--- source_url: "https://steps-ksa.com/performance-marketing/" title: "Performance Marketing Agency in Saudi Arabia | Steps" mirrored_at: 2026-08-07T01:03:17.647Z host: steps-ksa.com cited_in_42a: true mirror_canonical: "https://index.42a.ai/steps-ksa.com/performance-marketing/index" --- > **Original source:** https://steps-ksa.com/performance-marketing/ Performance Marketing Agency in Saudi Arabia | Steps - Paid Ads & Lead Generation KSA Saudi Arabia ## Performance Marketing Agency in _Saudi Arabia_ That Prioritizes Revenue Steps runs paid campaigns on Google, Meta, Snapchat, TikTok, and LinkedIn built around how Saudi consumers actually search, scroll, and buy. Every riyal is tracked. Every campaign has a revenue target before it launches. 7-10x Average ROAS across KSA client campaigns 12-month trailing average across Google and Meta accounts 73% Snapchat penetration rate in Saudi Arabia Highest in the world. DataReportal 2024. 40+ Saudi and GCC brands managed across 5 platforms Including STC, Saudi GEA, Air Arabia Trusted by STC Zara KSA Saudi GEA Air Arabia Costa Coffee Cisco Huawei KSA What We Run ## Paid Advertising Services Built for the Saudi Market Performance marketing in KSA is not a copy-paste from Western playbooks. Platform mix, creative format, Arabic search intent, and consumer behavior all require a local-first approach. ### Google Ads Management KSA Search, Display, Shopping, and YouTube campaigns optimized for Arabic and English search intent. We structure campaigns around how Saudi buyers actually query, not how Google's default interface assumes they do. Search · Shopping · YouTube ### Meta Ads (Facebook and Instagram) Audience segmentation by city, income tier, and behavior for Saudi consumers. Instagram Reels and Stories creatives produced in Arabic and English, tested against each other before scaling. Facebook · Instagram · Reels ### Snapchat Ads Saudi Arabia Saudi Arabia has over 73% Snapchat penetration, the highest globally. We run Snap Ads, Story Ads, and Collection Ads for consumer brands targeting the 18-34 Saudi demographic where this platform dominates. Snap Ads · Story Ads · Lenses ### TikTok Marketing KSA Short-form video ad production and distribution for Saudi brands. We handle the creative brief, production, and platform management from In-Feed Ads to TopView placements for maximum reach. In-Feed · TopView · Branded ### LinkedIn Ads for B2B Lead Generation in KSA Saudi B2B decision-makers are active on LinkedIn. We run Sponsored Content, Message Ads, and Lead Gen Forms targeting seniority levels and industries across Saudi business clusters. B2B · Lead Gen · Sponsored ### Retargeting and A/B Testing Visitors who don't convert the first time are your warmest future leads. We build cross-platform retargeting funnels and run structured A/B tests on copy, creative, and landing pages so every optimization is data-confirmed. Remarketing · CRO · Testing Platform Expertise ## Where We Run Ads in _the Kingdom_ Saudi Arabia's platform landscape is distinct. Snapchat is not optional. Arabic creative is not a translation. TikTok skews younger and harder. We know the mix and we know the market. KSA Digital Advertising Landscape Saudi Arabia is the world's largest Snapchat market by penetration rate (73%, DataReportal 2024). Instagram and TikTok reach over 25 million users in the Kingdom. Google Search processes an estimated 40% of Saudi queries in Arabic. Performance marketing in Saudi Arabia refers to results-based paid media buying across these platforms, optimized for CPA, ROAS, and lead volume targets. Google Ads Arabic and English search. Shopping, Search, Display, YouTube. High Intent Meta Ads Facebook and Instagram. Reels, Stories, Catalog Ads. Broad Reach Snapchat 73% KSA penetration. No. 1 platform for Saudi consumer brands. KSA Leader TikTok 18-28 Saudi demographic. In-Feed, TopView, Branded effects. Youth-First LinkedIn B2B lead generation. Saudi decision-makers across KSA. B2B How We Work ## From First Brief to Scaled Revenue Before a single riyal is spent, every campaign gets a revenue target. From there, every decision is tied back to it. Here is how the process works. 01 Audit Account history, competitor spend, audience gaps, platform fit for KSA. 02 Strategy Platform mix, budget allocation, KPIs, Arabic creative brief, audience segmentation. 03 Launch Campaign build, tracking setup, Arabic and English creative production, go-live. 04 Optimize Daily monitoring, A/B testing on creative and copy, CPA reduction, weekly reports. 05 Scale Budget scaling on proven ad sets, cross-platform expansion, retargeting layers. Saudi Market Intelligence ## Why KSA Paid Ads Require a Different Playbook **No other market in the world uses Snapchat the way Saudi Arabia does**, at 73% population penetration, the highest globally (DataReportal 2024). For consumer brands targeting Saudis aged 18-34, Snapchat is not a secondary channel. It is often the primary reach driver, outperforming Instagram on cost-per-impression in lifestyle and retail verticals. Source: DataReportal Digital 2024 Saudi Arabia Report **Around 40% of Google searches in Saudi Arabia happen in Arabic**, and those queries carry stronger purchase intent than their English equivalents. A Saudi searching for the best advertising agency in Arabic is closer to a buying decision than the same search in English. Campaigns built without Arabic keyword architecture leave high-intent traffic on the table. Source: Google MENA Market Insights, 2023 **Saudi Arabia's digital advertising market was valued at $1.2 billion in 2024**, with paid social accounting for around 48% of total digital ad spend. Vision 2030-driven economic growth is expanding B2B performance marketing demand in real estate, education, healthcare, and industrial services. Source: Statista Digital Advertising Report, KSA 2024 Steps · Local Expertise Signal Steps is a registered marketing agency based in Saudi Arabia. We run paid media campaigns exclusively for Saudi and GCC-market brands, with native Arabic copywriting and creative production in-house. Our local presence is the core operational differentiator from Dubai or global-market agencies. Free Service ### Get a Free Performance Marketing Audit We review your current campaigns, or assess what is missing if you have not run ads yet, and deliver a structured findings report within 3 business days. No obligation. - — Account structure and Quality Score review (Google Ads) - — Audience segmentation gaps (Meta and Snapchat) - — Arabic vs English keyword coverage audit - — CPA benchmarks vs Saudi market averages - — Platform mix recommendation for your industry [Request Your Free Audit →](https://api.whatsapp.com/send?phone=966568355046&text=%D9%85%D8%B1%D8%AD%D8%A8%D8%A7%21%20%D8%AD%D8%A7%D8%A8%20%D8%A7%D8%B3%D8%AA%D9%81%D8%B3%D8%B1%20%D8%B9%D9%86%20%D8%AE%D8%AF%D9%85%D8%A7%D8%AA%D9%83%D9%85) Client Results ## Real Results. Real Brands. Performance Marketing KSA campaigns across real estate, e-commerce, aviation, and telecoms. Every number below comes from real campaign performance. E-commerce · Saudi National Day · Performance Marketing KSA ### K.S Furniture: **10x ROAS** During Saudi National Day Campaigns During the Saudi National Day season, K.S Furniture faced one of the most competitive retail periods in Saudi Arabia. Instead of relying on massive discounts or influencer campaigns, the strategy focused on smart product positioning, conversion-focused media buying, and increasing basket value through product innovation. - Google Ads budget allocation: 40,000 SAR - Instagram Ads budget allocation: 40,000 SAR - Snapchat Ads budget allocation: 20,000 SAR - Maintained discounts below 20% despite aggressive competitor offers - Focused on Hero Products, abandoned cart retargeting, and bundle optimization - 90% conversion campaigns and 10% brand awareness campaigns for stable ROAS performance [Discuss a Similar Brief →](https://steps-ksa.com/contacts/) #### Campaign Results **10x** ROAS achieved during Saudi National Day 1,086,534 SAR Total sales revenue generated 507 Total orders generated 15–20 Average daily orders 446 First-time customers acquired 39 Returning customers 91.96% First-time customer share 935,215 SAR Net sales generated Saudi National Day Campaign Budget Distribution Google Ads 40,000 SAR Instagram Ads 40,000 SAR Snapchat Ads 20,000 SAR Key Takeaway Without relying on influencers or massive discounts, K.S Furniture successfully leveraged smart product marketing, strategic retargeting, store optimization, and conversion-focused Performance Marketing KSA campaigns to generate significant revenue growth and achieve a **10x ROAS**. Real Estate · Lead Generation · Meta Ads ### Muriya Oman: 83x ROAS and 13 Units Sold on $18,216 Ad Spend Muriya is Oman's largest private integrated real estate and tourism developer. The objective was to generate high-quality leads for high-value residential units, targeting audiences with strong purchasing power. - Generate qualified leads for high-value residential units [Discuss a Similar Brief →](https://steps-ksa.com/contacts/) #### Campaign Results 83x ROAS 13 Units sold $18,216 Ad spend $1.51M Revenue generated Real Estate · Lead Generation · DAMAC Properties ### DAMAC Paramount Tower: $8 CPL and 15% Qualified Lead Rate The Paramount Tower campaign required generating high-quality leads for a limited-time offer within a short timeframe. [Discuss a Similar Brief →](https://steps-ksa.com/contacts/) #### Campaign Results $8 Cost Per Lead 15% Qualified lead rate E-commerce · ROAS Growth · Meta Ads and Google Ads ### Bio-Group: ROAS Doubled from 2x to 4x Within 2 Weeks Bio-Group transitioned from offline retail into e-commerce using conversion-focused paid advertising campaigns. [Discuss a Similar Brief →](https://steps-ksa.com/contacts/) #### Campaign Results 4x ROAS 2,970 Purchases 89,400 New users 2.78% Conversion rate Common Questions ## What Saudi Businesses Ask Before Hiring Us What is performance marketing, and how is it different from brand advertising? + Performance marketing in Saudi Arabia means paid advertising where every campaign is tied to a measurable outcome;such as a lead, a sale, or a revenue target ,rather than reach or awareness alone. Unlike brand advertising, performance marketing only scales spend when results are confirmed by data. For Saudi businesses on Google Ads, Meta, or Snapchat, this means your budget is always accountable to a cost-per-acquisition (CPA) or return on ad spend (ROAS) benchmark. Which ad platform performs best for Saudi consumer brands? + For Saudi consumer brands targeting 18-34 year-olds, Snapchat typically delivers the strongest cost-per-impression results given the 73% national penetration rate. Instagram performs well for fashion, food, and lifestyle. Google Search is essential for any brand targeting buyers with active purchase intent. The right platform mix depends on your product category, average order value, and funnel stage. Do you produce Arabic creative, or does the client supply it? + Steps produces Arabic and bilingual creative in-house, including copywriting, graphic design, and video editing. This is not outsourced. Arabic creative is not a translation of English ads. It requires different messaging hierarchy, cultural reference points, and platform-specific formatting. We handle all of it. How do you report on campaign performance? + Weekly reports covering spend, impressions, CPM, CPC, CPA, leads, and ROAS against agreed targets. Clients also receive direct read access to their ad accounts. We do not gate your own data. If a campaign is underperforming, you will know before we do ,and our weekly call will cover the fix, not the excuse. How long before I see results from paid ads? + Initial data is visible within 7-14 days. Optimization takes 30-45 days as campaigns exit the learning phase. Meaningful ROAS improvements are typically measurable by the end of Month 2. We set realistic timelines in the strategy call. No promises of overnight results, because that is not how paid media works. ## Your Ads Should Be Generating Revenue Right Now If they are not, the problem is fixable. Book a strategy call and we will show you where the budget is leaking and what it takes to stop it.