---
source_url: "https://llmpulse.ai/features/share-of-voice"
title: "AI Share of Voice: Track Your Brand vs Competitors | LLM Pulse"
mirrored_at: 2026-08-30T01:02:24.389Z
host: llmpulse.ai
cited_in_42a: true
mirror_canonical: "https://index.42a.ai/llmpulse.ai/features/share-of-voice"
---

> **Original source:** https://llmpulse.ai/features/share-of-voice

1.  [Home](https://llmpulse.ai/)
2.  See your AI share of voice vs competitors

Competitive Intelligence

Understand your competitive positioning in AI recommendations. LLM Pulse tracks how your brand's AI share of voice compares to competitors across ChatGPT, Perplexity, Gemini, Google AI Mode, and Google AI Overviews.

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Features

## Measure competitive positioning in AI

Share of Voice shows what percentage of AI mentions go to your brand versus competitors, helping you understand and improve your competitive position.

## How Share of Voice is calculated

SoV measures your brand mentions as a percentage of total mentions across you and your competitors.

1.  1
    
    ### Track All Mentions
    
    LLM Pulse executes your prompts weekly and detects every brand mention, yours and your competitors', in AI responses.
    
2.  2
    
    ### Calculate Daily Totals
    
    Each day, we count total mentions across all tracked brands. Your SoV = your mentions / total mentions × 100.
    
3.  3
    
    ### Generate Time Series
    
    View share of voice over time with day, week, or month granularity. Carry-forward logic handles days with no data.
    
4.  4
    
    ### Rank Competitors
    
    See a ranked breakdown with top 4 competitors by share. Remaining competitors are grouped into 'Others' for clarity.
    

## Use Share of Voice to drive strategy

From executive reporting to content planning, SoV metrics inform decisions across your organization.

> "After noticing rising visits from various LLMs in GA4, we needed visibility into those black boxes: which models were mentioning us, in which answers, and how that was changing over time. LLM Pulse gave us the clarity to understand our brand's evolution across AI models and to shape new strategies to boost our exposure."

## Frequently Asked Questions

Understanding Share of Voice metrics in LLM Pulse.

SoV = (Your brand mentions / Total mentions across all tracked brands) × 100. It represents your percentage of the AI mention pie compared to configured competitors.

The breakdown shows the top 4 brands by share. All remaining competitors are aggregated into 'Others' with their combined share.

SoV is calculated from daily metrics which are aggregated from prompt executions. Prompts typically execute weekly, so significant changes appear on weekly cycles.

Yes. Filter by AI model (ChatGPT, Perplexity, etc.), country, language, or prompt collection. This lets you see SoV for specific markets or topics.

When there's no data for a day, we carry forward the last known value. This prevents misleading zero values on days between prompt executions.

## Win more of every AI answer

## From the blog

## Ready to see your AI market share?

Start tracking Share of Voice and understand your competitive position in AI-generated recommendations.

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