--- source_url: "https://state-of-passkeys.io/case-studies" title: Passkey Case Studies — Companies Adopting Passkeys mirrored_at: 2026-08-05T01:00:59.311Z host: state-of-passkeys.io cited_in_42a: true mirror_canonical: "https://index.42a.ai/state-of-passkeys.io/case-studies" --- > **Original source:** https://state-of-passkeys.io/case-studies Real-World Implementations ## Companies Adopting Passkeys — Case Studies Discover how businesses and organizations leverage passkeys to realize passwordless authentication, ensuring secure and convenient logins for users. ![VicRoads logo](https://state-of-passkeys.io/_next/image?url=%2Ficons%2Fvicroads.png&w=256&q=70) 80% Adoption VicRoads (with Corbado Connect) VicRoads uses Corbado Connect for passkeys. Within weeks, activation peaked at 80% on mobile and >50% overall, reaching a 30% login rate and reducing support tickets and SMS OTP costs. [View Details](https://fidoalliance.org/case-study-vicroads/ "Read detailed case study about VicRoads (with Corbado Connect) passkey implementation") [Explore Corbado Connect](https://www.corbado.com/connect "Explore Corbado Connect") ![Google Logo](https://state-of-passkeys.io/logos/google_logo.svg) 2x faster logins Google Passkeys have been found to have 4x higher login success rates and enable 2x faster logins than traditional methods. [View Details](https://www.androidpolice.com/google-passkeys-data-faster-dependable-future/ "Read detailed case study about Google passkey implementation") ![GitHub Logo](https://state-of-passkeys.io/logos/github.svg) 95% 2FA opt-in rate GitHub GitHub dramatically increased 2FA adoption with passkeys, as passkeys currently offer the strongest mix of security and usability. [View Details](https://github.blog/2024-04-24-securing-millions-of-developers-through-2fa/ "Read detailed case study about GitHub passkey implementation") ![Kayak Logo](https://state-of-passkeys.io/logos/kayak.svg) 2/3 opt-in rate KAYAK Two-thirds of new KAYAK sign-ups choose passkeys, reducing sign-up and sign-in time by 50%. [View Details](https://developers.googleblog.com/en/how-kayak-reduced-sign-in-time-by-50-and-improved-security-with-passkeys/ "Read detailed case study about KAYAK passkey implementation") ![Dashlane Logo](https://state-of-passkeys.io/logos/dashlane.svg) 70% increased sign-in conversion Dashlane Dashlane has seen a 70% increase in conversion rate for signing-in with passkeys compared to passwords. [View Details](https://www.dashlane.com/passkeys "Read detailed case study about Dashlane passkey implementation") ![CVS Health logo](https://state-of-passkeys.io/logos/cvs-health.svg) 98% drop in mobile ATO fraud CVS Health Over 10 million CVS Health users enjoy passwordless logins, reducing mobile ATO fraud by 98%. [View Details](https://fidoalliance.org/comm_deployment/cvs-health/ "Read detailed case study about CVS Health passkey implementation") ![Intuit logo](https://state-of-passkeys.io/logos/intuit.svg) 85% mobile usage of passkeys Intuit More than 85% of all customer authentications on Intuit’s mobile apps are now done using passkeys. [View Details](https://www.intuit.com/blog/innovative-thinking/tech-innovation/intuit-named-to-fido-alliance-board-in-recognition-of-passwordless-authentication-standards-leadership/ "Read detailed case study about Intuit passkey implementation") ![Air New Zealand Logo](https://state-of-passkeys.io/logos/air-new-zealand.svg) 30% opt-in rate in first 24h Air New Zealand Air New Zealand experienced a 30% opt-in rate in the first 24 hours, after which the login-abandonment rates dropped by 50%. [View Details](https://www.airnewzealand.co.nz/manage-multi-factor-authentication "Read detailed case study about Air New Zealand passkey implementation") ![Yahoo Japan Logo](https://state-of-passkeys.io/logos/yahoo-japan.svg) 2.6x faster logins Yahoo! Japan Passkeys make up 18% of smartphone logins on Yahoo! Japan, with 2.6x faster authentication and 25% fewer user inquiries. [View Details](https://web.dev/case-studies/yahoo-japan-passkeys "Read detailed case study about Yahoo! Japan passkey implementation") ![Mercari Logo](https://state-of-passkeys.io/logos/mercari-logo.svg) 3.9x faster logins Mercari In August 2023, 900,000 Mercari accounts used passkeys, achieving an 82.5% success rate and a 3.9x faster logins. [View Details](https://engineering.mercari.com/en/blog/entry/20230810-mercaris-passkey-adoption/ "Read detailed case study about Mercari passkey implementation") ![MiLogin Logo](https://state-of-passkeys.io/_next/image?url=%2Flogos%2Fmilogin.jpeg&w=128&q=70) 1.3k fewer calls MiLogin Help desk password reset calls dropped by 1,300 in a month (achieved this with 100k devices enrolled in passkeys, growing by 18k per month). [View Details](https://fidoalliance.org/state-of-michigans-milogin-adopts-passkeys/ "Read detailed case study about MiLogin passkey implementation") ![TikTok Logo](https://state-of-passkeys.io/logos/tiktok.svg) 17x faster logins TikTok TikTok users log in 17x faster with passkeys compared to other login methods. [View Details](https://youtu.be/fgTOeLShcrY?si=IHRc6I4OTbMTmZEy&t=373 "Read detailed case study about TikTok passkey implementation") ![Amazon logo](https://state-of-passkeys.io/logos/amazon.svg) 175M passkey users Amazon Within the 1st year, 175M Amazon users created a passkey and now sign in 6 times faster compared to other login methods. [View Details](https://www.aboutamazon.com/news/retail/amazon-passwordless-sign-in-passkey "Read detailed case study about Amazon passkey implementation") ![Tokyu logo](https://state-of-passkeys.io/logos/tokyu.svg) 12x faster logins Tokyu After 8 months of Tokyu's passkey rollout, they achieved 45% passkey adoption, with 24% of users logging in using passkeys. [View Details](https://web.dev/case-studies/tokyu-passkeys "Read detailed case study about Tokyu passkey implementation") ![X logo](https://state-of-passkeys.io/logos/x.svg) Passkeys now supported X X has rolled out passkey sign-in support, enabling passwordless authentication for eligible users. [View Details](https://help.x.com/en/managing-your-account/how-to-use-passkey "Read detailed case study about X passkey implementation") ![Sony logo](https://state-of-passkeys.io/logos/sony.svg) 24% faster logins Sony Sony implemented passkeys for the global PlayStation gaming community, achieving a 24% decrease in sign-in time on its web applications. [View Details](https://fidoalliance.org/passkey-adoption-doubles-in-2024-more-than-15-billion-online-accounts-can-leverage-passkeys/#:~:text=Sony%20Interactive%20Entertainment%2C%20the,of%20passkeys%20successfully%20completing%20enrollment. "Read detailed case study about Sony passkey implementation") ![Microsoft logo](https://state-of-passkeys.io/logos/microsoft.svg) 8x faster logins Microsoft Passkey sign-ins show a 98% success rate (vs. 32% for passwords) and are up to 8x faster than password+MFA flows; nearly 1M passkeys are registered daily. [View Details](https://fidoalliance.org/celebrating-world-passkey-day-2025-showcase-of-real-world-passkey-deployments/ "Read detailed case study about Microsoft passkey implementation") ![ABANCA logo](https://state-of-passkeys.io/logos/abanca.svg) 42% usage rate ABANCA 42% of ABANCA's mobile banking users now authorize transactions using passkeys, validating operations securely and quickly through their phone's unlocking method. [View Details](https://comunicacion.abanca.com/es/noticias/abanca-logra-la-certificacion-internacional-fido-para-su-servicio-llave-abanca/ "Read detailed case study about ABANCA passkey implementation") ![Zoho logo](https://state-of-passkeys.io/logos/zoho.svg) 6x faster logins Zoho Zoho integrated passkeys achieving logins up to 6x faster and doubling passkey sign-ins in just 4 months. The move reduced support costs and boosted security. [View Details](https://android-developers.googleblog.com/2025/05/zoho-achieves-faster-logins-passkey-credential-manager-integration.html "Read detailed case study about Zoho passkey implementation") ![Aflac logo](https://state-of-passkeys.io/_next/image?url=%2Ficons%2Faflac.png&w=128&q=70) 500k+ enrolled users Aflac First major U.S. insurer to adopt passkeys; 500k+ customers enrolled, 32% fewer password recovery requests, and 30k fewer monthly ID-related calls. [View Details](https://fidoalliance.org/celebrating-world-passkey-day-2025-showcase-of-real-world-passkey-deployments/ "Read detailed case study about Aflac passkey implementation")