--- source_url: "https://searchlab.nl/en/statistics/video-marketing-statistics-2026?utm_source=openai" title: "Video Marketing Statistics 2026 | 50+ Facts on ROI, Reach & Trends | Searchlab" mirrored_at: 2026-08-15T01:10:39.858Z host: searchlab.nl cited_in_42a: true mirror_canonical: "https://index.42a.ai/searchlab.nl/en/statistics/video-marketing-statistics-2026__q__utm_source_openai" --- > **Original source:** https://searchlab.nl/en/statistics/video-marketing-statistics-2026?utm_source=openai VIDEO 1. [Home](https://searchlab.nl/) 2. / 3. [Statistics](https://searchlab.nl/en/statistics/) 4. / 5. Video Marketing Statistics 2026 Statistics & Data March 17, 2026 • 14 min read From **91% business adoption** to **82.5% of all internet traffic**: every number, trend and benchmark on video marketing in 2026. Based on data from Wyzowl, HubSpot, Cisco, Statista, Vidyard, Animoto and YouTube. 91% Businesses Use Video 82.5% Internet Traffic Is Video +86% Conversion With Video LP $405B Global Video Market 01 — Adoption & Growth ## VIDEO MARKETING ADOPTION & GROWTH Video is no longer optional. In 2026, it is **the most widely used content format** in the world. The adoption numbers speak for themselves: from SMBs to enterprises, virtually every business uses video as a marketing tool. ![](https://api.iconify.design/lucide/play-circle.svg?color=%234D7300&width=20&height=20) Adoption Rate 91% of businesses use video as a marketing tool in 2026 (Wyzowl) ![](https://api.iconify.design/lucide/trending-up.svg?color=%234D7300&width=20&height=20) Market Growth +18% Year-over-year growth of the global video marketing market (Statista) ![](https://api.iconify.design/lucide/dollar-sign.svg?color=%234D7300&width=20&height=20) Market Value $405B Projected global market value of online video in 2026 (Statista) ### VIDEO ADOPTION BY COMPANY SIZE Enterprise (250+ employees) 96% Mid-market (50-250 employees) 91% SMB (10-50 employees) 84% Small businesses (1-10 employees) 68% B2B companies (all sizes) 84% Sources: Wyzowl State of Video Marketing 2026, HubSpot Marketing Report 2026 - **96% of marketers** consider video an "important part" of their marketing strategy (Wyzowl) - **92% of marketers** say video gives them a good ROI, the highest percentage ever recorded - **88% of marketers** plan to increase their video marketing budget in 2026 (HubSpot) - **70% of B2B buyers** watch videos during the purchasing process (Vidyard) - **Global:** Video marketing adoption has grown 5 percentage points year-over-year since 2024 Rolling out video at scale — scripts, assets, paid distribution, landing page matches — is typically where a [content marketing agency](https://searchlab.nl/content-marketing-bureau) earns its keep. 02 — Video Consumption ## VIDEO CONSUMPTION STATISTICS Online video dominates the internet. From streaming platforms to social media feeds: consumers spend more and more time watching video content. Below are the key figures on viewing behavior and device distribution. ![](https://api.iconify.design/lucide/clock.svg?color=%234D7300&width=20&height=20) Daily Watch Time 118 MIN Average daily online video watch time per internet user (Statista) ![](https://api.iconify.design/lucide/wifi.svg?color=%234D7300&width=20&height=20) Traffic Share 82.5% of all internet traffic is video traffic in 2026 (Cisco Visual Networking) ### VIDEO VIEWS BY DEVICE Smartphone 78% of all views Desktop / Laptop 14% of all views Tablet 5% of all views Connected TV / Smart TV 3% of all views Sources: Statista Digital Video Report 2026, eMarketer - **3.5 billion** people worldwide watch online video at least once a month (eMarketer) - **YouTube** has 2.7 billion monthly active users, making it the most visited video platform in the world - **Vertical video** (9:16 format) accounts for 58% of all social media video views - **65% of viewers** watch videos at 1.5x or 2x speed, especially educational content - **Subtitles:** 85% of Facebook videos are watched without sound; subtitles increase watch time by 12% 03 — ROI & Conversion ## VIDEO ROI & CONVERSION IMPACT Video is not only popular, it delivers measurable results. From higher conversion rates to longer session durations: the impact of video on marketing KPIs is enormous. Here are the hard numbers. 93% Good ROI of marketers (Wyzowl) +86% LP Conversion landing page with video +300% Email CTR video thumbnail in email +157% Organic Traffic increase with video in SERP ### CONVERSION IMPACT BY USE CASE Use Case Impact Source Landing page with video +86% conversion EyeView / Unbounce Product page with video +73% more purchases Animoto Email with video thumbnail +200-300% CTR HubSpot Video in social ads +48% lower CPA Meta Business Video testimonials +62% trust Wyzowl Website with video +88% longer session duration Forbes / Vidyard Video in Google search results +157% organic traffic Brightcove - **84% of consumers** say they have been convinced to buy a product after watching a brand video (Wyzowl) - **Retention:** viewers retain 95% of a message via video, compared to 10% via text (Insivia) - **SEO advantage:** pages with embedded video are 53x more likely to appear on page 1 of Google (Moovly) - **Sales cycle:** video shortens the B2B sales cycle by an average of 27% (Vidyard Business Report 2026) Want to leverage video as part of your marketing strategy? Discover how a [YouTube Ads agency](https://searchlab.nl/youtube-ads-bureau) can help. 04 — Video Formats ## VIDEO FORMAT COMPARISON Short-form, long-form, live video or webinars? Each format has its own strengths. Below are the performance metrics for the most important video formats in 2026. ### PERFORMANCE BY FORMAT Format Engagement Rate Avg. Watch Time Best For Short-form (<60s) 5.2% (highest) 89% completion Awareness, reach Mid-form (1-5 min) 3.1% 62% completion Product explainers, tutorials Long-form (5-20 min) 2.1% 38% completion Thought leadership, SEO Live video 4.3% 3x longer than VOD Community, Q&A, launches Webinars 1.8% 52 min average B2B lead generation Sources: Vidyard Video Benchmark Report 2026, Wistia, HubSpot ![](https://api.iconify.design/lucide/zap.svg?color=%230A0A0A&width=22&height=22) ### Short-form dominates **73% of consumers** prefer short-form video for product discovery. Short-form generates **2.5x more engagement** than long-form content. TikTok, Reels and Shorts together account for 68% of all short-form views. ![](https://api.iconify.design/lucide/radio.svg?color=%230A0A0A&width=22&height=22) ### Live video grows 26% Live video watch time grew by **26% year-over-year**. Viewers spend an average of **3x longer** watching live video than on-demand content. **82%** of audiences prefer live video over regular social posts. 05 — AI Video Production ## AI VIDEO PRODUCTION STATISTICS AI is transforming the video industry. From text-to-video tools to AI presenters: production costs are dropping and speed is increasing exponentially. 75% Cost Reduction avg. savings with AI video 41% Marketers Use AI for video production (HubSpot) 12M Sora Users MAU • OpenAI 10x Faster Production AI vs. traditional production ### TOP AI VIDEO TOOLS 2026 Tool Users (MAU) Specialization Sora (OpenAI) 12 million Text-to-video, generative Runway Gen-3 8.5 million Video editing, motion brush Pika 6.2 million Image-to-video, text-to-video HeyGen 4.8 million AI avatars, translation, personalization Synthesia 3.2 million AI presenters, training videos Descript 2.9 million AI editing, transcription, podcast - **68% of video producers** use at least 1 AI tool in their workflow (Wistia) - **AI subtitling** is automatically added by 89% of creators, up 34% from 2024 - **Personalization:** AI-personalized videos generate 4.5x higher CTR than generic videos (Vidyard) - **Translation:** AI dubbing and lip-sync reduces localization costs by 90% (HeyGen) - **$2.4 billion** in VC investment in AI video startups in 2025 (PitchBook) 06 — Video Advertising ## VIDEO ADVERTISING BENCHMARKS Video advertising is growing faster than any other ad format. Global spending on digital video ads reaches **$230 billion in 2026**. Below are the benchmarks by format. ### BENCHMARKS BY AD FORMAT Format Avg. CTR Avg. CPV Completion Rate Brand Recall Pre-roll (skippable) 1.84% $0.03-$0.09 29% +42% Pre-roll (non-skip) 1.52% $0.07-$0.16 92% +68% Mid-roll 1.74% $0.05-$0.13 78% +55% In-feed video 3.26% $0.02-$0.07 34% +31% Connected TV (CTV) 0.78% $0.02-$0.04 95% +72% Sources: Google Ads Benchmarks 2026, Meta Business Suite, IAB Digital Video Report - **$230 billion** in global spending on digital video ads in 2026, up 22% from 2025 (IAB) - **Video ads** have a 7.5x higher CTR than display ads (Google) - **Connected TV** ad spending is growing 35% year-over-year, the fastest-growing segment - **First 3 seconds:** 47% of ad value is built in the first 3 seconds (Meta) - **Vertical video ads** perform 13.6% better on CPV than horizontal on mobile (Snapchat Business) - **Shoppable video ads** generate 3.2x more conversions than standard video ads (YouTube) For brands that want to convert video attention into revenue, pairing creative with a performance-driven [Google Ads agency](https://searchlab.nl/google-ads-bureau) ensures YouTube, CTV and search line up in one measurable funnel. 08 — Budgets ## VIDEO MARKETING BUDGETS Video marketing budgets are growing faster than any other marketing channel. In 2026, businesses allocate an average of **31% of their total marketing budget** to video. Below are the budget breakdowns and cost estimates. ![](https://api.iconify.design/lucide/wallet.svg?color=%234D7300&width=20&height=20) SMB Budget $3,500 Average monthly video marketing budget for small and mid-sized businesses ![](https://api.iconify.design/lucide/building-2.svg?color=%234D7300&width=20&height=20) Enterprise Budget $20,000 Average monthly video budget for enterprise businesses (250+) ![](https://api.iconify.design/lucide/pie-chart.svg?color=%234D7300&width=20&height=20) Budget Share 31% of total marketing budget goes to video in 2026 (Animoto) ### COST ESTIMATES BY VIDEO TYPE Video Type Traditional With AI Tools Savings Explainer video (90s) $5,500-$16,000 $550-$2,200 \-80% Social media video (30s) $1,600-$5,500 $110-$550 \-85% Testimonial video $2,200-$8,800 $330-$1,300 \-78% Training / course video $3,300-$13,000 $220-$1,600 \-88% Brand film (corporate) $11,000-$55,000 $2,200-$8,800 \-75% Sources: Searchlab market research 2026, Wyzowl, Lemonlight - **88% of marketers** plan to increase their video budget in 2026 (HubSpot) - **52% of SMBs** spend less than $5,500 per month on video marketing - **In-house production** is growing: 58% of companies produce videos internally, vs. 43% in 2024 (Wyzowl) - **ROI expectation:** marketers expect a 3.5x return on video spend (Animoto Business Report) A production-only shop rarely hits those numbers alone — hitting 3-5x usually requires integration with paid media and landing-page work, often delivered together by a [conversion optimisation agency](https://searchlab.nl/conversie-optimalisatie-bureau). 09 — Trends & Predictions ## TRENDS & PREDICTIONS 2027 Where is video marketing heading? Based on current growth rates and technological developments, these are the most important trends and predictions for the coming years. ![](https://api.iconify.design/lucide/sparkles.svg?color=%230A0A0A&width=22&height=22) ### AI-first video production By 2027, 60% of all marketing videos will be created or edited with AI tools. Text-to-video quality will reach the level of professional productions. Production costs will drop by another 40%. ![](https://api.iconify.design/lucide/shopping-cart.svg?color=%230A0A0A&width=22&height=22) ### Shoppable video becomes standard Shoppable video will become the standard format for e-commerce. YouTube, TikTok and Instagram Shop are integrating native checkout into video. The video commerce market will reach $55 billion in 2027. ![](https://api.iconify.design/lucide/user.svg?color=%230A0A0A&width=22&height=22) ### Hyper-personalization AI makes it possible to personalize videos in real-time per viewer. Name, offer, language and even visual elements are dynamically adjusted. Early adopters see 5-8x higher conversion rates. ![](https://api.iconify.design/lucide/search.svg?color=%230A0A0A&width=22&height=22) ### Video SEO becomes crucial Google is integrating more and more video into search results. AI-generated video snippets appear in SGE. Companies without a video strategy will lose up to 30% of their organic visibility. ![](https://api.iconify.design/lucide/tv.svg?color=%230A0A0A&width=22&height=22) ### Connected TV explodes CTV ad spending will grow to $42 billion in 2027. Streaming platforms are opening self-serve ad platforms for SMBs. The gap between TV and online video advertising is disappearing. ![](https://api.iconify.design/lucide/brain.svg?color=%230A0A0A&width=22&height=22) ### Interactive & immersive video 360-degree video, AR overlays and interactive choose-your-own-adventure videos are going mainstream. The interactive video market will grow to $12 billion in 2027. Engagement rates are 3x higher than passive video. 10 — Key Takeaways ## KEY TAKEAWAYS What do these 50+ statistics mean for your video marketing strategy? These are the five most important takeaways. 1 ### Video is not optional, it is essential With 91% business adoption and 82.5% of all internet traffic, video is the dominant content format. Companies without a video strategy are falling behind the competition. 2 ### Short-form first, but mix your formats Short-form video delivers the highest engagement, but long-form is essential for SEO and thought leadership. The best strategy combines both formats. 3 ### AI makes professional video accessible for SMBs With AI tools, production costs drop by 75-88%. Small and mid-sized businesses can now produce videos that were previously only affordable for enterprise companies. 4 ### Video delivers measurable ROI +86% conversion on landing pages, +300% CTR in emails, +157% organic traffic. Video is not only engaging, it delivers hard measurable results at every step of the funnel. 5 ### Mobile-first and captioned 78% of video views are on smartphone. 85% watch without sound. Vertical format (9:16) and captions are not a luxury but basic requirements for every video in 2026. 11 — Sources ## METHODOLOGY & SOURCES The statistics on this page have been compiled from the following sources. Where possible, officially published figures have been used. Some figures are estimates based on multiple source references and market extrapolations. Wyzowl — State of Video Marketing 2026 HubSpot — Marketing Statistics Report 2026 Cisco — Visual Networking Index 2026 Statista — Digital Video Market Report 2026 Vidyard — Video Benchmark Report 2026 Animoto — Social Video Marketing Report YouTube — Official Creator Blog & Data Meta — Business Suite Video Insights 2026 IAB — Digital Video Ad Spend Report 2026 Hootsuite — Global Social Media Trends 2026 eMarketer — Digital Video Viewer Forecast PitchBook — AI Video VC Report 2025 Social Insider — Video Benchmark Study 2026 Last updated: March 18, 2026. Have a comment or correction? [Get in touch](https://searchlab.nl/contact). 12 — Frequently Asked Questions ## FREQUENTLY ASKED QUESTIONS ### What percentage of businesses use video marketing in 2026? In 2026, 91% of all businesses use video as a marketing tool, according to research by Wyzowl. This represents a 5 percentage point increase compared to 2025 (86%). Among B2B companies, the adoption rate stands at 84%. ### What is the ROI of video marketing? 93% of marketers who use video report that it delivers a good ROI (Wyzowl, 2026). Landing pages with video convert up to 86% better than pages without video. Emails with video thumbnails achieve 200-300% higher click-through rates. Marketers expect an average return of 3.5x on their video spend. ### How much time do people spend watching online video? In 2026, the average internet user watches 118 minutes of online video per day. Globally, 82.5% of all internet traffic is video traffic (Cisco). Mobile video usage is growing the fastest, with 78% of all video views coming from smartphones. ### How much does video marketing cost in 2026? The average video marketing budget in 2026 is $3,500 per month for small and mid-sized businesses. A professional corporate video costs between $2,700 and $16,000 on average. AI-generated videos reduce costs by 60-80%, using tools like Sora, Runway and HeyGen. 88% of marketers plan to increase their video budget. ### Which video format performs best in 2026? Short-form video (under 60 seconds) has the highest engagement rate (2.5x higher than long-form) and is preferred by 73% of consumers for discovering new products. Vertical video (9:16) is the dominant format on social media with 58% of all video views. Live video generates 3x longer watch times than on-demand content. Want to learn more about using video in your marketing strategy? [Discover what a YouTube Ads agency can do for you →](https://searchlab.nl/youtube-ads-bureau) VIDEO Next Step ## READY TO LEVERAGE VIDEO? At Searchlab, we help businesses use video strategically for marketing and sales. From AI-generated videos to complete video strategy with [AI-driven marketing](https://searchlab.nl/ai-marketing-bureau). ![Ruud ten Have](https://searchlab.nl/images/trainers/ruud-ten-have.jpg) ### Ruud ten Have Marketing & AI Strategy at Searchlab Ruud is a digital marketer with 10+ years of experience in online advertising and AI implementation. At Searchlab, he combines strategic thinking with hands-on AI tooling to deliver measurable results for businesses.