--- source_url: "https://turtl.co/blog/intent-data-providers/" title: "9 best B2B intent data providers in 2025 | Turtl" mirrored_at: 2026-09-03T01:01:02.056Z host: turtl.co cited_in_42a: true mirror_canonical: "https://index.42a.ai/turtl.co/blog/intent-data-providers/index" --- > **Original source:** https://turtl.co/blog/intent-data-providers/ ### **1\. Bombora** If you don’t read [Bombora’s](https://bombora.com/) name and immediately start singing [Bamboléo](https://www.youtube.com/watch?v=7qbEt_lSib4) in your head, we can’t be friends. Anyway, if straight-up, no-frills B2B intent data software is what you’re after, look no further than the self-proclaimed market leader. #### **Key features** - Data isn’t siphoned or scraped. It’s collected from a cooperative of 5000+ B2B sites, where B2B buyers search for solutions — giving you global coverage and accurate intent data. - 85% of their data is exclusive to them - CRM integrations **Pros** - Data is ethically sourced and CCPA compliant data - Clear and easy reporting - Customer support - Good search categories **Cons** - No other marketing tools included - You don’t get contact details - Some of their system is tricky to navigate ### **2\. Cognism** [Cognism’s](https://www.cognism.com/) specialty is sales intelligence. They source accurate company and contact data. But they also embed buyer intent signals from a certain Bombora, so you can find the businesses that want to find you. #### **Key features** - 12,000 topics you can track - Contact data with 98% accuracy - GDPR compliant - Local and global coverage **Pros** - Intent data insights twinned with contact data - Integrations including Salesforce, Hubspot, and Outreach - Easy setup **Cons** - Can be slow in exporting reports - There could be more enhanced filter options ### **3\. ZoomInfo** [ZoomInfo’s](https://www.zoominfo.com/) sales platform combines real-time data, handy business organization charts, and advanced firmographics (like company size). All these together give you a strong picture of who’s interested in your products and services. #### **Key features** - Details for 50 million businesses and 230 million professionals - Real-time buyer intent data - Automated workflow builder - CRM integrations **Pros** - Automated workflows - Easy to navigate - View business organization charts - Chrome extension **Cons** - Some outdated data - Some duplicated contacts - Limited segmentation abilities ### **4\. Demandbase** [Demandbase’s](https://www.demandbase.com/) AI-driven software covers all bases – from identifying high-intent leads to engaging with the potential customers most likely to buy. #### **Key features** - Real-time intent with 500 billion intent signals a month - AI-driven - Partners with other sources to extend data - Intent data at many stages of buyer's journey - View tech that your prospects use - Account-based advertising - CRM integrations **Pros** - Easy to use - Good tool for ad targeting and budgeting - Add custom tags and fields - Good customer support **Cons** - Complex system with a lot of functionality to figure out - Reporting could be better - Keyword customization could be better - Manual set-up ### **5\. 6Sense** [6Sense](https://6sense.com/) doesn’t see dead people, but it does use AI as a sixth sense in its capacity as both an ABM tool and intent data provider.  And you can create personalized experiences with its enhanced customer segmentation. #### **Key features** - Real-time insight - Uses AI to predict the optimal time to engage with prospects - Good customer support - View buyer activity on competitor sites - Get info on prospects’ buying team **Pros** - Advanced segmentation - Good onboarding experience and ongoing support - Good keyword availability **Cons** - Integrations can be slow and clunky - Data not always entirely up to date - Issues with data visualization UI ### **6\. TechTarget Priority Engine** Continuing the theme of smushing two words together to create its name, [TechTarget Priority Engine](https://www.techtarget.com/products/priority-engine/) isn’t just an intent data provider but comes with add-on tools to hook you up with a smooth, well-connected stack that'll seriously help your marketing and sales teams. #### **Key features** - View topics your prospects are actively researching - Data not available anywhere else - GDPR-compliant data - Integrations available **Pros** - Accurate contact details - Account journey maps **Cons** - Filters could be more advanced - Clunky Salesforce integration ### **7\. G2** Simply named, [G2](https://www.g2.com/) is a software review site. But create a profile for your business and you can discover the companies searching for a solution like yours. It’s also a goldmine of that second-party buyer intent data we talked about. Millions use the site each year and can be an effective, and cheap, way to generate new leads and target potential customers and best accounts. #### **Key features** - Multi-channel attribution - Plenty of integrations available - Insight into churn risk **Pros** - Free to start - Enhance your brand reputation - Huge reach - Advanced filters - Easy UI **Cons** - No activity dashboard - Bias towards larger companies - Some integrations could be more in-depth - No APIs ### **8\. Lead Onion** Obviously, we love a fun name, and [Lead Onion](https://leadonion.ai/) gets points for theirs. This intent data provider  finds up-to-date purchase intent data that you can then segment and align with buyer personas within your ICP. It also includes communication tools so you can reach out to your prospects straight away. #### **Key features** - Advanced segmentation - Unlimited contact storage - Build contact lists that match your personas - Integrations available **Pros** - Lookalike tool to find similar leads and extend reach - Easy to use - Accurate data - Access social, web, and topic data **Cons** - Some outdated leads - Competitor analysis could be more detailed ### **9\. Uplead** A lead gen platform that helps sales teams identify the best prospects, automate journeys, and put together a cohesive outreach strategy. #### **Key features** - CRM and API integrations - Can be used with email and mobile marketing to help [personalize content](https://turtl.co/blog/why-your-content-needs-data-driven-personalization/) - Includes competitor intel - Includes data from 200 countries - Advanced search filters **Pros** - Easy to use - Good customer support - Good search tool **Cons** - Contact data isn’t always up to date.