--- source_url: "https://waikay.io/ai-audit-how-to-use-waikay-to-audit-the-knowledge-that-ai-models-have-about-your-brand/" title: "AI Audit: Analyze what AI knows about your brand | Waikay" mirrored_at: 2026-08-19T01:08:52.779Z host: waikay.io cited_in_42a: true mirror_canonical: "https://index.42a.ai/waikay.io/ai-audit-how-to-use-waikay-to-audit-the-knowledge-that-ai-models-have-about-your-brand/index" --- > **Original source:** https://waikay.io/ai-audit-how-to-use-waikay-to-audit-the-knowledge-that-ai-models-have-about-your-brand/ ## Waikay: The ultimate tool for your AI Audit **Waikay** is **the first platform that turns the relationship between brands and artificial intelligence into a measurable, controllable, and optimizable system**. Try it, and it will become your faithful ally in improving your digital positioning. With Waikay, you can: - Audit the knowledge that ChatGPT, Gemini, Sonar or Claude have about your company. - Detect inconsistencies in the information that AI provides to users. - Compare yourself with your competitors in terms of cognitive visibility. - Receive insights to improve the semantic consistency of your content. - Continuously monitor your algorithmic reputation. - And much more. In an environment where AI models influence purchasing decisions, **Waikay**. ### How Waikay drives your company’s digital strategy In an environment where artificial intelligence is redefining how brands are discovered, **Waikay** is not just an analysis tool, but a strategic partner. Unlike traditional SEO or web analytics platforms, Waikay offers a vision focused on algorithmic understanding, that is, on how AI models interpret, relate, and communicate your corporate [identity](https://waikay.io/importance-of-about-page-for-your-digital-identity/). This allows companies to align their brand narrative with the logic of generative engines, ensuring a consistent and reliable presence across all AI environments. ### What Waikay can do for your company - **Map your brand awareness in AI:** discover how ChatGPT, Gemini, Claude, Sonar, and other models describe your business, your products, and your values. - **Identify information gaps:** detect which data is missing or outdated in the algorithmic perception of your brand. - **Optimize your cognitive reputation:** improve the consistency and accuracy with which artificial intelligence communicates your corporate identity. - **Integrate your results with SEO and communication strategy:** connect the findings of the AI Audit with your content, branding, or corporate reputation plan. - **Measure progress in real time:** thanks to its dynamic metrics, you can visualize the evolution of your cognitive visibility and thematic authority within the AI ecosystem. In addition, Waikay is suitable for both **SMEs seeking to gain digital visibility** and **large corporations that need to audit their global reputation.**. Its clear interface and visual reports allow marketing, communication, and management teams **to make decisions based on real, verifiable data**, not assumptions. Waikay **helps brands transform their digital management and regain control over how they are perceived.** ## From analysis to action: Why AI Auditing is essential Just as SEO transformed digital marketing in the 2000s, **AI is defining marketing in the generative era.**. The future no longer depends solely on searches, but on understanding. And in that future, companies that do not manage their presence on AI engines risk becoming invisible. With **Waikay**, brands can stay ahead of the curve: they **analyze, understand, and optimize how artificial intelligence talks about them**, as well as plan new strategies to address the shift **[from SEO to GEO](https://waikay.io/from-seo-to-geo-with-waikay/)** (Generative Engine Optimization) and **AEO** (Answer Engine Optimization). In the new economy of artificial intelligence, it is not the one who appears the most who wins, but the one who is best understood. With **Waikay**, your brand will not only be visible: it will be understood, remembered, and recommended by AI search engines. **[Request a demo now!](https://waikay.io/demo/)** ## What is an AI audit? An AI audit is the process of analyzing how artificial intelligence models— such as ChatGPT, Gemini, Sonar or Claude — understand, describe, and communicate information about your brand. Its goal is to ensure that AI talks about your company correctly, consistently, and in line with your identity and value proposition. ## Why is it important to audit the information that AI has about my brand? Because AI already influences users' decisions. If the models display incomplete or incorrect information, your reputation may be affected without you knowing it. Furthermore, if you don't appear in AI search engine results, you don't exist. An AI audit allows you to identify errors, detect opportunities, and ensure that algorithms understand your brand accurately and reliably, projecting it correctly. ## How does an AI audit differ from traditional SEO? Traditional SEO audits focus on analyzing visibility in traditional search engines such as Google. AI audits, on the other hand, analyze how artificial intelligence interprets your brand within generative engines. Both approaches are complementary: SEO auditing attracts human traffic, while AI auditing ensures algorithmic understanding. ## What information does an AI audit analyze and what metrics are used? An AI Audit evaluates how artificial intelligence models describe your company, what sources they use, in what context they mention you, and how accurately they do so. To convert that analysis into strategy, specific metrics are used, such as: - Cognitive visibility: measures the frequency and context in which AI mentions your brand. - Knowledge accuracy: analyzes whether the information generated about your company is correct and up to date. - Semantic consistency: determines whether AI maintains a narrative that is faithful to your actual positioning. - Hallucination rate: identifies errors or inventions generated by the models. - Topic authority: evaluates the level of relevance of your brand within your sector or niche. With Waikay, these metrics are visualized in an interactive dashboard that translates the technical language of AI into actionable insights for marketing and communication. ## How can Waikay help me in this process? Waikay is the first tool designed specifically to perform brand AI audits. It analyzes how generative models talk about your company, detects errors or “hallucinations,” measures your AI positioning, and translates that data into understandable metrics. It also offers actionable recommendations to improve your digital reputation and algorithmic presence. ## How often should I perform an AI Audit? It depends on the pace of change in your industry and the volume of updates to your content. As a reference, we recommend conducting a quarterly or semi-annual AI Audit, especially when you introduce new products, update your website, or launch relevant campaigns. With Waikay, you can continuously monitor the evolution of your presence on artificial intelligence engines. ## What results can I expect after an AI Audit with Waikay? You will receive a detailed report revealing what AI knows about your brand, what errors exist, what opportunities you can take advantage of, and how to optimize your cognitive positioning. The end result is a brand that is more visible, consistent, and understood by AI engines, which translates into greater trust, authority, and competitive advantage.