--- source_url: "https://www.businessinsider.com/poshmark-seller-live-shows-increase-sales-2023-5" title: How I Host Live Shows on Poshmark to Increase My Sales - Business Insider mirrored_at: 2026-08-15T15:38:48.909Z host: www.businessinsider.com cited_in_42a: true mirror_canonical: "https://index.42a.ai/www.businessinsider.com/poshmark-seller-live-shows-increase-sales-2023-5" --- > **Original source:** https://www.businessinsider.com/poshmark-seller-live-shows-increase-sales-2023-5 ![Alex Mahl stand in front of a righ light holding up a black tank top for sale.](https://i.insider.com/64540992b4a8cd00187ad172?width=700) Alex Mahl hosts three live shows a week on Poshmark. Alex Mahl _This as-told-to essay is based on an interview with Alex Mahl, a 26-year-old seller on_ [_Poshmark_](https://www.businessinsider.com/poshmark-sellers-made-side-hustles-six-figure-businesses-2020-1)_, a_ [_resale marketplace_](https://www.businessinsider.com/ultimate-guide-selling-poshmark-according-6-figure-sellers) _that allows people to buy and sell new and used clothing, shoes, accessories, and home goods._ _Mahl, who lives on Long Island, New York, has made more than $110,000 in sales on Poshmark since she started selling as a_ [_side hustle_](https://www.businessinsider.com/how-to-sell-on-poshmark-using-inventory-from-liquidation-stores-2022-9) _in 2015. Last year, she began hosting_ [_live shows_](https://www.businessinsider.com/how-to-host-live-shows-on-poshmark-double-clothing-sales-2023-4) _on the app. Insider verified her income with documentation._  _The following has been edited for length and clarity._ ## **It all started with a snowstorm** I was born to side hustle. My passion has always been fashion. I started with Poshmark in 2015 while I was in high school. We had a bad snowstorm, and I was stuck at home, so I listed nine Free People thermals. I sold all nine shirts that day and made $400. So I started tearing apart my closet and told myself I was going to list one item a day.  Now I list 30 items a day. I've gotten the hang of [Poshmark's algorithm](https://www.businessinsider.com/how-to-sell-on-poshmark-tips-for-beginners-algorithm-2023-2): The more you list, the more you sell. But it can be unpredictable, and sales come in waves. That's why I'm glad I still have my day job. I work in the accounting department at a law firm and have been there for five years. Since I started on Poshmark, I've made $111,031 in sales. Last year, I made $35,567 in sales, and this year, I've had $50,120 in sales. ![Alex Mahl headshot](https://i.insider.com/645409fdb4a8cd00187ad18e?width=600&format=jpeg&auto=webp) Mahl works full time in the accounting department at a law firm.  Alex Mahl ## Live shows have led to life-changing money, but I'm not quitting my full-time job Live shows on Poshmark have led to life-changing money for me. I was making $700 a month in sales consistently from 2020 to 2021. When I got access to live shows at the end of last year, I went from selling $700 a month to $10,000. And that's doing it part time, three live shows a week.  I've never lived paycheck to paycheck, thankfully. But before the live shows, I was very cautious about my expenses. All my friends were getting married, but I didn't always go to everyone's bachelorette party. That's where I was this past weekend. Now if I want to spend $100 on a dress, I can. If I want to splurge on a Chanel bag, I can and it won't hurt me.  As of April, I had $50,000 in sales this year, but that's not profit. That's just what I've sold, which is before Poshmark fees, expenses, and the time I put into it. The profit in my pocket was $17,000 when I last looked. Yeah, it's a salary, but it's not a salary for me to walk away from my full-time job. I'd rather have both. ![Alex Mahl sorts through a rack of clothing](https://i.insider.com/64540a56b4a8cd00187ad1a9?width=600&format=jpeg&auto=webp) Mahl has been selling on Poshmark since 2015, when she picked it up as a side hustle.  Alex Mahl ## **I make my live shows personal and entertaining**  My shows are very personal. I respond to every single comment. I always have three water bottles next to me because I'm talking the entire time. There's never a silent moment. We're talking about our dogs or a bad experience or whatever. On average, I have 50 people watching. My highest was 106. I usually go from 9 p.m. to midnight. Sometimes I go until 1 or 2 a.m., and I have to get up for work the next day. The number of items you sell in a show is way more than what you're selling on a daily basis. I'm averaging 35 items a night. People are willing to spend way more during the live shows than they normally would, and I think it's because they're fighting for that item. I have these two girls who call each other the size-6 rivals. It's always a bidding war between them whenever I get size-6 items.  I've gotten to know my audience very well, so they're willing to spend because they know I'm finding what they're looking for. ## ** ![two screenshots of Alex Mahl's live shows with her bulldogs](https://i.insider.com/64554c37bcb4870018c7f834?width=600&format=jpeg&auto=webp) Mahl's bulldogs join her Poshmark live shows.  Alex Mahl ** ## **I've created a community of fashion-loving friends** It's not all about the money. It's nice, but I've created my own community on Poshmark with these live shows. I call them my friends because I feel like that's what they are. It's like this little community of girls and guys who bond over fashion. Some people are there to buy; some people are there just to hang out on Sunday and have their wine. I feel like I'm talking to my best friends. They know my whole life. I have two English bulldogs and one has eye issues. I told everyone the story, and these people have been reaching out to me and asking how Nico's doing. These people care about me, and I care about them.  If I'm personal with them, they come back. They trust me. And then the community just keeps getting bigger and bigger. I have a customer who lives in California and invited me to her house. And I might go! ## Read next Jennifer was a senior retail reporter at Business Insider covering mall brands, fast fashion, retail workers, and resale. Prior to joining the retail team, Jennifer covered entrepreneurship and wrote about the economic, cultural, and political issues facing America's 33 million small businesses. She reported on the many ways the pandemic shaped entrepreneurship today as a path to survival and agency, from [retailers who made masks during lockdown](https://www.businessinsider.com/selling-face-masks-small-business-owners-pivoted-covid-19-pandemic-2021-3) and [mothers who quit their 9-to-5 jobs](https://www.businessinsider.com/female-entrepreneurship-women-quitting-jobs-great-resignation-2022-5), to [teachers who gave up the profession](https://www.businessinsider.com/teachers-quitting-virtual-assistant-jobs-real-estate-start-a-business-2022-2) and [truck drivers who are building wealth](https://www.businessinsider.com/women-in-trucking-female-truck-driver-salary-6-figure-businesses-2022-5). She also dug into the big companies that serve small businesses with investigative stories such as "[Small Businesses are Suing Big Banks](https://www.businessinsider.com/small-businesses-suing-big-banks-prioritizing-richer-clients-2020-4)," "[How Major Banks Decided the Futures of America's Small Businesses](https://www.businessinsider.com/how-major-banks-really-decided-which-businesses-got-stimulus-money-2020-4)," and "[In a Busy Wedding Year, Vendors Say The Knot Isn't Worth the Cost](https://www.businessinsider.com/the-knot-vendors-worth-price-busy-wedding-year-weddingwire-2022-9)." Jennifer received her Bachelor of Science in Journalism from Emerson College and is currently based in New York City. If you have a tip or story, email Jennifer at [info@jenniferortakales.com](mailto:info@jenniferortakales.com). - [Entrepreneurship](https://www.businessinsider.com/category/entrepreneurship "Entrepreneurship") - [side hustles](https://www.businessinsider.com/category/side-hustles "side hustles") - [Fashion](https://www.businessinsider.com/category/fashion "Fashion") - More