---
source_url: "https://www.accelq.com/salesforce/casestudy-details/"
title: Salesforce Test Automation Case Study - ACCELQ
mirrored_at: 2026-08-08T01:02:44.539Z
host: www.accelq.com
cited_in_42a: true
mirror_canonical: "https://index.42a.ai/www.accelq.com/salesforce/casestudy-details/index"
---

> **Original source:** https://www.accelq.com/salesforce/casestudy-details/

#### CASE STUDY

## Global Information, Data & Measurement Company

## Customer enables Salesforce business users with comprehensive, in-sprint automated testing capabilities from ACCELQ

Customer is a global information, data and measurement company with headquarters in the U.K. Global CRM program at Customer is implemented on Salesforce platform, and includes modules such as Sales cloud, Service cloud, CPQ (Apttus), Marketing (Pardot) etc.

![](https://cdn.accelq.com/wp-content/uploads/2022/12/Icon-enterprise.svg)Industry: Information Services

Company Size: 30,000 To 40,000

## The Challenge

#### Agility and Quality expectations from CRM Platform

Customer seeks to greatly enhance the user experience, quality and agility of the CRM program for the business. This implementation is business critical and regression testing consumes considerable amount of resources.

-   Automate business process validation across 6 different Salesforce modules
-   Handle complexity of Salesforce lightning controls for automated interactions
-   Cut down on manual test effort from multiple days to few hours
-   Enable the business team to perform in-sprint automation!
-   Effectively deal with dynamically generated and nested frames in Salesforce and avoid maintenance overhead

## ACCELQ Solutions

-   Business process focused Salesforce Universe to visualize key business processes
-   Modular automated test bed with predictive scenarios
-   End-to-end automated solution on the cloud with no infra or setup requirements
-   Dynamic elements in Salesforce handled with neighborhood analysis
-   Test executions setup in un-attended mode for regular validations

## BUSINESS BENEFITS

### Faster Releases At Higher Quality

![](https://cdn.accelq.com/wp-content/uploads/2022/12/faster-releases-casestudy-icon.svg)

Multi-Day Manual Test Effort Reduced To Few Hours Of Automated Regression

### Significant Cost & Effort Reduction

![](https://cdn.accelq.com/wp-content/uploads/2022/12/80percent-icon.svg)

Modularity Enabling Development For New Business Process Automation With Over 80% Re-Use

### Business Process Focused

![](https://cdn.accelq.com/wp-content/uploads/2022/12/Breif-icon.svg)

Enabled Testing Teams To Design And Develop Automation Concurrently With New Feature Implementation

### Technical Excellence With Sustainable Benefit

![](https://cdn.accelq.com/wp-content/uploads/2022/12/Star-tick-icon.svg)

Embedded Best Practices And Design Principles Address Peripheral Concerns And Traceability Consistently