--- source_url: "https://www.heeet.io/features/audience-activation-engine?utm_source=openai" title: Audience activation engine mirrored_at: 2026-08-09T01:02:29.885Z host: www.heeet.io cited_in_42a: true mirror_canonical: "https://index.42a.ai/www.heeet.io/features/audience-activation-engine__q__utm_source_openai" --- > **Original source:** https://www.heeet.io/features/audience-activation-engine?utm_source=openai Audience Activation Engine ## Turn your CRM into your most powerful ad targeting engine Instantly sync your Salesforce and HubSpot CRM segments to Google Ads, LinkedIn, Facebook, TikTok and Reddit. Activate precise B2B audiences, suppress existing customers, and maximize every dollar of ad spend. ![](https://cdn.prod.website-files.com/68a5911619f8b3ed79902bff/69b1fbd09bcb531be5b360c6_Audience%20Activation%20hero%20image.avif) ## Trusted by leading revenue teams across industries ![](https://cdn.prod.website-files.com/68a5911619f8b3ed79902bff/69a861b5d3c3355d9d8e1c8f_kolsquare.png) ![](https://cdn.prod.website-files.com/68a5911619f8b3ed79902bff/691c48c6a88dd7956623975e_Nel_logo_Heeet_logo_reel.png) ![](https://cdn.prod.website-files.com/68a5911619f8b3ed79902bff/68dbe5714a261399d66d3d26_IRIS%20Logo.svg) ![](https://cdn.prod.website-files.com/68a5911619f8b3ed79902bff/68dbe706269b0430b692ee30_Malvern%20Panalytical_idAr4OW8d8_1%201.png) ![](https://cdn.prod.website-files.com/68a5911619f8b3ed79902bff/68dbe71647aade45412707a9_Align%20Technology_idt7Vy8w_J_0%201.png) ![](https://cdn.prod.website-files.com/68a5911619f8b3ed79902bff/68da7a24d4c1aee7dd9586d4_Hive%20Streaming%20logo.png) ![](https://cdn.prod.website-files.com/68a5911619f8b3ed79902bff/68da7a4a31c52e878d49496e_Casavo%20logo.png) ![](https://cdn.prod.website-files.com/68a5911619f8b3ed79902bff/68da7a64fee094755a7d2b62_mooncard.png) ![](https://cdn.prod.website-files.com/68a5911619f8b3ed79902bff/68da7a799a9885aed97ee117_Oxatis%20logo.png) ![](https://cdn.prod.website-files.com/68a5911619f8b3ed79902bff/68da7a8baf2899b252cda00d_ringover%20\(1\).png) ![](https://cdn.prod.website-files.com/68a5911619f8b3ed79902bff/68da7a9e2cf0bf5c6429aa29_Xendit%20logo%20\(1\).png) ![](https://cdn.prod.website-files.com/68a5911619f8b3ed79902bff/68da7c2aeda99481c4c6ad3e_ABtasty%20logo.png) ![](https://cdn.prod.website-files.com/68a5911619f8b3ed79902bff/68da7dd4e8fe2e090f720209_Culligan%20logo%20\(1\).png) ![](https://cdn.prod.website-files.com/68a5911619f8b3ed79902bff/69a861b5d3c3355d9d8e1c8f_kolsquare.png) ![](https://cdn.prod.website-files.com/68a5911619f8b3ed79902bff/691c48c6a88dd7956623975e_Nel_logo_Heeet_logo_reel.png) ![](https://cdn.prod.website-files.com/68a5911619f8b3ed79902bff/68dbe5714a261399d66d3d26_IRIS%20Logo.svg) ![](https://cdn.prod.website-files.com/68a5911619f8b3ed79902bff/68dbe706269b0430b692ee30_Malvern%20Panalytical_idAr4OW8d8_1%201.png) ![](https://cdn.prod.website-files.com/68a5911619f8b3ed79902bff/68dbe71647aade45412707a9_Align%20Technology_idt7Vy8w_J_0%201.png) ![](https://cdn.prod.website-files.com/68a5911619f8b3ed79902bff/68da7a24d4c1aee7dd9586d4_Hive%20Streaming%20logo.png) ![](https://cdn.prod.website-files.com/68a5911619f8b3ed79902bff/68da7a4a31c52e878d49496e_Casavo%20logo.png) ![](https://cdn.prod.website-files.com/68a5911619f8b3ed79902bff/68da7a64fee094755a7d2b62_mooncard.png) ![](https://cdn.prod.website-files.com/68a5911619f8b3ed79902bff/68da7a799a9885aed97ee117_Oxatis%20logo.png) ![](https://cdn.prod.website-files.com/68a5911619f8b3ed79902bff/68da7a8baf2899b252cda00d_ringover%20\(1\).png) ![](https://cdn.prod.website-files.com/68a5911619f8b3ed79902bff/68da7a9e2cf0bf5c6429aa29_Xendit%20logo%20\(1\).png) ![](https://cdn.prod.website-files.com/68a5911619f8b3ed79902bff/68da7c2aeda99481c4c6ad3e_ABtasty%20logo.png) ![](https://cdn.prod.website-files.com/68a5911619f8b3ed79902bff/68da7dd4e8fe2e090f720209_Culligan%20logo%20\(1\).png) ## Why Manual List Uploads Don't Scale Most teams activate CRM data in ad platforms by exporting a CSV and uploading it once a month. Heeet makes audience activation continuous and automatic. ‍ Capability Manual CSV uploads Heeet CRM segments pushed to ad platforms Monthly / ad hoc Real-time, automated Customer suppression accuracy Stale — lags by weeks Current — syncs instantly Number of platforms activated simultaneously One at a time All at once ABM audiences using CRM deal fields No Yes Lookalike audiences from closed-won accounts No Yes CDP or external tool required Often yes No — native to Salesforce & HubSpot ## Your CRM knows who bought. Your ad platforms don't. Heeet fills the gap. ## Create dynamic audiences in your CRM, in minutes, without another tool Define segments natively in Salesforce and HubSpot with existing reports, fields, and lead stages to build granular audience segments. Select your ad platforms, and let Heeet handle the rest. No external tools. No manual exports. ![](https://cdn.prod.website-files.com/68a5911619f8b3ed79902bff/69b1fc58956d45fe8f93acd3_Create%20dynamic%20audiences.avif) ## CRM data is your most powerful ad targeting asset, start activating it across every channel Choose where your audiences should be put to work:Google Ads,LinkedIn,Facebook,TikTok, orReddit. Configure once, and start sending relevant messaging to precise segments everywhere. ![](https://cdn.prod.website-files.com/68a5911619f8b3ed79902bff/69b1fcc42a05bc5bbc9760e9_First-party%20CRM%20data.avif) ## Automatically sync offline conversions to ad platforms round the clock in real-time Get real-time syncs that keep your audience targeting optimized for revenue without spreadsheets or manual uploads. Heeet automatically sends updated segments so your ad platforms target smarter and boost campaign performance. ![](https://cdn.prod.website-files.com/68a5911619f8b3ed79902bff/69b1fd1c5a3588a86c4bd915_Automatically%20sync%20audiences.avif) DON’T TAKE OUR WORD FOR IT ## Why teams trust Heeet ![](https://cdn.prod.website-files.com/68a5911619f8b3ed79902bff/6a1fe00ffdd5ade0d4fe5cd5_Red%20%26%20Yellow%20Full-Logo-Colour.webp) How Red & Yellow identified top-performing ad campaigns and reallocated spend, resulting in a 26% increase in enrolment “If we didn’t have this tracking in place, the results on the paid-advertising side would have been worse. We probably wouldn’t have hit targets as a business.” ‍ ![](https://cdn.prod.website-files.com/68a5911619f8b3ed79902bff/6a311768bad4b6e21c417c96_697a3525ba80f3245c91694b_DDT%20round%20logo.avif) From Vanity Metrics to Revenue Confidence driving 3x the ROAS _"It truly helps you sleep better at night. Knowing that if you've got 12 or 25 different campaigns, that each of those campaigns are net positive, and driving ROI."_ ![](https://cdn.prod.website-files.com/68a5911619f8b3ed79902bff/6a31172dfd4c146a93b10de8_697a305146e19635c09570d0_Derek%20Martin.avif) Derek Martin Partner ![](https://cdn.prod.website-files.com/68a5911619f8b3ed79902bff/691350ada2e2516f9c706b1c_logo_ringover_testimonial.png) Heeet is a must-have for SEO analytics in Salesforce I can see exactly which pages are driving leads, revenue… and the reporting makes it easy to measure ROI and compare with other channels without juggling multiple tools. ‍ ![](https://cdn.prod.website-files.com/68a46dbdbd2e80946f8a23c2/68a46dbdbd2e80946f8a23d8_placeholder.svg) Fátima Muñoz Peribáñez Head of SEO ![](https://cdn.prod.website-files.com/68a5911619f8b3ed79902bff/6a3113ca37d04b5a682dc4aa_Hive%20Streaming%20Logo.avif) A must have for online marketers! Heeet has been very helpful in order for us to track attribution and understand the ROI of different campaigns. When using many different marketing channels, it is sometimes challenging to know exactly which channels that "does the trick", but by using Heeet we can see where it is most profitable to invest our time (and money!) directly by looking at Salesforce data. The Salesforce integration is not only good for us, but also for our sales team who get a transparent picture of the prospect's journey before converting. ![](https://cdn.prod.website-files.com/68a5911619f8b3ed79902bff/68cba9c6d5960c5eb5958943_Liza%20Engstrom.jpg) Liza Engström Head of Marketing ![](https://cdn.prod.website-files.com/68a5911619f8b3ed79902bff/68cbab1f4e49257855de5239_Xendit%20Logo.png) Helpful tool and implementation support Tool is very useful and the implementation team has been very helpful to get us onboarded. ![](https://cdn.prod.website-files.com/68a5911619f8b3ed79902bff/68cbac2f3b6eef17ccd85ceb_Harry%20Kam.jpg) Harry Kam MarTech Lead ![](https://cdn.prod.website-files.com/68a5911619f8b3ed79902bff/6970f6c2c4c6b025bd69e36c_logo_light.svg) Great tool, great ROI With heeet.io, we can determine which investments in paid and earned media, as well as our own content outlets, are truly impactful, and where we should focus our efforts. Having this data available across the entire customer journey within our Salesforce Org significantly enhances our marketing optimization. The product includes excellent pre-built reports and dashboards, and with the help of the superb heeet.io team, setup was a breeze. ![](https://cdn.prod.website-files.com/68a5911619f8b3ed79902bff/68cbac525545bdf8ba8605ed_Harald%20Mayer.jpg) Harald Mayer CEO ![](https://cdn.prod.website-files.com/68a5911619f8b3ed79902bff/68a5931150df85aacd1ff2de_Nel-logo-RGB_negative%201.svg) FINALLY, A Multi-Touch Attribution App THAT WORKS! Not only does HEEET deliver on their product claims, they also provide stellar support and direction throughout set up and long after the sale.  Their technology is clean and straightforward, their catalogue of ready-to-use reports and dashboards are robust, helpful, and reveal actionable details, and their responsiveness to questions, ideas, etc., is exceptional.  I am over-the-moon delighted and grateful to our digital guru for finding HEEET and recommend HEEET without hesitation. ![](https://cdn.prod.website-files.com/68a5911619f8b3ed79902bff/68cbac95f8b3a3954c0e26dd_Sara%20Smith.jpg) Sara Slater-Smith Business Analyst & Salesforce Administrator ![](https://cdn.prod.website-files.com/68a5911619f8b3ed79902bff/6a31150ae28c8489cec6c2e7_68a592cf81fb2b9625f6ba38_7aa5afad-a48c-4aaf-b1d2-68126271d51a%20copie%201.avif) #### A must have to follow up your paid acquisition campaigns and ROI in Salesforce. ‍ At Ringover, we use Heeet to track better (server side solution with all leads tracked) and analyse paid campaigns performance from Googles Ads, LinkedIn Ads and Facebook Ads directmy in Salesforce. With the cost we can have a ROI of our campaign on each stage of the buying funnel : Cost per lead, MQL, SQL and customers, very useful. ![](https://cdn.prod.website-files.com/68a5911619f8b3ed79902bff/6a311562533b3fc859d14d0f_68a592eee3caa08df662c9b2_1708447033630%20copie%201%20\(1\).avif) Vincent Coulondres Growth Marketing Manager ![](https://cdn.prod.website-files.com/68a5911619f8b3ed79902bff/68a591349c1f61b707de1387_touchusite-logo%20copie%201.svg) Heeet is an amazing product. Heeet has done an incredible job at ingesting data from all of the digital marketing platforms we use (Google Ads, Facebook Ads, etc). Within Salesforce, we now have a complete picture from a cost-to-acquire and LTV perspective. We know what leads are driving actual customer acquisitions and their respective costs.  Most importantly, the team at Heeet really cares. This is a group that provides incredible service and simplifies the complexities of Salesforce. Don't hesitate to work with the Heeet team on any size project you may have. 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![target2-blue](https://cdn.prod.website-files.com/68a46dbdbd2e80946f8a23c2/6a47642360e49c6108ae8eab_target2-blue.svg) ![settings](https://cdn.prod.website-files.com/68a46dbdbd2e80946f8a23c2/6a476426b47ca39035918f7e_settings.svg) ![message](https://cdn.prod.website-files.com/68a46dbdbd2e80946f8a23c2/6a476423f40b127ecf16c1d5_message.svg) ![data-center](https://cdn.prod.website-files.com/68a46dbdbd2e80946f8a23c2/6a4764237a51891d2e2ed19e_data-center.svg) ![heeet](https://cdn.prod.website-files.com/68a46dbdbd2e80946f8a23c2/6a4764267c60f63d2d55e119_heeet.svg) #### Audience Exclusion: Stop Acquisition Waste Automatically exclude existing customers and closed-lost accounts from acquisition campaigns. Every dollar targets high-potential prospects instead of people who already converted. #### Audience Exclusion: Stop Acquisition Waste Automatically exclude existing customers and closed-lost accounts from acquisition campaigns. 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Sync dynamic CRM segments to retargeting platforms so your lists are always current without manual uploads. #### CRM Retargeting at Scale Re-engage leads that went cold, demo no-shows, or prospects stuck in pipeline or target existing customers with cross and up-sell campaigns. Sync dynamic CRM segments to retargeting platforms so your lists are always current without manual uploads. From fragmented data to automated audience activation Analyst agents are rolling out to early-access customers now. Talk to us to see how AI-powered revenue intelligence works inside your Salesforce org. ![](https://cdn.prod.website-files.com/68a46dbdbd2e80946f8a23c2/68a8834979de1a00fa409933_eb26bcb142b0da3d8a9a4bd1dcce831d2935df99.avif) ![](https://cdn.prod.website-files.com/68a46dbdbd2e80946f8a23c2/68a6f7f37dd7a85869210bba_line-9.svg)