--- source_url: "https://www.cometly.com/?utm_source=openai" title: "Cometly | Marketing Attribution Software" mirrored_at: 2026-08-05T13:02:24.492Z host: www.cometly.com cited_in_42a: true mirror_canonical: "https://index.42a.ai/www.cometly.com/index__q__utm_source_openai" --- > **Original source:** https://www.cometly.com/?utm_source=openai [NewUse Cometly MCP in Claude](https://www.cometly.com/platform/mcp) ## AI Marketing Attribution For B2B SaaS Companies Tie every ad dollar to closed-won ARR. Get better ad results by sending accurate attribution data back to the ad platforms. Which sources are actually driving closed-won revenue this month, and how does it shift across attribution models? ![Cometly](https://www.cometly.com/integrations/cometly-icon.svg?dpl=dpl_77PSvCNyfc3FFTQc3qsDzPgpBZsa) Your top 4 sources drove $700K in closed-won ARR this month. Google Ads leads under Last Touch, but Google Organic and LinkedIn Ads climb under First Touch. Sales data by source · this month Booked demo → Closed-won ARR Source Booked Demo SQL Deal Created Closed Won Summary 1,500+18.6% 860+14.2% 305+9.4% $700K+24.6% ![Google Ads](https://www.cometly.com/integrations/google-ads.svg?dpl=dpl_77PSvCNyfc3FFTQc3qsDzPgpBZsa)Google Ads 420+22.4% 241+18.1% 85+12.7% $196K+31.2% ![Direct](https://www.cometly.com/integrations/direct.svg?dpl=dpl_77PSvCNyfc3FFTQc3qsDzPgpBZsa)Direct 270+3.2% 155+2.6% 55+1.1% $126K+4.5% ![LinkedIn](https://www.cometly.com/integrations/linkedin.svg?dpl=dpl_77PSvCNyfc3FFTQc3qsDzPgpBZsa)LinkedIn Ads 210+14.1% 120+11.5% 43+8.2% $98K+12.8% ![Email](https://www.cometly.com/integrations/email.svg?dpl=dpl_77PSvCNyfc3FFTQc3qsDzPgpBZsa)Email 210+12.4% 120+9.1% 43+5.7% $98K+8.3% ![SMS](https://www.cometly.com/integrations/messages.svg?dpl=dpl_77PSvCNyfc3FFTQc3qsDzPgpBZsa)SMS 143+6.1% 82+3.4% 29−1.2% $67K+2.8% ![Meta](https://www.cometly.com/integrations/meta.svg?dpl=dpl_77PSvCNyfc3FFTQc3qsDzPgpBZsa)Meta Ads 120+9.7% 69+6.3% 24+3.1% $56K+4.2% Which ad campaigns are my top performers right now? ![Cometly](https://www.cometly.com/integrations/cometly-icon.svg?dpl=dpl_77PSvCNyfc3FFTQc3qsDzPgpBZsa) Across Meta and Google, 5 campaigns are driving most of the pipeline. Free Trial — Founder LAL leads at 6.4× ROAS and $184K closed-won, with Branded — Cometly Exact close behind. Top ad campaigns · this month Ranked by closed-won ROAS Campaign Spend ROAS Closed Won ![Meta](https://www.cometly.com/integrations/meta.svg?dpl=dpl_77PSvCNyfc3FFTQc3qsDzPgpBZsa)Free Trial — Founder LAL $18.2K 6.4× $184K ![Google Ads](https://www.cometly.com/integrations/google-ads.svg?dpl=dpl_77PSvCNyfc3FFTQc3qsDzPgpBZsa)Branded — Cometly Exact $9.6K 5.8× $121K ![Meta](https://www.cometly.com/integrations/meta.svg?dpl=dpl_77PSvCNyfc3FFTQc3qsDzPgpBZsa)Demo Request — Retarget 30d $12.4K 4.9× $96K ![Google Ads](https://www.cometly.com/integrations/google-ads.svg?dpl=dpl_77PSvCNyfc3FFTQc3qsDzPgpBZsa)Nonbrand — Marketing Attribution $14.1K 4.2× $84K ![Meta](https://www.cometly.com/integrations/meta.svg?dpl=dpl_77PSvCNyfc3FFTQc3qsDzPgpBZsa)ABM — VP Marketing LAL $7.2K 3.6× $48K Sources![Meta](https://www.cometly.com/integrations/meta.svg?dpl=dpl_77PSvCNyfc3FFTQc3qsDzPgpBZsa)Meta Ads![Google Ads](https://www.cometly.com/integrations/google-ads.svg?dpl=dpl_77PSvCNyfc3FFTQc3qsDzPgpBZsa)Google Ads![Stripe](https://www.cometly.com/integrations/stripe.svg?dpl=dpl_77PSvCNyfc3FFTQc3qsDzPgpBZsa)Stripe![HubSpot](https://www.cometly.com/integrations/hubspot.svg?dpl=dpl_77PSvCNyfc3FFTQc3qsDzPgpBZsa)HubSpot Any traffic anomalies I should look into this week? ![Cometly](https://www.cometly.com/integrations/cometly-icon.svg?dpl=dpl_77PSvCNyfc3FFTQc3qsDzPgpBZsa) Analyzing your data - Scanning organic session trends - Comparing to 8-week baseline - Attributing spikes to content Heads up — 3 posts spiked well above baseline this week, lifting organic sessions +186%. Your 2026 attribution guide is the biggest mover at +214%. Sources![Google](https://www.cometly.com/integrations/google-icon-light.svg?dpl=dpl_77PSvCNyfc3FFTQc3qsDzPgpBZsa)Google Organic![Bing](https://www.cometly.com/integrations/bing-icon-light.svg?dpl=dpl_77PSvCNyfc3FFTQc3qsDzPgpBZsa)Bing Organic![HubSpot](https://www.cometly.com/integrations/hubspot.svg?dpl=dpl_77PSvCNyfc3FFTQc3qsDzPgpBZsa)HubSpot ## What can I do for you, Grant? Get instant, data-backed answers about your business from every connected system. Ask anything… Create a reportOptimize adsTroubleshoot setup What's my ROAS over the last 30 days?Top 10 campaigns by conversions this month.Which sources brought the most contacts last week? Powering attribution for B2B SaaS leaders ![ClickFunnels](https://www.cometly.com/customers/logos/clickfunnels.svg?dpl=dpl_77PSvCNyfc3FFTQc3qsDzPgpBZsa) ![Trainual](https://www.cometly.com/customers/logos/trainual.svg?dpl=dpl_77PSvCNyfc3FFTQc3qsDzPgpBZsa) ![Instantly](https://www.cometly.com/customers/logos/instantly.svg?dpl=dpl_77PSvCNyfc3FFTQc3qsDzPgpBZsa) ![GetResponse](https://www.cometly.com/customers/logos/getresponse.svg?dpl=dpl_77PSvCNyfc3FFTQc3qsDzPgpBZsa) ![Ontraport](https://www.cometly.com/customers/logos/ontraport.svg?dpl=dpl_77PSvCNyfc3FFTQc3qsDzPgpBZsa) ![Arcads](https://www.cometly.com/customers/logos/arcads.svg?dpl=dpl_77PSvCNyfc3FFTQc3qsDzPgpBZsa) ![REsimpli](https://www.cometly.com/customers/logos/resimpli.svg?dpl=dpl_77PSvCNyfc3FFTQc3qsDzPgpBZsa) ![Charlie AI](https://www.cometly.com/customers/logos/charlieai.svg?dpl=dpl_77PSvCNyfc3FFTQc3qsDzPgpBZsa) Platform ## Unify. Analyze. Sync. Scale. One platform that captures, analyzes, and acts on every signal in your funnel. Built so each part stays valuable on its own, and even better together. How it works ## One platform, end to end. From the first ad click to closed-won revenue. 01 · Unify ### One source of truth for your data. Bring marketing, sales, and product data into one connected view. The Comet Pixel, server-side tracking, and multi-touch attribution capture every signal and tie it back to revenue. - Cookieless, cross-device tracking with the Comet Pixel - Server-side events that survive ad blockers and OAuth flows - Multi-touch attribution tied to Stripe revenue - Auto-captured signups, trials, upgrades, and downgrades [Explore Unify](https://www.cometly.com/platform/unify) 02 · Analyze ### Turn data into decisions. The dashboard your team actually opens. Pipeline, CAC, LTV ROAS, and account journeys by source, channel, or rep. Use Agent for instant answers without writing SQL. - Pipeline, CAC, ROAS, and LTV in one dashboard, by source - Account journeys across the full buying committee - Customizable dashboards built in minutes - Ask Agent in plain English and get answers from your data [Explore Analyze](https://www.cometly.com/platform/analyze) 03 · Sync ### Make every tool smarter with Cometly data. Cometly only matters if the rest of your stack acts on it. Stream enriched, attributed revenue into your CRM, warehouse, ad platforms, and AI agents, so sales, finance, paid media, and your LLMs all work off the same source of truth. - Two-way sync with HubSpot, Salesforce, and Snowflake - Conversion API match quality up to 9.3 / 10 on Meta - Send paying-customer signals back to Meta, Google, LinkedIn - MCP server lets any AI agent query your attribution data [Explore Sync](https://www.cometly.com/platform/sync) 04 · Scale ### Spend smarter on ads. Use what you've learned to drive more pipeline per dollar. Build look-alikes from your highest-LTV customers and let the AI Ads Manager rebalance spend toward what's actually converting. - ICP audiences built from your highest-LTV customers - Sync revenue-ready audiences to every ad platform - AI rebalances spend toward winning campaigns - Optimize toward pipeline, not vanity metrics [Explore Scale](https://www.cometly.com/platform/scale) Built for SaaS ## Tie Stripe revenue to ad data. Stripe knows who pays. Ad platforms only know who clicks. Cometly stitches the two together, so every trial, paid conversion, and renewal flows back to the ad, audience, and creative that drove it — and your ad platforms learn from it. - Native Stripe integration: trials, new customers, recurring, LTV - HubSpot and Salesforce lifecycle stages mapped to ad touchpoints - Conversion API match quality up to 9.3 / 10 on Meta - Cross-device, cookieless tracking with the Comet Pixel Revenue routed back to ad platforms 90-day · LTV Stripe ![Cometly](https://www.cometly.com/integrations/cometly-icon.svg?dpl=dpl_77PSvCNyfc3FFTQc3qsDzPgpBZsa) Meta Ads![Meta](https://www.cometly.com/integrations/meta.svg?dpl=dpl_77PSvCNyfc3FFTQc3qsDzPgpBZsa) Meta Ads $22K MRR Google Ads![Google Ads](https://www.cometly.com/integrations/google-ads.svg?dpl=dpl_77PSvCNyfc3FFTQc3qsDzPgpBZsa) Google Ads $48K MRR Microsoft Ads![Microsoft Ads](https://www.cometly.com/integrations/microsoft.svg?dpl=dpl_77PSvCNyfc3FFTQc3qsDzPgpBZsa) Microsoft Ads $6K MRR LinkedIn Ads![LinkedIn](https://www.cometly.com/integrations/linkedin.svg?dpl=dpl_77PSvCNyfc3FFTQc3qsDzPgpBZsa) LinkedIn Ads $31K MRR TikTok Ads![TikTok](https://www.cometly.com/integrations/tiktok.svg?dpl=dpl_77PSvCNyfc3FFTQc3qsDzPgpBZsa) TikTok Ads $9K MRR Integrations ## Plugs into the tools you already run. 70\+ native integrations across ad platforms, CRMs, payment processors, schedulers, and the rest of your tech stack. Most connect in under a minute — no engineers required. Why not just use your CRM? ## Your CRM was built to close deals. Cometly was built to explain them. HubSpot and Salesforce can surface basic attribution, and for some teams that's enough. But their tracking starts at the form fill, breaks when cookies do, and was never designed to push closed-won revenue back to Meta and Google. Cometly is the layer beneath your CRM: built ground-up for accurate attribution, then synced into the CRM you already use. +31% ad return lift at ClickFunnels +40% improvement at Trainual in 90 days 9.3 / 10 Meta Conversion API match quality Hours to stand up, not weeks Built for SaaS go-to-market ## Whether you sell on a $1 trial or a 30-day demo cycle. [All solutions](https://www.cometly.com/solutions) ## Ready to see which ads drive real ARR? Book a 30-minute demo. We'll connect Stripe, your CRM, and ad accounts live, and show you what your funnel actually looks like. Stripe, HubSpot, Salesforce, and 6+ ad platforms · Set up in hours, not weeks