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title: SIDES — Creative Agency
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> **Original source:** https://sides.studio/?utm_source=openai

CREATIVE AGENCY  ·  EST. 2024  ·  MENA / UK / EUROPE

## We build brands  
people want to  
_belong_ to

We turn brands into belief systems — connecting culture, emotion and language to create meaning, not just visibility. Seven disciplines, one team: strategy, creative, campaigns, production, media, influence and experiences.

Scroll ↓

StrategyCreativeCampaignsProductionMediaInfluenceExperiences StrategyCreativeCampaignsProductionMediaInfluenceExperiences

THE IDEA

## Every brand has  
_multiple sides._  
We bring them together.

01 — SELECTED WORK

## Recent  
Projects

Selected work across storytelling, film, live experiences and creative leadership — projects built to turn brands into belief systems.

02 — WHAT WE DO

## Capabilities

Seven disciplines, one team — from the first strategic insight to the moment your audience shows up. Strategy through to delivery, under one roof.

01

#### Strategy

Building the foundation for brands that matter.

-   Brand Philosophy
-   Brand Purpose
-   Positioning
-   Brand Narrative
-   Communication Strategy
-   Campaign Strategy
-   Audience Research

02

#### Creative

Turning strategy into ideas people remember.

-   Creative Direction
-   Creative Concepts
-   Campaign Development
-   Brand Storytelling
-   Art Direction
-   AI Creative Consulting

03

#### Campaigns

Creating work that gets seen, shared and remembered.

-   Brand Campaigns
-   Product Launches
-   Integrated Campaigns
-   Social Campaigns
-   Campaign Management

04

#### Production

Producing content at the speed of culture.

-   Commercial Films
-   Brand Films
-   Photography
-   Fashion Production
-   Social Content
-   Motion Design

05

#### Media

Making brands heard.

-   Brand Podcasts
-   YouTube Strategy
-   Founder Media
-   Editorial Strategy
-   Newsletters
-   Branded Media

06

#### Influence

Connecting brands with the right people.

-   Influencer Marketing
-   Creator Partnerships
-   Ambassador Programs
-   Community Collaborations

07

#### Experiences

Creating moments people want to be part of.

-   Brand Launches
-   Private Events
-   Community Experiences
-   Pop-Ups
-   Luxury Activations
-   Collaborations

03 — THE STUDIO

## Small team.  
Both sides covered.

A small, senior team built for brands that want sharp thinking and beautiful making — without the bloat of a holding company. Founded 2024, working across MENA, the UK and Europe.

2024

Founded

0

People trained

150K+

Content views

0

Corporate sessions

Operating across

MENAUKEurope

Sectors we work across

Real EstateArchitectureTechFashionEducationCulture

04 — FOUNDER

![Isaac Dalonin — Founder and Creative Director](https://sides.studio/images/founder.jpg)

## Isaac Dalonin

Founder & Creative Director

Designing myths for the modern mind.

We treat every campaign as a cultural ritual — a pattern that repeats until it becomes truth. Our process connects anthropology, psychology and aesthetics to design systems of meaning that last.

Because people don't follow brands — they follow stories that explain who they are. For over five years, Isaac has led creative direction, narrative systems and cultural research for brands across real estate, architecture, tech, fashion and education.

05 — START SOMETHING

## Let's play.