---
source_url: "https://www.business.reddit.com/advertise/targeting"
title: "Ad Targeting | Reddit for Business"
mirrored_at: 2026-08-15T03:03:52.731Z
host: www.business.reddit.com
cited_in_42a: true
mirror_canonical: "https://index.42a.ai/www.business.reddit.com/advertise/targeting"
---

> **Original source:** https://www.business.reddit.com/advertise/targeting

## Find your super fans super easily

No business or audience is too niche for Reddit targeting tools. Reach your audience based on anything from demographics to stuff they’re obsessed with.

![Reddit Ads Targeting](https://cdn.prod.website-files.com/685eb01de588fa3e7e23b7c0/69de91cf845e25ddb789c58e_header-ads-targeting.avif)

![Reddit Ads Targeting](https://cdn.prod.website-files.com/685eb01de588fa3e7e23b7c0/69de91cf845e25ddb789c58e_header-ads-targeting.avif)

## Why Reddit targeting works

![](https://cdn.prod.website-files.com/685eb01de588fa3e7e23b7c0/68d89cf2b010df995f5b485c_SpotIllustration_ColorBlue_ChatBubble.avif)

## Go niche or go broad spanning redditors in over 100K active communities

![](https://cdn.prod.website-files.com/685eb01de588fa3e7e23b7c0/68d7f2b059276ec3f3c98cce_SpotIllustration_Color_Target.avif)

## Options range from interests, to demographics, to knowledge of your brand

![](https://cdn.prod.website-files.com/685eb01de588fa3e7e23b7c0/68c0aba60ec641ee1e967ece_image-1.avif)

## **Custom tools help personalize messaging for high-intent audiences**

## Reach the right redditors with targeting for all campaigns

Reddit Ads gets your message to people actively interested in what you do, sell, and solve.

![](https://cdn.prod.website-files.com/685eb01de588fa3e7e23b7c0/68d7f29c62595af68b31cc34_SpotIllustration_Color_Controller.avif)

### **Target specific interests**

Whether gaming, gardening, or gourmet cooking, target audiences based on content they’ve interacted with via [community and interest targeting](https://www.business.reddit.com/advertise/targeting/community-and-interest).

![](https://cdn.prod.website-files.com/685eb01de588fa3e7e23b7c0/68d89124a04c725a21b9ab30_SpotIllustration_ColorGreen_ChatBubble.avif)

### **Target Reddit communities**

Reach people [based on the subreddit communities](https://www.business.reddit.com/advertise/targeting/community-and-interest) they’ve engaged with, across thousands of communities and conversations spanning millions of topics.

![](https://cdn.prod.website-files.com/685eb01de588fa3e7e23b7c0/68d7f29cf988838a0f00aafe_SpotIllustration_Color_MagnifyingGlass.avif)

### **Target keywords in conversations**

Use [keyword targeting](https://www.business.reddit.com/advertise/targeting/keyword) to find redditors using specific words or engaging with conversations that contain them so you show up in a hyper-relevant context. We’ll also suggest trending keywords to amplify your reach.

![](https://cdn.prod.website-files.com/685eb01de588fa3e7e23b7c0/68d8917672bb6e3bc58e8b22_SpotIllustration_Color_Clock%20copy.avif)

### **Target on autopilot**

No need for constant manual adjustments, Reddit’s [automated targeting](https://www.business.reddit.com/advertise/targeting/automated-targeting) analyzes signals, like ad creative, landing page content, and user behavior to find the most relevant audience for each ad.

![](https://cdn.prod.website-files.com/685eb01de588fa3e7e23b7c0/68d7f2b059276ec3f3c98cce_SpotIllustration_Color_Target.avif)

![](https://cdn.prod.website-files.com/685eb01de588fa3e7e23b7c0/68d7f29caf2899b25275dd22_SpotIllustration_Color_Heart.avif)

### **Customize ads by gender**

Create custom ads and get detailed insights on impressions, clicks, click-through rates, and cost per click [segmented by gender](https://business.reddithelp.com/helpcenter/s/article/Gender-Targeting).

![](https://cdn.prod.website-files.com/685eb01de588fa3e7e23b7c0/68d7f29c3f28541081d8c8db_SpotIllustration_SmartPhone.avif)

### **Target different devices**

Tailor ads to redditors on different devices, or based on cell phone carriers.

![](https://cdn.prod.website-files.com/685eb01de588fa3e7e23b7c0/68d7f29c159fcd6a75c32eee_SpotIllustration_Color_MapMarker.avif)

### **Target based on location**

Make ads contextually relevant with [location targeting](https://business.reddithelp.com/helpcenter/s/article/demographics#location-targeting) in specific countries, states, ZIP codes, or Designated Market Areas (DMAs).

**What is an ad targeting strategy?**

**What is ad targeting vs retargeting?**

**Can you target specific subreddits with ads?**

## Your audience is here. Speak with a Reddit Ads expert to learn how to reach them.

![Snoo floating in the air, holding three balloons, with feet off the ground.](https://cdn.prod.website-files.com/685eb01de588fa3e7e23b7c0/6880a2541aa553f6e1bdcda7_image%201%20\(1\)-min.avif)