---
source_url: "https://seller-us.tiktok.com/university/essay?knowledge_id=2672080010676023&lang=en"
title: "TikTok Shop Creator Community: ALL IN FOR BFCM!"
mirrored_at: 2026-08-22T03:02:44.348Z
host: seller-us.tiktok.com
cited_in_42a: true
mirror_canonical: "https://index.42a.ai/seller-us.tiktok.com/university/essay__q__knowledge_id_2672080010676023__lang_en"
---

> **Original source:** https://seller-us.tiktok.com/university/essay?knowledge_id=2672080010676023&lang=en

![image.png](https://p16-oec-university-ttp-sign.tiktokcdn-us.com/tos-useast5-i-fsvlofm1vi-tx/53b9c7e19c4e40cdb1e0335d36ee8fc4~tplv-fsvlofm1vi-image.png?lk3s=5d1a069b&x-expires=2076514023&x-signature=wmWUWkW6upSZwYKn1Rl3mV8n7U4%3D)

_**Your region. Your community. Your moment.**_ 🚀

* * *

### 🛍️ What It Is

Get ready for the TikTok Shop **Creator Community’s biggest challenge of the year** — where creators across the U.S. rally with their regions to post shoppable videos, go LIVE, and earn rewards during the **#TikTokShopBlackFriday & #TikTokShopCyberMonday** season.

You won’t be competing against the entire platform — just within the **Creator Community** — so your odds of winning (and earning rewards) are higher than ever. From surprise **Pop-Up Prize Boxes** 🎁 to $2K creator prizes 💰 and a **Community Brand Trip** ✈️, there’s so much on the line this season.

**👉 Not in Creator Community yet?** [**Join Creator Connect**](https://discord.gg/63c6RTuSzd "https://discord.gg/63c6RTuSzd") **to get access to the Challenge!**🎥 [**Watch: How to Go ALL IN for BFCM**](https://drive.google.com/file/d/1AIU8ECM1jT_5hDp2SQunAZqh9FI3aRnI/view?usp=drive_link "https://drive.google.com/file/d/1AIU8ECM1jT_5hDp2SQunAZqh9FI3aRnI/view?usp=drive_link")**:** Learn the ins and outs of the challenge straight from our Creator Leads 🫶 — from claiming samples to joining your region and boosting your team’s points.

* * *

## 🎯 Challenge Roadmap

### **STEP 1: Select Your Samples (Now – Oct 31)**

Sample selection is rolling out in waves based on creator badge color, starting Oct 18.

When you’re eligible, you can select up to five (5) samples from participating brands to feature in your TikTok Shop content **and register for the official Black Friday & Cyber Monday campaign in** [Creator Center](https://m.tiktok.shop/s/AJ8I3CtcQwpY "https://m.tiktok.shop/s/AJ8I3CtcQwpY") **> Campaigns** to ensure your content qualifies.

By completing Step 1, you’re officially stepping into the **Creator Community BFCM Challenge** — launching Nov 1.

Selections close Oct 31, so claim yours early while supplies last!

👉 Keep an eye on your **email and Creator Center notifications** to see when your selection window opens.

* * *

### **STEP 2: Join Your Regional Team (Opens week of Oct 20)**

Five regional “houses” will represent creators from across the U.S.:

**Region**

**Hashtag**

**Team Captain(s)**

**West**

#TTSWest  

[Lolita](https://www.tiktok.com/@watchlolita "https://www.tiktok.com/@watchlolita")

**Midwest**

#TTSMidwest  

[Janelle](https://www.tiktok.com/@janelletriesit "https://www.tiktok.com/@janelletriesit")

**Northeast**

#TTSNortheast  

[Toya](https://www.tiktok.com/@onyawishlist "https://www.tiktok.com/@onyawishlist") & [Nay](https://www.tiktok.com/@itsanaythingart "https://www.tiktok.com/@itsanaythingart")

**Southwest**

#TTSSouthwest  

[Tearra](https://www.tiktok.com/@realrichgirltea "https://www.tiktok.com/@realrichgirltea")

**Southeast**

#TTSSoutheast  

[Kat](https://www.tiktok.com/@mamakat_4 "https://www.tiktok.com/@mamakat_4")

💬 **Regional channels are officially open in Discord! (Creator Connect, Top Tier & TasteMakers)** Join your team, say hey, and head to **#pick-your-notifs** to turn on notifications for your region — that way, you’ll get updates on bonus activities, leaderboards, and announcements throughout the challenge.

**👉 Not in one of these communities yet?** [**Join Creator Connect**](https://discord.gg/63c6RTuSzd "https://discord.gg/63c6RTuSzd") **to get access to the Challenge!**![img\_v3\_02ra\_01482855-581f-4e85-a42d-2736882ea3dh.png](https://p16-oec-university-ttp-sign.tiktokcdn-us.com/tos-useast5-i-fsvlofm1vi-tx/c49edde764a44db7ba69469ac0aa2150~tplv-fsvlofm1vi-image.png?lk3s=5d1a069b&x-expires=2076442234&x-signature=lRuQ6Z2mifnqbJkiUPtrtfaqqEc%3D)💬 **TasteMakers:** You’ll utilize your existing **city channels** throughout the challenge to rally your local community and compete for city-level bragging rights.

* * *

### **STEP 3: Create & Compete (Nov 1 – Dec 1)**

Once the challenge begins, every shoppable **video, LIVE, and GMV dollar** helps your region climb the leaderboard.

Use these hashtags so your activity counts:

-   **#TikTokShopBlackFriday** or **#TikTokShopCyberMonday**
-   Your **regional hashtag** (e.g., #TTSWest, #TTSSoutheast)
-   **TasteMakers only:** Add your **#CityHashtag** (e.g., #TasteMakersMiami)

You’ll earn **points for your region** and compete for **individual, regional, and brand prizes.**The point system is as follows:

**Nov 1 – 26**

**Nov 27 – Dec 1**

(Double points during BFCM week)

**1 Shoppable Video**

+1

+2

**1 Shoppable LIVE**

+2

+4

**Every $100 in average GMV**

+5

+10

**Team with most Discord messages sent**_(Awarded daily)_

+5

+10

**Most Improved Region** _(Awarded halfway through)_

+10

+20

**Regional Team Bingo**\*See Bingo overview [**here**](https://bytedance.larkoffice.com/wiki/X4RGwsKgUiP1kskkMQfcX3qlnPb "https://bytedance.larkoffice.com/wiki/X4RGwsKgUiP1kskkMQfcX3qlnPb")

1st - 50 pts

2nd - 40 pts

3rd - 30 pts

4th - 20 pts

5th - 10 pts

### _\*Note: Scores are calculated by averages per creator, to maintain fairness across regions of different sizes_

### 📌 BONUS: **Product Cheat Sheet: Know Your Samples**

Get to know the brands and products you’ve selected for your content!

Use this guide to find key talking points, brand insights, and creative inspiration for your videos and LIVEs.

👉 [**View the BFCM Product Cheat Sheet**](https://bytedance.us.larkoffice.com/sheets/ALRjsps3XhIITjtiLEXuCVWLsWd "https://bytedance.us.larkoffice.com/sheets/ALRjsps3XhIITjtiLEXuCVWLsWd")_(Includes brand descriptions, product names, and creator playbooks or briefs where available.)_

* * *

### **STEP 4: Celebrate the Wins (Dec 2–10)**

Winners will be announced in early December — with recognition and prizes for top creators and teams. 🥳

* * *

### **PRIZES!**

**Category**

**Winners**

**Prize Details**

**Pop-Up Rewards**_**(During**_ _**Challenge)**_

Participants who discover and submit Pop-Up Prize Boxes  

Find hidden **Pop-Up Prize Boxes** in BFCM educational content — each box = one entry to win surprise swag, gift cards & cash prizes.  
![img\_v3\_02rc\_be460b94-95d6-465e-b0e5-c923a95c470h.jpg](https://p16-oec-university-ttp-sign.tiktokcdn-us.com/tos-useast5-i-fsvlofm1vi-tx/8bea9eacca2744e89b7a49a6f08f0f60~tplv-fsvlofm1vi-image.jpg?lk3s=5d1a069b&x-expires=2076697238&x-signature=nnDbVamV4Mk1d6JspIsSran28lo%3D)Submit screenshots [here](https://bytedance.us.larkoffice.com/share/base/form/shruso6ggmIDzF5w0gtuzNfomvf "https://bytedance.us.larkoffice.com/share/base/form/shruso6ggmIDzF5w0gtuzNfomvf")!  

**Regional Team Winners**

1 Winning Region  

Exclusive **Free Sample Giveaway** with **10 featured brands**

**City Team Winners** **(TasteMakers only)**

1 Winning City  

**Sponsored Brand Dinner** in the winning city + potential invite to the **TasteMakers Birthday Party** in December  

🌟 **Top 3 Individual Point Earners**

Top 3 creators overall  

**Prize valued at $2,000 each**

💰 **Top 5 GMV Earners**

Top 5 creators by GMV  

Spot on the **first-ever TikTok Shop Community Brand Trip**_(includes airfare + accommodations)_

* * *

🗓️ Key Dates

-   **Oct 18** → Sample selection opens (rolling waves by Creator badge color)
-   **Week of Oct 20** → Regional teams open
-   **Nov 1 – Dec 1** → Challenge live
-   **Nov 26 – Dec 1** → Double points week

* * *

### 🔔 Stay Connected

Keep an eye on your **email, Creator Center, and Discord** for updates.

* * *

We’re hosting live sessions to walk you through the ALL IN FOR BFCM Challenge — including how to maximize your content, earn points, and make the most of your samples.

Come connect with TikTok Shop staff and your community leads, get answers in real time, and pick up insider tips to help your region climb the leaderboard.

**📅 Upcoming Webinars:**

-   Sat 10/25 @ 1PM PST / 4PM EST: [Sign up](https://allinforbfcm1.splashthat.com/ "https://allinforbfcm1.splashthat.com/")
-   Sat 10/25 @ 4PM PST / 7PM EST: [Sign up](https://allinforbfcm2.splashthat.com/ "https://allinforbfcm2.splashthat.com")
-   Sun 10/26 @ 1PM PST / 4PM EST: [Sign up](https://allinforbfcm3.splashthat.com/ "https://allinforbfcm3.splashthat.com")
-   Sun 10/26 @ 4PM PST / 7PM EST: [Sign up](https://allinforbfcm4.splashthat.com/ "https://allinforbfcm4.splashthat.com")
-   Mon 10/27 @ 4PM PST / 7PM EST: [Sign up](https://allinforbfcm5.splashthat.com/ "https://allinforbfcm5.splashthat.com")

💬 **Have questions?** Submit them ahead of time [here](https://bytedance.us.larkoffice.com/share/base/form/shrus81BJWGPOkwNO9D0BhGcCif?from=navigation "https://bytedance.us.larkoffice.com/share/base/form/shrus81BJWGPOkwNO9D0BhGcCif?from=navigation").

* * *

## 🌟 Featured Brand Partners

_Big thank you to our participating sponsors & sample partners!_![image.png](https://p16-oec-university-ttp-sign.tiktokcdn-us.com/tos-useast5-i-fsvlofm1vi-tx/5ffb6d0e07af4fd083bf953bd12671fb~tplv-fsvlofm1vi-image.png?lk3s=5d1a069b&x-expires=2075774177&x-signature=pUbhpZzLhA9jxW3X6k0uOHMcl4E%3D)[TRTL Travel](https://www.tiktok.com/@trtltravel_us "https://www.tiktok.com/@trtltravel_us") | [Moira Cosmetics](https://www.tiktok.com/@moiracosmetics?lang=en "https://www.tiktok.com/@moiracosmetics?lang=en") | [Bloom Nutrition](https://www.tiktok.com/@bloomnu?lang=en "https://www.tiktok.com/@bloomnu?lang=en") | [Wonderskin](https://www.tiktok.com/@wonderskin?lang=en "https://www.tiktok.com/@wonderskin?lang=en") | [Torriden US](https://www.tiktok.com/@torriden.officialshop "https://www.tiktok.com/@torriden.officialshop") | [SNAP Supplements](https://www.tiktok.com/@snap_supplements?lang=en "https://www.tiktok.com/@snap_supplements?lang=en") | [Sweet Mayhem](https://www.tiktok.com/@shopsweetmayhem "https://www.tiktok.com/@shopsweetmayhem") | [Stila Cosmetics](https://www.tiktok.com/@stilacosmetics?lang=en "https://www.tiktok.com/@stilacosmetics?lang=en") | [Neutrogena](https://www.tiktok.com/@neutrogena_us?lang=en "https://www.tiktok.com/@neutrogena_us?lang=en") | [SKINN Cosmetics](https://www.tiktok.com/@skinncosmetics "https://www.tiktok.com/@skinncosmetics") | [Beekman 1802](https://www.tiktok.com/@beekman1802?lang=en "https://www.tiktok.com/@beekman1802?lang=en") | [Buttah Skin](https://www.tiktok.com/@buttahskin "https://www.tiktok.com/@buttahskin") | [CLEARSTEM](https://www.tiktok.com/@clearstemskincare?lang=en "https://www.tiktok.com/@clearstemskincare?lang=en") | [Glossed By Nae](https://www.tiktok.com/@glossedbynaeofficial "https://www.tiktok.com/@glossedbynaeofficial") | [Boomba](https://www.tiktok.com/@getboomba_us "https://www.tiktok.com/@getboomba_us") | [Padiano's Kitchen](https://www.tiktok.com/@padianoskitchen "https://www.tiktok.com/@padianoskitchen") | [Underoutfit](https://www.tiktok.com/@underoutfit?lang=en "https://www.tiktok.com/@underoutfit?lang=en") | [Leonisa](https://www.tiktok.com/@leonisausa?lang=en "https://www.tiktok.com/@leonisausa?lang=en") | [Fashion Nova](https://www.tiktok.com/@fashionnova?lang=en "https://www.tiktok.com/@fashionnova?lang=en") | [Airthreds](https://www.tiktok.com/@airthreds "https://www.tiktok.com/@airthreds") | [JoeCo Living](https://www.tiktok.com/@hellojoeco "https://www.tiktok.com/@hellojoeco") | [New Chapter](https://www.tiktok.com/@newchapterinc "https://www.tiktok.com/@newchapterinc") | [Lia Organics](https://www.tiktok.com/@liaorganics "https://www.tiktok.com/@liaorganics") | [Zolae Beauty](https://www.tiktok.com/@zolaebeauty "https://www.tiktok.com/@zolaebeauty") | [Shark Home](https://www.tiktok.com/@sharkhome?lang=en "https://www.tiktok.com/@sharkhome?lang=en") | [Ninja Kitchen](https://www.tiktok.com/@ninjakitchen?lang=en "https://www.tiktok.com/@ninjakitchen?lang=en") | [Danessa Myricks Beauty](https://www.tiktok.com/@danessamyricksbeauty?lang=en "https://www.tiktok.com/@danessamyricksbeauty?lang=en") | [SelfHab](https://www.tiktok.com/@selfhab "https://www.tiktok.com/@selfhab")

* * *

## FAQ

### 🏁 Challenge Overview

**What is the Creator Community ALL IN FOR BFCM Challenge and how does it work?** The Creator Community Black Friday Cyber Monday (BFCM) Challenge is a regional initiative across TikTok Shop’s Creator Connect, Top Tier, and TasteMakers communities.

Creators team up by region (and city for TasteMakers) to post shoppable videos, go LIVE, and compete for prizes, visibility, and bragging rights.

* * *

**What communities can participate?**The challenge is open exclusively to members of **Creator Connect, Top Tier, and TasteMakers.** If you’re not part of one yet, join **Creator Connect** to get access and participate. 👉 Join [here](https://discord.gg/XCF9YETFBS "https://discord.gg/XCF9YETFBS").

* * *

**What if I’m in more than one community (e.g., Top Tier + TasteMakers)?**You can stay active in both! Points are calculated across all communities, so your efforts count no matter where you participate.

* * *

**When is the challenge?**The challenge runs from **November 1 – December 1.**

* * *

### 🚀 Getting Started

**How do I participate?** 1️⃣ You must be a member of one of our Creator Communities (Creator Connect, Top Tier, or TasteMakers). If you are not yet a member, join Creator Connect [here](https://discord.gg/XCF9YETFBS "https://discord.gg/XCF9YETFBS")**.** 2️⃣ Register for the **TikTok Shop Black Friday & Cyber Monday** campaign in **Creator Center > Campaigns**.

3️⃣ Join your **regional team** in Discord by heading to **#pick-your-notifs**, selecting your region, and turning on notifications for updates.

4️⃣ Post shoppable videos or LIVEs using the required hashtags (below) to earn points and prizes!

You can also refer to the graphics below for a visual overview:

![image](https://p16-oec-university-ttp-sign.tiktokcdn-us.com/tos-useast5-i-fsvlofm1vi-tx/e7a309287b97458f8e3e0224100487f7~tplv-fsvlofm1vi-image.png?lk3s=5d1a069b&x-expires=2077121156&x-signature=dRaJYmK51QyL9Xncf0YDaT024jo%3D)

![2.png](https://p16-oec-university-ttp-sign.tiktokcdn-us.com/tos-useast5-i-fsvlofm1vi-tx/3f7f5b7f708c437da92bbc9a046d44a4~tplv-fsvlofm1vi-image.png?lk3s=5d1a069b&x-expires=2077917261&x-signature=sleETeIMYM5XcSTzxvjGO78sZTc%3D)

![image](https://p16-oec-university-ttp-sign.tiktokcdn-us.com/tos-useast5-i-fsvlofm1vi-tx/aa07d9dd836043e9b79d8de0502724f1~tplv-fsvlofm1vi-image.png?lk3s=5d1a069b&x-expires=2077121156&x-signature=f7AKXXsm4nA9rsBiR47byidZAKo%3D)

* * *

**What hashtags do I use?** All creators must include:

-   **#TikTokShopBlackFriday** and/or **#TikTokShopCyberMonday**

Regional Challenge Hashtags:

-   West → #TTSWest
-   Midwest → #TTSMidwest
-   Northeast → #TTSNortheast
-   Southwest → #TTSSouthwest
-   Southeast → #TTSSoutheast

City Challenge (TasteMakers only):

#TasteMakersAtlanta | #TasteMakersMiami | #TasteMakersLosAngeles | #TasteMakersChicago | #TasteMakersAustin | #TasteMakersPhoenix | #TasteMakersNewYork | #TasteMakersPhiladelphia | #TasteMakersNashville | #TasteMakersDetroit | #TasteMakersSanDiego | #TasteMakersCharlotte | #TasteMakersSeattle | #TasteMakersDMV | #TasteMakersOrlando

**Example Stack:**#TikTokShopBlackFriday #TTSWest #TasteMakersLosAngeles

* * *

**I forgot to use a hashtag or misspelled it.**That’s okay — but note that the content won’t qualify for regional, city, or individual awards.

* * *

**Where do I add hashtags for LIVEs?**Add them in your live stream title or description before going live.

* * *

**How long does my LIVE need to be in order to count?**The minimum length for lives to be counted is **1 hour**, but we highly recommend going live for **at least 2 hours** for maximum impact.

* * *

**I’m a TasteMaker and my city doesn’t have a hashtag. What should I do?**Use the closest city hashtag from the list above.

* * *

**How do I know which region I belong to?**Refer to the **regional map** provided to find your region.

![image](https://p16-oec-university-ttp-sign.tiktokcdn-us.com/tos-useast5-i-fsvlofm1vi-tx/ccc0b3be25e14a028924793d32069f01~tplv-fsvlofm1vi-image.png?lk3s=5d1a069b&x-expires=2077121155&x-signature=7%2BwzxcVcf1zOEqZb%2BMgimkfEI2E%3D)

* * *

### 💬 Discord Access & Support

**How do I access the Discord server?**Join **Creator Connect** — this unlocks access to the community and your regional channels. 👉 Join [here](https://discord.gg/XCF9YETFBS "https://discord.gg/XCF9YETFBS").

* * *

**I opted into the wrong region. What do I do?**Double-click the incorrect region in **#pick-your-notifs** to opt out, then select the correct one.

* * *

### 🎁 Samples & Products

**What products qualify for the campaign?**All TikTok Shop products qualify as long as the required hashtags are used.

Additionally, a limited number of **free samples** from partner brands will be distributed to community members on a rolling basis.

* * *

**How do I apply for free samples?**If eligible, you’ll receive an email and Creator Center inbox message with a link to the product selection page between **Oct 18–31.**

* * *

**How many samples can I select?**You may select up to **five (5)** samples.

* * *

**Why can’t I apply for samples from certain brands?**Sample invitations are distributed on a rolling basis by badge color to ensure as many creators as possible receive access.

* * *

**How do I know my badge color?**You can find it in **Creator Center**, under your name.

* * *

**Where can I learn more about the products and brands?**Check out the **BFCM Product Cheat Sheet**, which includes brand descriptions, product highlights, and creative tips.

👉 [View here](https://bytedance.us.larkoffice.com/sheets/ALRjsps3XhIITjtiLEXuCVWLsWd "https://bytedance.us.larkoffice.com/sheets/ALRjsps3XhIITjtiLEXuCVWLsWd")

* * *

**Which brands are participating?**We’ve partnered with a wide range of TikTok Shop brands, including:

[TRTL Travel](https://www.tiktok.com/@trtltravel_us "https://www.tiktok.com/@trtltravel_us"), [Moira Cosmetics](https://www.tiktok.com/@moiracosmetics?lang=en "https://www.tiktok.com/@moiracosmetics?lang=en"), [Bloom Nutrition](https://www.tiktok.com/@bloomnu?lang=en "https://www.tiktok.com/@bloomnu?lang=en"), [Wonderskin](https://www.tiktok.com/@wonderskin?lang=en "https://www.tiktok.com/@wonderskin?lang=en"), [Torriden US](https://www.tiktok.com/@torriden.officialshop "https://www.tiktok.com/@torriden.officialshop"), [SNAP Supplements](https://www.tiktok.com/@snap_supplements?lang=en "https://www.tiktok.com/@snap_supplements?lang=en"), [Sweet Mayhem](https://www.tiktok.com/@shopsweetmayhem "https://www.tiktok.com/@shopsweetmayhem"), [Stila Cosmetics](https://www.tiktok.com/@stilacosmetics?lang=en "https://www.tiktok.com/@stilacosmetics?lang=en"), [Neutrogena](https://www.tiktok.com/@neutrogena_us?lang=en "https://www.tiktok.com/@neutrogena_us?lang=en"), [SKINN Cosmetics](https://www.tiktok.com/@skinncosmetics "https://www.tiktok.com/@skinncosmetics"), [Beekman 1802](https://www.tiktok.com/@beekman1802?lang=en "https://www.tiktok.com/@beekman1802?lang=en"), [Buttah Skin](https://www.tiktok.com/@buttahskin "https://www.tiktok.com/@buttahskin"), [CLEARSTEM](https://www.tiktok.com/@clearstemskincare?lang=en "https://www.tiktok.com/@clearstemskincare?lang=en"), [Glossed By Nae](https://www.tiktok.com/@glossedbynaeofficial "https://www.tiktok.com/@glossedbynaeofficial"), [Boomba](https://www.tiktok.com/@getboomba_us "https://www.tiktok.com/@getboomba_us"), [Padiano's Kitchen](https://www.tiktok.com/@padianoskitchen "https://www.tiktok.com/@padianoskitchen"), [Underoutfit](https://www.tiktok.com/@underoutfit?lang=en "https://www.tiktok.com/@underoutfit?lang=en"), [Leonisa](https://www.tiktok.com/@leonisausa?lang=en "https://www.tiktok.com/@leonisausa?lang=en"), [Fashion Nova](https://www.tiktok.com/@fashionnova?lang=en "https://www.tiktok.com/@fashionnova?lang=en"), [Airthreds](https://www.tiktok.com/@airthreds "https://www.tiktok.com/@airthreds"), [JoeCo Living](https://www.tiktok.com/@hellojoeco "https://www.tiktok.com/@hellojoeco"), [New Chapter](https://www.tiktok.com/@newchapterinc "https://www.tiktok.com/@newchapterinc"), [Lia Organics](https://www.tiktok.com/@liaorganics "https://www.tiktok.com/@liaorganics"), [Zolae Beauty](https://www.tiktok.com/@zolaebeauty "https://www.tiktok.com/@zolaebeauty"), [Shark Home](https://www.tiktok.com/@sharkhome?lang=en "https://www.tiktok.com/@sharkhome?lang=en"), [Ninja Kitchen](https://www.tiktok.com/@ninjakitchen?lang=en "https://www.tiktok.com/@ninjakitchen?lang=en"), [Danessa Myricks Beauty](https://www.tiktok.com/@danessamyricksbeauty?lang=en "https://www.tiktok.com/@danessamyricksbeauty?lang=en"), [SelfHab](https://www.tiktok.com/@selfhab "https://www.tiktok.com/@selfhab")

* * *

### 🏆 Points, Prizes & Winners

**How are winners determined?** Creators and regions earn points for:

-   Shoppable videos and LIVEs
-   GMV (sales performance)
-   Discord engagement (messages & activity)

* * *

**What’s the point system?**

**Nov 1 – 26**

**Nov 27 – Dec 20**

(Double points during BFCM week)

**1 Shoppable Video**

+1

+2

**1 Shoppable LIVE**

+2

+4

**Every $100 in average GMV**

+5

+10

**Team with most Discord messages sent**(Awarded daily)

+5

+10

**Most Improved Region** _(Awarded halfway through)_

+10

+20

**Regional Team Bingo** \*See Bingo overview [**here**](https://bytedance.larkoffice.com/wiki/X4RGwsKgUiP1kskkMQfcX3qlnPb "https://bytedance.larkoffice.com/wiki/X4RGwsKgUiP1kskkMQfcX3qlnPb")

1st - 50 pts

2nd - 40 pts

3rd - 30 pts

4th - 20 pts

5th - 10 pts

_\*Note: Scores are calculated by averages per creator, to maintain fairness across regions of different sizes_

* * *

**Do both live streams and short videos count?** Yes! Both formats earn points — but **LIVE content counts double.**

* * *

**What are the rewards?**

**Category**

**Winners**

**Prize Details**

**Pop-Up Rewards (During Challenge)**

Participants who discover and submit Prize Boxes

Find hidden boxes in BFCM educational content — each one = one entry to win swag, gift cards & cash prizes

**Regional Team Winners**

1 Winning Region

Exclusive Free Sample Giveaway with 10 featured brands

**City Team Winners (TasteMakers only)**

1 Winning City

Sponsored Brand Dinner

**Top 3 Individual Point Earners**

Top 3 overall creators

$2,000 prize each

**Top 5 GMV Earners**

Top 5 by GMV

Spot on the first-ever TikTok Shop Community Brand Trip (airfare + accommodations)

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**When will winners be announced?** By **December 10** via Discord and Creator Center updates.

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**Will I be able to see the leaderboard?** Yes! Weekly leaderboard updates will be shared across all Discord servers.

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### 🔔 Updates & Support

**Where can I get campaign updates?** Check your **email, Creator Center, and Discord announcements** regularly — and make sure your notifications are turned on.

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**Still have questions?** Tag your **community moderator or TikTok Shop staff** in Discord — we’re here to help!