG-transparent$&dpr=off)

Your partner for digital experience and technology services.  

## 

Selection of our clients

## Serviceplan Group Middle East

![Midea](https://s7g10.scene7.com/is/image/plannet/Vans-logo.svg?qlt=85&ts=1770976811393&fmt=png-alpha&dpr=off)

![Columbia](https://s7g10.scene7.com/is/image/plannet/1280px-Columbia_Sportswear_Co_logo.svg?qlt=85&ts=1719344909398&fmt=png-alpha&dpr=off)

![talabat](https://s7g10.scene7.com/is/image/plannet/Talabat_logo.svg?qlt=85&ts=1719344888838&fmt=png-alpha&dpr=off)

![Abbott](https://s7g10.scene7.com/is/image/plannet/Vector%20Smart%20Object-3?qlt=85&ts=1719344952802&fmt=png-alpha&dpr=off)

![MINI](https://s7g10.scene7.com/is/image/plannet/MINI?qlt=85&ts=1702915034957&fmt=png-alpha&dpr=off)

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#### Our services

#### Expertise across the board

#### About us

#### Let’s get to know each other

![entrance, hall, office](https://s7g10.scene7.com/is/image/plannet/hoc-munich-015%3AXXL?ts=1770796687806&dpr=off "serviceplan-büro-eingangshalle")

#### The group

At our Houses of Communication, we combine all our services tailored to your individual needs.

![alt](https://s7g10.scene7.com/is/image/plannet/ue-stills_06%3AXXL?ts=1770796687907&dpr=off)

#### Mission & Vision

We are a group, not a network. Internationally oriented. “ÜberCreative” and independent.

![alt](https://s7g10.scene7.com/is/image/plannet/eb-keyvisual-2%3AXXL?ts=1770796687997&dpr=off)

#### Your career

Find out more about your career opportunities & get to know us as an employer.

## 

AI-Marketing Solutions

The digital twin of the House of Communication. The House of AI seamlessly integrates AI agents and tools across the entire marketing value chain to optimize execution and strengthen results for brands.

More about House of AI