--- source_url: "https://helpcenter.scrunchai.com/en/articles/13656392-agent-experience-platform-axp" title: "Agent Experience Platform (AXP) | Scrunch Help Center" mirrored_at: 2026-08-05T01:08:34.677Z host: helpcenter.scrunchai.com cited_in_42a: true mirror_canonical: "https://index.42a.ai/helpcenter.scrunchai.com/en/articles/13656392-agent-experience-platform-axp" --- > **Original source:** https://helpcenter.scrunchai.com/en/articles/13656392-agent-experience-platform-axp ## The Challenge Most websites are built for humans, not AI agents. They rely on: When AI agents like ChatGPT, Perplexity, or Claude visit your site, they struggle to extract the information they need. This means your brand gets overlooked in AI-generated responses - even when you have the best answer. ## The Solution: AXP AXP sits at the edge of your infrastructure as an intelligent middleware layer. It detects AI agent traffic and serves them clean, structured, LLM-optimized content - while your human visitors see your regular site unchanged. **No site redesign. No development lift. No disruption to your existing workflows.** ## How It Works ## 1\. Content Mapping Work with the Scrunch platform to identify key pages and content across your site. We create a comprehensive knowledge base of information about your business, products, and services - in any format. ## 2\. Content Optimization Scrunch uses optimization rules and enterprise AI to restructure, summarize, and translate your content for large language models (LLMs). Key facts and messages are surfaced clearly, with smart rules to redact, simplify, or enhance content as needed. ## 3\. Intelligent Serving When AI agents visit your site, AXP automatically serves the optimized version. Human visitors see your regular site. Existing pages can be served as-is or dynamically optimized on-the-fly. **Important clarification:** AXP sits at the CDN layer and returns HTML (technically optimized, and usually greatly simplified HTML) to AI agents for pages in your existing URL structure. AXP goes "over the top" of your existing site to deliver both technically and semantically optimized content to known AI bots. ## 4\. Agent Analytics Comprehensive monitoring shows you which AI agents are accessing your site, what content they're viewing, and how behavior changes over time. ## Key Capabilities **Advanced Bot Detection & Classification** **Content Transformation** **Edge Delivery** **Dedicated Content Repository** ## Why Choose AXP? ## Scale Without Rebuilding Customers with large web presences don't have the technical resources to revamp their entire site for AI. AXP gives you AI optimization at scale without touching your existing infrastructure. ## Agility for a Changing Landscape AI platforms evolve rapidly. AXP lets you adapt quickly without waiting on development teams or going through lengthy approval processes. ## Brand Control & Compliance The optimal experience for humans is often very different from what works for AI agents. AXP lets you serve both audiences perfectly - without compromise. ## Enterprise-Ready ## Integration & Deployment AXP integrates seamlessly with your existing CDN or edge infrastructure: Deployment is fully managed by Scrunch. ## Part of the Complete Scrunch Platform AXP works alongside Scrunch's AI Visibility Monitoring and Insights to give you end-to-end control: **Note:** AXP is a separate product from Scrunch's Monitoring & Insights platform. ## Frequently Asked Questions ## Is AXP available now? Yes. AXP is live and serving LLM-optimized content for multiple large enterprises and consumer brands across dozens of websites. ## Is this considered "cloaking"? Will we be penalized? **No.** Google defines cloaking as serving deceptive content to search engines with the intent to mislead users. AXP serves content that reflects the same intent but is optimized for AI consumption - which even Google's guidelines explicitly permit as a technical optimization. Additionally, AXP only serves differentiated content to LLM bots, not traditional search indexers like Googlebot. Since AI platforms benefit from having better context to serve their users, this creates a positive outcome for the platform, users, and your brand. ## What types of brands benefit most from AXP? AXP is ideal for brands with: ## Do we need Scrunch's Monitoring & Insights product to use AXP? AXP and Monitoring & Insights are separate products. While they work powerfully together, you can purchase Monitoring & Insights without AXP delivery. * * * Related Articles - [ Connecting your website to Agent Traffic using Akamai Data Stream 2 ](https://helpcenter.scrunchai.com/en/articles/12273013-connecting-your-website-to-agent-traffic-using-akamai-data-stream-2) - [ Connecting your website to Agent Traffic using Cloudflare Workers ](https://helpcenter.scrunchai.com/en/articles/12274783-connecting-your-website-to-agent-traffic-using-cloudflare-workers) - [ Connecting your website to Agent Traffic using Vercel ](https://helpcenter.scrunchai.com/en/articles/12314558-connecting-your-website-to-agent-traffic-using-vercel) - [ Connecting your website to Agent Traffic using Akamai Cloud Monitor ](https://helpcenter.scrunchai.com/en/articles/12713759-connecting-your-website-to-agent-traffic-using-akamai-cloud-monitor) - [ How AXP Serves Content to AI Agents ](https://helpcenter.scrunchai.com/en/articles/12845899-how-axp-serves-content-to-ai-agents)