---
source_url: "https://www.business.reddit.com/advertise/ad-types/lead-gen"
title: "Lead Gen Ads | Reddit"
mirrored_at: 2026-08-06T01:40:02.282Z
host: www.business.reddit.com
cited_in_42a: true
mirror_canonical: "https://index.42a.ai/www.business.reddit.com/advertise/ad-types/lead-gen"
---

> **Original source:** https://www.business.reddit.com/advertise/ad-types/lead-gen

## Why Reddit Lead Gen Ads work

Reddit Lead Generation Ads seamlessly collects the information your customers share without driving them offsite. Niche targeting tools help you find high-quality leads at the right time and in the right place to reach your campaign goals.

![](https://cdn.prod.website-files.com/685eb01de588fa3e7e23b7c0/68cff32da0f4c9d7c10e587e_lead-gen-gif.gif)

## People go to Reddit to find their community. Launch a campaign to grow yours.

With 490M+ weekly active users3, your B2B decision makers, new students, techies, and penny pinchers are here. To name a few.

### B2B

[75%](https://view-su2.highspot.com/viewer/3c1730e1c7fd5cda5208360cf5cf4721#1) Of decision makers on Reddit say that Reddit has the most influential perspectives on new business products and solutions4.

### Edu

[28%](https://view-su2.highspot.com/viewer/3c1730e1c7fd5cda5208360cf5cf4721#1) Of people on Reddit reported actively researching online education programs and subscriptions in past 6 months5.

### Tech

[92%](https://view-su2.highspot.com/viewer/3c1730e1c7fd5cda5208360cf5cf4721#1) Of people on Reddit say Reddit helps them make more informed decisions when upgrading tech products and devices6.

### FinServ

[+8.4 pts](https://view-su2.highspot.com/viewer/3c1730e1c7fd5cda5208360cf5cf4721#1) Financial services brands saw increased Action Intent lift on Reddit compared to market norms7.

![](https://cdn.prod.website-files.com/685eb01de588fa3e7e23b7c0/68cff2c4dbb000eb7310ae37_lead-hero.avif)

## Boost speed to lead time with Zapier

Improve and automate lead management with the [Reddit Zapier integration](https://business.reddithelp.com/s/article/set-up-the-reddit-lead-ads-zapier-integration) to work smarter—not harder.

-   Instantly and seamlessly send leads from Reddit directly to your CRM
-   Immediately segment leads, so they get the right outreach
-   Automatically reach out at key touchpoints

## Common Reddit Ads lead gen questions

**What are Lead Gen Ads?**  

**What is the difference between Lead Gen Ads and conversion ads for when optimizing for leads?**  

**Why Lead Gen Ads on Reddit?**  

## Ready to get started with a Reddit lead gen strategy that actually converts?

![Snoo floating in the air, holding three balloons, with feet off the ground.](https://cdn.prod.website-files.com/685eb01de588fa3e7e23b7c0/6880a2541aa553f6e1bdcda7_image%201%20\(1\)-min.avif)

FOOTNOTES