--- source_url: "https://siftly.ai/features/ai-brand-monitoring" title: "AI Brand Monitoring Software — Track Every AI Mention | Siftly" mirrored_at: 2026-08-31T01:31:46.892Z host: siftly.ai cited_in_42a: true mirror_canonical: "https://index.42a.ai/siftly.ai/features/ai-brand-monitoring" --- > **Original source:** https://siftly.ai/features/ai-brand-monitoring What we track ## Every AI response, parsed across six dimensions AI brand monitoring is the practice of tracking how AI assistants — such as ChatGPT, Claude, Perplexity, and Google AI Overviews — mention, cite, rank, and describe your brand, then acting to improve that visibility. Siftly breaks down each answer so you can move from are we mentioned to are we mentioned correctly, prominently, and ahead of competitors. Dimension What it measures What it tells you Mention rate % of responses that include your brand for a prompt Whether you’re in the consideration set at all Mention position 1st, 2nd, or 3rd+ in the response First-position mentions get disproportionate click-through Sentiment Positive, neutral, or negative framing Whether AI talks about you favourably or as an afterthought Hallucination flag Whether the description matches your real product When AI is misinforming buyers about your features or pricing Competitor co-occurrence Which brands appear alongside you Your real competitive set, as AI sees it Source citation Which of your URLs AI cites Which pages actually drive your AI visibility Why it matters ## Your buyers are asking AI, not Google Product research and purchase decisions are moving from the search bar to AI assistants. When someone asks ChatGPT or Perplexity for the best option in your category, the brands named in that answer win the consideration — and the ones left out never get a chance. AI brand monitoring is how you see what those assistants say about you. Siftly tracks your brand mentions across every major engine, scores sentiment, benchmarks you against competitors, and shows the sources AI relies on — so you can measure and improve how AI represents your brand. Want the method rather than the product? Read [how to track brand mentions in AI search](https://siftly.ai/blog/how-to-track-brand-mentions-in-ai-search). What you can monitor ## Everything AI brand monitoring should cover Mentions, sentiment, share of voice, and citations — across ChatGPT, Perplexity, Gemini, and AI Overviews. ✓ ### Brand mention tracking See every time your brand is mentioned across AI answers, and how your mention rate trends over time. ✓ ### Automated reports & trends Schedule visibility trend reports and dashboards that track brand mentions across every AI assistant. ✓ ### Real-time alerts Get notified when monitored AI visibility drops, an accuracy issue appears, or a tracked competitor surges. ✓ ### Hallucination detection Flag AI responses where the description of your product, pricing, or capabilities doesn't match reality. ✓ ### Perplexity brand monitoring Track mentions, ranking and cited sources in Perplexity. [Learn more →](https://siftly.ai/blog/monitoring-perplexity-mentions) ✓ ### ChatGPT brand monitoring See how ChatGPT names, ranks and describes you. [Learn more →](https://siftly.ai/features/chatgpt-visibility) ✓ ### Gemini & AI Overviews Extend monitoring to Google's answer layer. [Learn more →](https://siftly.ai/blog/how-to-track-brand-mentions-in-ai-search#google-ai-overviews) ✓ ### Citation & source tracking See which URLs AI cites for your brand. [Learn more →](https://siftly.ai/features/ai-citation-tracking) ✓ ### Share of voice vs. competitors Measure your slice of every AI answer. [Learn more →](https://siftly.ai/features/share-of-voice) Sampling rigor ## Why one AI check isn’t enough If your brand appears in 4 of 10 runs for the same prompt, your real mention rate is 40%. A single-shot checker reports 0% or 100% depending on the run it happened to capture, and both are wrong. Engine-by-engine variance differs — see [how sampling works for ChatGPT specifically](https://siftly.ai/features/chatgpt-visibility#sampling). ### Sample Variance Siftly samples each prompt multiple times to show how much your visibility swings run-to-run for the same buyer question. ### Platform Variance Siftly compares those sampled results across ChatGPT, Claude, Perplexity, and Google AI Overviews so you can see how differently each engine treats your brand. ### Multi Sampling Multi-sampling is what turns noisy AI snapshots into a real trend line. It also produces the two consistency metrics single-shot tools cannot produce. How it works ## How Siftly monitors your brand Siftly turns customer prompts into daily, sampled answer data, then shows where your brand is visible, missing, or described incorrectly. 01 ### Define your prompts Create 5–50 prompts that mirror what your customers actually ask AI. Siftly also suggests prompts based on your industry. 02 ### Query every engine daily Your prompts run across all four engines on a schedule (daily by default). Each response is captured, parsed, and stored. 03 ### Sample to control variance Because LLM answers vary between runs, Siftly samples each prompt multiple times a day — giving you a true mention rate, not one noisy snapshot. 04 ### Analyze automatically Each response is scored across the six dimensions — mention, position, sentiment, hallucination, competitors, and citations. 05 ### See it in your dashboard View trends, competitive positioning, and platform-by-platform breakdowns by prompt, topic, and engine. 06 ### Act on the gaps Siftly shows why certain brands get mentioned more, and helps you close the gap with GEO content. What makes Siftly different ## Monitoring isn’t enough. Siftly runs the full loop. Most tools tell you that you were mentioned, then stop. Siftly goes from insight to action to measurable revenue. ### Know where you stand Track visibility across all four engines daily, see which competitors AI picks instead of you, and see which sources AI pulls from to build its answer. ### Close the gap AI-citable content you publish to your CMS in one click, social comments that get you mentioned in cited threads, and Citation Outreach — Siftly finds the high-authority third-party pages AI trusts, identifies the author, and earns you a mention. ### Follow it to revenue Most tools stop at “mentioned.” Siftly tracks when AI crawls your pages, when you’re mentioned, and when real people click through — Crawled → Mentioned → Clicked. Most tools stop at “mentioned.” Siftly follows it to the click — and the revenue. Alerts ## Real-time alerts, wherever you work Configure thresholds per platform, topic, and competitor. Alerts go to Slack, email, or any webhook. Alert Triggers when Mention rate drop Your mention rate for a key topic falls below your threshold Competitor surge A tracked competitor’s mention rate jumps week-over-week Hallucination detected An AI response describes your product incorrectly Sentiment shift Average sentiment turns neutral-negative on any platform New / lost citation An engine starts — or stops — citing one of your URLs Proof ## From invisible to recommended This isn’t theory — most teams see a 3× improvement in AI visibility within 30 days. “Before Siftly, we had almost no visibility into how AI platforms were discovering and recommending us. Several of our best-performing pages are content Siftly created.” Rohan Madappa PMM, Inkle · USA ![Inkle](https://siftly.ai/_next/image?url=%2Fimages%2Flanding%2Fcustomer-logos%2Finkle.png&w=96&q=75) 5× Perplexity visibility · 2× Google organic “Siftly made AI search visibility measurable. They identified our content gaps, helped us close them, and we started getting leads who found us through ChatGPT.” ND Kalu Owner, Tidal Loans · USA ![Tidal Loans](https://siftly.ai/_next/image?url=%2Fimages%2Flogos%2Ftidal-loans.webp&w=640&q=75) 3.5× ChatGPT · 9× Google AI Overview visibility “Within a month we went from not showing up at all to ranking #9, with gains across Google AI Overviews, Perplexity, and ChatGPT.” Manuel GTM, Domu · USA ![Domu](https://siftly.ai/_next/image?url=%2Fimages%2Flanding%2Fcustomer-logos%2Fdomu.png&w=256&q=75) From invisible to #9 in AI search The models ## Which AI engines Siftly tracks Siftly tracks your brand across the four major AI engines, every day. Segment results by model, location, and topic. ![](https://siftly.ai/images/icons/ai/colored_gpt.svg) ### ChatGPT GPT-4o, GPT-5, o1, and ChatGPT Search — mentions and linked citations tracked separately. ![](https://siftly.ai/images/icons/ai/colored_google.svg) ### Google AIO The AI answer layer above Google search, powered by Gemini — whether you show up for AI-answered queries. ![](https://siftly.ai/images/icons/ai/colored_perplexity.svg) ### Perplexity A citation-heavy answer engine — reveals which of your pages get cited, and how often. ![](https://siftly.ai/images/icons/ai/colored_claude.svg) ### Claude Detailed, comparative answers, where mention positioning matters most. ## FAQ