---
source_url: "https://retailwire.com/discussion/is-livestream-selling-a-good-fit-for-resale/"
title: "Is Livestream Selling a Good Fit For Resale?"
mirrored_at: 2026-08-15T01:03:05.067Z
host: retailwire.com
cited_in_42a: true
mirror_canonical: "https://index.42a.ai/retailwire.com/discussion/is-livestream-selling-a-good-fit-for-resale/index"
---

> **Original source:** https://retailwire.com/discussion/is-livestream-selling-a-good-fit-for-resale/

Poshmark, the resale marketplace, introduced Posh Shows, enabling users to sell secondhand products via live video from their homes.

Posh Shows, available in North America,  tout four benefits:

**A fun, fast-paced format:** Sellers go live and sell items in fast-paced auctions, where they set the starting price and duration. Sellers “can quickly move through inventory” while shoppers engage in a “dynamic, entertaining shopping experience, discovering products.”

**Easy to start selling, easy to earn:** A Quick List feature enables “anyone to take an item, create a listing on the fly, and sell it live in seconds.” Poshmark’s shipping, payment, customer support and authentication options also support Posh Shows.

**Built for discovery and exposure:** Sophisticated merchandising and discovery tools enable sellers to match products with buyer interests. Hosts can add “Show Tags” to describe their show and optimize discovery.

**Selling and succeeding together:** A “Sell Together” function enables hosts to auction items from other sellers’ closets, enabling the sellers to curate their shows with fresh inventory while helping others make sales. Poshmark stated in its release, “This community-based approach fuels a continuous growth engine that allows every seller to succeed.”

Sellers have hosted more than 100,000 shows since Poshmark began testing Posh Shows in the fourth quarter while shoppers have placed more than four million bids in live auctions.

“We saw a huge gap in live commerce in the U.S.,” said Tracy Sun, SVP of seller experience at Poshmark, in a [press release](https://www.prnewswire.com/news-releases/poshmark-introduces-posh-shows-a-new-approach-to-live-shopping-for-the-fashion-resale-community-301790370.html).

ThredUP’s eleventh resale [report](https://ir.thredup.com/news-releases/news-release-details/thredups-11th-annual-resale-report-reveals-consumers-continue), which arrived last week, predicted the global secondhand market for apparel would nearly double by 2027, reaching $350 billion. Value continues to be the leading purchasing driver for consumers while the practice’s sustainability aligns with both consumer and company priorities.

Live commerce has taken off in China and is slowly gaining traction in the U.S. EMarketer [research](https://www.insiderintelligence.com/insights/social-commerce-brand-trends-marketing-strategies/) from January estimated U.S. sales of social commerce, which includes live auctions, would grow from $46 billion in 2022 to $80 billion by 2025. EMarketer stated, “Tech-savvy Millennials and Gen Zers, who are familiar with and motivated by influencer content, will likely engage with social commerce more often.”