--- source_url: "https://www.blackink.me/?utm_source=openai" title: "Brand Strategy & Identity Agency in Lebanon & Canada - Blackink" mirrored_at: 2026-08-17T13:02:42.421Z host: www.blackink.me cited_in_42a: true mirror_canonical: "https://index.42a.ai/www.blackink.me/index__q__utm_source_openai" --- > **Original source:** https://www.blackink.me/?utm_source=openai ![](https://images.squarespace-cdn.com/content/v1/5f537fc1207788447648299e/7e526179-8896-41de-8ca9-536703c5d552/hero-shot-min.jpg) ## **Turn ambition into a brand people choose.** ## Blackink® is a Brand Strategy and Identity Agency in Beirut, Lebanon, building brands since 2006. ### Helping founders turn ideas and vision into brands the market understands, trusts, and chooses. We work with you to define who you are, what you stand for, and how you should be perceived. So you can show up with clarity, win the right clients, and build something that holds. We've helped businesses across four continents go to market with confidence and better odds of success. ## SELECTED WORK\_ MEGADEALS - Retail Brand Strategy & Identity • Qatar The GUUD - Organic Food Brand Strategy & Identity • Dubai, UAE The Barn - Healthy Restaurant Brand Strategy & Identity • Lebanon & UAE Orchid - Luxury Beach Resort Brand Strategy & Identity • Lebanon Avolique - Restaurant Brand Strategy & Identity • Lebanon Muse Du Liban - Artisanal Wine Brand Strategy & Identity • Lebanon Torino Chicken - Restaurant Brand Uplift Muse • Lebanon Swittle - Fintech Brand Strategy & Identity • Cyprus Fall In Loaf - Artisanal Bakery Brand Identity • Beirut, Lebanon JEZZINE - Tourism Branding - Lebanon Scentle - Premium Wellness Brand Strategy & Identity Uplift • Lebanon Unitop - Oil, Gas & Marine Brand Strategy & Identity • Lagos, Nigeria **Where are you in your brand's journey?** _Select the path that best reflects what you’re building, and let’s create a brand that does it justice._ - ## 1\. Create a new brand **Build the strategic foundation before you enter the market.** From positioning and naming to identity and messaging, we help turn a new idea into a brand people understand, trust, and choose. - ## 2\. Reposition, Rebrand & Evolve **Realign a brand that has outgrown its current position.** We sharpen the strategy, story, identity, and voice so the brand better reflects its real value and where the business is heading next. **Where our expertise runs deep** - ## Experts & Advisors For consultants, advisors, and expert-led businesses selling knowledge, judgment, and experience. _We turn intangible expertise into a clear position and credible brand that earns trust before the first conversation and makes your value easier to recognize._ - ## Restaurant Branding For restaurants, dining concepts, and hospitality brands, where the choice is often made before the first visit. _We build restaurant brands that create a stronger reason to choose, a more memorable experience, and a stronger foundation for growth._ - ## Food & Beverage Branding For packaged food, beverage, and consumer product brands competing on shelf, online, and across markets. _We create distinctive brand strategy, identity, and packaging that help products get noticed, understood, and chosen._ - ## Destination Branding For hotels, resorts, properties, and places that must earn attention, visits, and investment. We shape destination brands that sharpen how a place is seen, strengthen the experience, and lift its perceived value. ## Planning to launch a brand, but **not sure where to begin?** Start with the free 5-minute Brand Readiness Assessment. It will show you exactly where your brand foundation stands and what to focus on before you invest in anything else. ![Smartphone displaying a brand assessment app with an overall brand score of 58%, indicating improvement with sections analyzing opportunity and customer clarity.](https://images.squarespace-cdn.com/content/v1/5f537fc1207788447648299e/dc2b4dcb-03cb-4b52-b815-de338e3596dc/PSD.png) Client Testimonials - ## Hala Achkar Slaiby / People & Co Blackink doesn't feel like a vendor. Riad is genuinely in it with you. What I got wasn't just a brand. It was clarity, perspective, and the confidence to move forward. - ## Pierre Boueri / Almiyah Group I have collaborated with Blackink and Riad for more than a decade. I strongly believe he is one of the few experts in Branding and Marketing in our region. Riad adopts the project as if it was his own with a personal approach and works with passion to deliver added value to the customer. - ## Jessica Ishaya Hanna / Avolique Working alongside Riad has been an incredibly rewarding experience, and we couldn't be prouder of what we have achieved together. His contributions and insights have played a vital role in shaping our dream project and setting us on the right track. - ## Ziad Ghanem / Viola You will be surprised how close Blackink can get to your thoughts & ideas. The whole team is great and self-devoted with high sense of commitment to meeting their deliverables. Simply put: they truly understand the ins and outs of your idea, hence they provide you with a close-up personalized solution. - ## Faye El-Seif / Cones & Rods We really enjoyed our experience with Black Ink. The professionalism and timeliness was great. Additionally, the supportive atmosphere we experienced, and how involved the team was in our brand was great. - ## Olaf Abi Aad - Founder | CEO AGZIA Food Industry Brainiacs | Agro Food Investments Strategies Shoutout to Riad and Blackink for this successful collaboration. Not an average brand development firm. - ## Raoul Nehme / Jouzour Loubnan Outstanding creativity, superb design, perfect execution and, most importantly, one question repeatedly asked by our corporate donors: WHO DID IT? - ## Achwak Traboulsi / Torino Chicken Blackink understood our needs and succeeded to deliver an amazing outcome from top to bottom, branding to design to execution. Torino never looked better. Proud to have collaborated with you! ## Trusted by clients across 4 continents\_ For over 20 years, we’ve partnered with businesses across Lebanon and the wider Middle East, as well as Africa, Europe, and North America. From early-stage founders to government bodies and international brands. The work travels because the thinking is built that way. _Fluent natively in English, Arabic, and French._ ![USAID logo](https://images.squarespace-cdn.com/content/v1/5f537fc1207788447648299e/46b07a05-d137-4622-ba4e-76e299510c55/website+Logos_0001_usaid.jpg) ![Logo with the word 'Fattal' in English and Arabic](https://images.squarespace-cdn.com/content/v1/5f537fc1207788447648299e/ad56c2bc-40ff-49f3-94d3-587f9d8db274/website+Logos_0015_fattal.jpg) ![Logo for the Lebanese Ministry of Tourism](https://images.squarespace-cdn.com/content/v1/5f537fc1207788447648299e/2dfad8d5-2042-4ed7-a04a-3ec91c3678e7/website+Logos_0008_Ministry+of+Tourism.jpg) ![Fair Trade Lebanon logo](https://images.squarespace-cdn.com/content/v1/5f537fc1207788447648299e/338fc751-d308-40ac-ae65-dcd9d4bb05e4/website+Logos_0016_Fair+Trade.jpg) ![Logo of the French Institute in Lebanon](https://images.squarespace-cdn.com/content/v1/5f537fc1207788447648299e/e8ec6e03-5826-4c3c-8de1-1f5b39530a6d/website-Logos_centre-culturelle.jpg) ![Logo of the Association of Lebanese Industrialists](https://images.squarespace-cdn.com/content/v1/5f537fc1207788447648299e/566fb74d-21b4-4ac6-943c-fada2527e4e1/website+Logos_0025_association+of+lebanese+industrialists.jpg) ![Interpol logo](https://images.squarespace-cdn.com/content/v1/5f537fc1207788447648299e/8702c692-9de3-46d4-8b21-b907dfafecf2/website+Logos_0011_Interpol.jpg) ![Haigazian University logo in black and white](https://images.squarespace-cdn.com/content/v1/5f537fc1207788447648299e/fab7d6ba-e7fe-4613-b80f-ca88d2de84db/website+Logos_0014_haigazian.jpg) ![orchid beach resort logo by blackink](https://images.squarespace-cdn.com/content/v1/5f537fc1207788447648299e/d72957c7-f9b6-465f-8c38-325ac15f2b9b/website+Logos_0003_orchid.jpg) ![Abu Dhabi logo](https://images.squarespace-cdn.com/content/v1/5f537fc1207788447648299e/f18760e1-6765-461d-b888-dece4edf238f/website+Logos_0029_Abu+Dhabi.jpg) ![Logo for Mzaar Ski Resort](https://images.squarespace-cdn.com/content/v1/5f537fc1207788447648299e/a96063e8-7dba-4ca9-b65f-d1176e69f2d4/website+Logos_0007_mzaar.jpg) ![khabbaz logo](https://images.squarespace-cdn.com/content/v1/5f537fc1207788447648299e/6a9734c1-457e-48fa-a211-b67fc85a1aca/website+Logos_0010_khabbaz.jpg) ![Prunelle Logo design by blackink](https://images.squarespace-cdn.com/content/v1/5f537fc1207788447648299e/09514ed3-f4e0-4a5e-88f9-9a84c53592a8/website+Logos_0002_prunelle.jpg) ![IDesign logo](https://images.squarespace-cdn.com/content/v1/5f537fc1207788447648299e/0265128a-a688-4b35-9610-4818ec1ac2c2/website+Logos_0012_iddesign.jpg) ![Hyundai logo](https://images.squarespace-cdn.com/content/v1/5f537fc1207788447648299e/95bc935f-34fa-45db-9ca5-8bebc1a68668/website+Logos_0013_hyundai.jpg) ![Logo of Eden Park](https://images.squarespace-cdn.com/content/v1/5f537fc1207788447648299e/25f60556-d857-4d75-a1ea-1eb43d8d6a8d/website+Logos_0017_edenpark.jpg) ![Crownhouse logo ](https://images.squarespace-cdn.com/content/v1/5f537fc1207788447648299e/fcbda966-6225-460d-a00f-b38db6e342f0/website+Logos_0018_crownhouse.jpg) ![Café Younes logo](https://images.squarespace-cdn.com/content/v1/5f537fc1207788447648299e/04d18bf8-d9cc-4a50-84f4-aace8b80c262/website+Logos_0019_Cafe+Younis.jpg) ![Bridgestone logo](https://images.squarespace-cdn.com/content/v1/5f537fc1207788447648299e/aa980086-3b6e-4991-85d7-44939119cc01/website+Logos_0020_Bridgestone.jpg) ![Biel Group logo](https://images.squarespace-cdn.com/content/v1/5f537fc1207788447648299e/c4540173-3d1b-42ab-9b4f-23ea539cd71e/website+Logos_0022_Biel.jpg) !['Atamian logo ](https://images.squarespace-cdn.com/content/v1/5f537fc1207788447648299e/2ee4881f-3050-4603-8b27-dbfc188722e9/website+Logos_0024_atamian.jpg) ![Logo for ArabAd](https://images.squarespace-cdn.com/content/v1/5f537fc1207788447648299e/ddde66dc-58f8-4b60-8f3c-69dfaecaebc6/website+Logos_0026_arabad.jpg) ![الجمهورية logo](https://images.squarespace-cdn.com/content/v1/5f537fc1207788447648299e/9fb33cc8-043e-472f-809f-29ff93831211/website+Logos_0028_aljoumhouriya.jpg) ![Ogero logo](https://images.squarespace-cdn.com/content/v1/5f537fc1207788447648299e/a906b00b-a95b-4433-a335-131083f8756c/website-Logos_ogero.jpg) ![Water Center wellness solutions logo ](https://images.squarespace-cdn.com/content/v1/5f537fc1207788447648299e/fd2cc7ad-612d-42c6-b01e-9a54b3ea1975/website-Logos_watercenter.jpg) ![ODIN restaurant logo by blackink](https://images.squarespace-cdn.com/content/v1/5f537fc1207788447648299e/da3d698f-cd03-4492-99b0-c38d8bdf16e5/website+Logos_0004_odin.jpg) **Let’s clarify what your brand needs next** In a focused 20-minute conversation, we will look at where your business stands, what may be limiting its perception and whether Blackink is the right partner for the next stage. You will leave with a clearer direction, whether we work together or not. \[ **Free · 20 minutes · No commitment** \]