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source_url: "https://shopfront.app/marketplace-comparison/"
title: "Marketplace Comparison Calculator | Shopfront"
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> **Original source:** https://shopfront.app/marketplace-comparison/

[Home](https://shopfront.app/)[Tools](https://shopfront.app/tools/)Marketplace comparison

Currency

Revenue

Sale price

$

Item cost

$

Shipping

Charged to buyer

$

Your cost

$

Ranked by net profit

Fees checked May 2026

## Marketplaces at a glance

Beyond fees — features, reach and seller-experience differences across the nine marketplaces Shopfront supports.

Marketplace

Regions

Seller fees

Photos

Best for

API

Cross-list

Social

[Depop](https://shopfront.app/depop)

Gen-Z-focused social marketplace.

US, UK, AU, EU

0% US/UK · 10% AU/EU + processing

8 photos + 1 video

Vintage, Y2K, streetwear

[eBay](https://shopfront.app/ebay)

Strongest infrastructure and public APIs.

Global

Category-based FVF (~10–15%)

24 photos

Everything

[Grailed](https://shopfront.app/grailed)

Heroine (women's) merged into the main app in 2024.

US, UK, CA, AU, EU

Flat 9% + Stripe processing

~25 photos

Designer, archive, men's + women's

[Shopify](https://shopfront.app/shopify)

Best for owning your audience and storefront.

Global

Subscription + payment processing

Unlimited

Independent brands, DTC

[Facebook Marketplace](https://shopfront.app/facebook)

Listings dispatched via the Shopfront Chrome extension — no public API.

US, CA, AU, UK, DE, FR, IT, ES

0% local pickup · 5% shipped (min $0.40)

Up to 10 photos

Local goods, furniture, fashion, homewares

[Poshmark](https://shopfront.app/poshmark)

Exited AU, UK and India in Nov 2023. Sharing and parties drive sales.

US, CA

$2.95 below $15 · flat 20% above

16 photos

Fashion, beauty, home

[Mercari Mercari](https://shopfront.app/mercari)

Mercari Japan is a separate platform; this row covers Mercari US.

US only

Flat 10% seller fee (no processing fee since Jan 2025)

~12 photos

General resale

[Etsy](https://shopfront.app/etsy)

Strong Google SEO presence. Offsite Ads 12–15% above $10K threshold.

Global

6.5% transaction + $0.20 listing + processing

20 photos

Handmade, vintage 20+ yrs, craft supplies

[Vinted](https://shopfront.app/vinted)

Strict anti-automation stance — cross-listing tools are restricted.

EU, UK, US

0% seller fee (buyer pays Buyer Protection)

20 photos

Secondhand fashion

Strong / yes Limited / partial No / unavailable

Quick tips

-   The cheapest platform per item depends on price tier — Vinted's 0% wins on small EU sales; Poshmark's flat $2.95 wins under $15 USD; eBay or Depop tend to win at higher price points.
-   Free-shipping listings let some platforms (eBay, Etsy, Mercari) charge fees on $0 of shipping — sometimes a margin lift on small-ticket items.
-   Grailed transacts in USD globally, so non-USD comparisons are approximate. Use the dedicated Grailed calculator for currency precision.
-   Currency support varies a lot. Poshmark and Mercari are USD/CAD or USD only. Vinted operates in 16 markets but this comparison covers EUR/GBP/USD. AU sellers see fewer cards.
-   Boost/promoted ads, store subscriptions, Vinted Pro and Offsite Ads aren't included in this comparison — toggle them in the dedicated calculators if relevant.