---
source_url: "https://nielseniq.com/global/en/products/research-communities/?utm_source=openai"
title: "Research Communities | NielsenIQ"
mirrored_at: 2026-08-14T03:38:08.206Z
host: nielseniq.com
cited_in_42a: true
mirror_canonical: "https://index.42a.ai/nielseniq.com/global/en/products/research-communities/index__q__utm_source_openai"
---

> **Original source:** https://nielseniq.com/global/en/products/research-communities/?utm_source=openai

Connect with online communities to gain in-depth results on both individual and group levels on a higher scale than traditional focus groups.

## ****Flexible consumer engagement to uncover deeper needs​****

NielsenIQ Research Communities is our latest take on focus groups. An online community of pre-selected consumers that access a platform to complete tasks, upload videos and collaborate with other respondents to build ideas. Each community completes various tasks ranging from AI moderated live chats, stimulus responses, interactive exercises and more.

## 1

### **Engage Your Audience**

Pre-recruited participants who share their thoughts, behaviors, and experiences over multiple days. This extended engagement allows for deeper reflection and rich insights.

## 2

### ****Interactive & Flexible Participation****

Participants complete daily tasks, respond to open-ended questions, and interact with peers. Real-time feedback keeps engagement high, and flexible timing ensures honest, thoughtful contributions.

## 3

### ****Insights That Drive Strategy****

We deliver a comprehensive analysis aligned to your business needs, plus strategic workshops to turn insights into actionable plans for innovation, communication, and brand growth.

#### __Featured Capability__

## ********AI Powered Qualitative Research********

Leverage the power of AI to boost you speed and scale of  
qualitative research.

#### __Featured Capability__

## ************AI Ethnographic Research************

Capture real-time qualitative behaviors and context through immersive multimedia tasks.

#### __Featured Capability__

## ******************AI In-Depth Interviews******************

Conduct in-depth qualitative interviews in days, with dynamic and adaptive AI conversations.