---
source_url: "https://mashable.com/article/linkedin-tiktok-video-feed-test"
title: "LinkedIn is testing a TikTok-like video feed | Mashable"
mirrored_at: 2026-08-13T01:41:12.300Z
host: mashable.com
cited_in_42a: true
mirror_canonical: "https://index.42a.ai/mashable.com/article/linkedin-tiktok-video-feed-test"
---

> **Original source:** https://mashable.com/article/linkedin-tiktok-video-feed-test

[LinkedIn](https://mashable.com/category/linkedin) is testing a short-form video feed, following in the footsteps of so many other apps that are trying to be like [TikTok](https://mashable.com/category/tiktok).

TikTok, home to over a billion users, has sent social media apps scrambling for years. [Instagram](https://mashable.com/article/instagram-music-photo-carousels-tiktok), [YouTube](https://mashable.com/article/youtube-shorts-new-features-live-suggestions-collaborations), and [even Netflix](https://mashable.com/article/netflix-kids-clips-tiktok) have tried to mimic TikTok's winning formula: the app's vertical video feed and the way it happens to spark trends and conversations on the daily.

LinkedIn [confirmed to TechCrunch](https://techcrunch.com/2024/03/27/linkedin-is-experimenting-with-a-tiktok-like-video-feed-in-its-app/ "(opens in a new window)") that it is playing around with a video feed, which was first spotted by strategy director Austin Null. In a post on LinkedIn itself, [Null showed a short demo](https://www.linkedin.com/feed/update/urn:li:activity:7178611266041630720/ "(opens in a new window)") of the feed, which looks a lot like that of TikTok or Instagram Reels. The vertical feed, currently in beta, appears in the app under a new "Video" tab. The videos are like other LinkedIn posts, which users can like, comment under, or repost.

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It is unclear when the feature is rolling out to the wider LinkedIn community. Karina Hsu, a founder and startup builder, [also shared the demo on X](https://twitter.com/karine_hsu "(opens in a new window)"), writing, "\[it\] feels like TikTok for work - currently a mix of inspirational podcast clips + current events."

LinkedIn has grown [its own influencer community](https://www.ft.com/content/5302f80a-dc7f-47f5-9f97-2607a9758294 "(opens in a new window)") in recent years, with podcasters, career coaches, and business-owners regularly posting a variety of content on the app and building massive followings. The company told TechCrunch that users are primarily seeking more videos for learning and development purposes. TikTok, a place where [more and more young people go to learn](https://mashable.com/article/tiktok-search-engine-ad-google), is also home to plenty of career-related content. Now, LinkedIn is hoping to step in by going down the vertical-video path.

On the other hand, the platform has unsuccessfully tried to imitate popular features in the past, like [LinkedIn stories](https://mashable.com/article/linkedin-removes-stories-video-feature) — a Snapchat/Instagram facet which didn't much make sense for a professional network.