--- source_url: "https://help.ahrefs.com/en/articles/11064852-what-is-brand-radar-and-how-to-use-it?utm_source=openai" title: "What is Brand Radar, and how to use it? | Help Center - Ahrefs" mirrored_at: 2026-08-17T01:31:41.735Z host: help.ahrefs.com cited_in_42a: true mirror_canonical: "https://index.42a.ai/help.ahrefs.com/en/articles/11064852-what-is-brand-radar-and-how-to-use-it__q__utm_source_openai" --- > **Original source:** https://help.ahrefs.com/en/articles/11064852-what-is-brand-radar-and-how-to-use-it?utm_source=openai ## What Is Brand Radar Brand Radar is Ahrefs' AI visibility tool that tracks how any brand shows up in AI search in over [405+ million search-backed prompts](https://ahrefs.com/big-data/) (modeled after real keywords from our database, asked by real humans). With it, you can benchmark your AI share of voice against competitors, identify top cited pages and domains, and find opportunities to get mentioned in AI answers. There’s no setup time, and you can search anything: brands, products, regions, and authors. ## What data it tracks Brand Radar is a discovery tool that maps out the breadth of your AI funnel across seven AI platforms, but also across other channels that influence AI visibility: SEO, YouTube, Reddit, and TikTok. ### AI Platforms ### Search & Web ### Emerging Channels (Beta) • **YouTube** — Brand mentions in video content • **Reddit** — Visibility within Reddit threads that appear in SERPs • **TikTok** — Brand presence in short-form video ### Custom prompts Custom prompts let you track the AI answers for any question of your choice. This can be done for all AI platforms supported in Brand Radar, and can be adjusted to check monthly, or as frequently as daily. ## Why choose Brand Radar (over other AI monitoring tools) ### The largest AI visibility database Brand Radar allows you to check AI responses for **405+ million search-backed prompts across 7 AI platforms**. These are derived from People Also Ask questions from our keyword database, so the prompt data mirrors what people are actually looking for (not what most AI visibility tools think they might ask about your brand). ### No setup or waiting required to view brand mentions in AI responses (Ahrefs index) Search through millions of AI responses from when we started collecting AI responses in 2025 from the moment you gain access. ### Research anything Brand Radar is not just limited to brands. It allows you to monitor products, regions, and people. ### Map the full AI funnel: from source to answer Brand Radar gives you insights not just into AI answers, but also the sources that influence it: SEO, Reddit, YouTube, TikTok. ### Unlimited domains for AI visibility There is no cap on the number of brands or domains you can analyze. ### Affordable custom prompts Pay based on how regularly you check AI, rather than the number of prompts alone. Custom prompts can be purchased as a standalone: Or comes included with the All platforms Brand Radar purchase: Or comes included with every Ahrefs plan from Lite onwards: ## How to Use Brand Radar ## Quickstart Simply enter in your website and click on "Analyze". Brand Radar will automatically find your brand name, as well as commonly associated competitor brands and websites. ## Manual search To manually specify your brand and your competitors, click on "add your brand and competitors manually": You'll be shown a form to set up both names and websites for each brand: ### Grouping multiple brands together Any brand can be configured to have mutiple brand names and websites and tracked together as a single entity: Once your setup is ready, click on "Explore" to view the report. ## How to create a saved report in Brand Radar Creating a saved report in brand radar allows you to save all the brands and filters you've used to be reviewed again later. It also allows you to track custom prompts. Any search you make in Brand Radar can be saved as a report. Once you’ve applied filters and configured the view you want, click on "Save report" in the sidebar, and click on "Create report": ## Navigating the Overview report The Overview report is the default view for any entity you monitor. It summarizes performance across all tracked channels in a single screen. View how your brand stacks against its competitors across key metrics: Share of Voice, number of mentions, citations, and impressions: You can also compare how multiple brands perform over time for a single metric: From here, you can navigate to more specific reports of these brands: ## Using filters Filters let you narrow Brand Radar data to exactly what you need. They are accessible from the filter bar at the top of any report. Multiple filters can be stacked to hone in on very specific results: Select a specific date to see data from an earlier time in history: ## **Sorting Results** Result tables within each report can be sorted by different metrics. In AI visibility reports for example, you can sort by Relevance (responses with more mentions of your entity appear first) or by Search Volume (highest-traffic queries appear first). ## Creating Brand radar widgets using Report Builder Create live, custom reports by combining Brand Radar charts and widgets with other supported widgets in the Ahrefs Reports Builder tool: ## Pulling Brand Radar data from Ahrefs MCP or API directly You can pull data from Brand Radar using API. Any report whose data can be pulled via API will have this API button: You can click on to see information on how to make the API request, and how many units it would cost per row to return the results. ## Create Looker Studio reports with Brand Radar Connector Track and optimize your brand's visibility in AI search alongside your other looker studio reports. ## Where the Data Comes From Ahrefs extracts People Also Ask questions from keyword queries in its keyword index, then enters those questions into the web version of each AI chatbot using the default model. ## How Fresh Is the Data Different indexes update at different frequencies. Understanding this helps you set the right expectations for how often to check your reports. Below refers to the update frequency of data for the +350 million prompt database: For Custom prompts, data starts from when you first add the custom prompts, and freshness depends on your frequency settings: ## Historical Data Range **Index** **Data Available From** **Search Demand** 2015 **Web Visibility** 2013 **AI Overviews** August 2024 **AI Chatbot Sources** May 2025 **YouTube** December 2023 **TikTok** December 2024 **Reddit (SERP visibility)** 2015 ## What It Costs All prices below are in USD and may vary slightly by region. ## Lite and higher Ahrefs plans come included with Custom prompts to track in AI If you increase the frequency from daily to weekly or monthly, you can increase the number of total prompts that you track. Lite or higher plans can track custom prompts on Google AI Overviews, Google AI Mode, ChatGPT, Perplexity, Gemini, and Copilot. ## Single, or all Platform Access are standalone purchases • **Single platform:** $199/month per index • **All platforms:** $699/month (includes 2,500 custom prompt checks/month) ## Custom Prompt Tracking Tiers **Basic** **Growth** **Scale** **Monthly cost** $50 $100 $250 **Included checks** 2,500 7,000 25,000 **Overage per check** $0.020 $0.015 $0.010 Overage charges apply only after included checks are used for the month. Higher tiers offer lower per-check overage rates. ## Plan Requirements ## How to Purchase Brand Radar platforms ## New Users ## Existing Subscribers Navigate to [Account Settings → Billing → Subscription](https://app.ahrefs.com/account/billing/subscriptions). You’ll see a list of available add-ons. Select the Brand Radar indexes or custom prompt tracking purchase option you want to add to your subscription. ## Frequently Asked Questions ## How is the data for AI/LLM Search data sources from different countries collected? Prompts are entered in each respective AI platform (ChatGPT, Gemini, etc.), in the same location as the keyword that it was sourced from, ensuring location-appropriate responses. ## Does the tool take into account personalization? / How do you handle that prompts trigger different AI overviews for different users Prompts are asked in the web version of all AI platforms that we support without any stored user data or prior context. No normalization, personalization, pre-prompting, or filtering is applied; responses are captured as a typical user would see them. ## Why doesn't Brand Radar support certain AI platforms? If an AI platform requires login or doesn't have a publicly available free version, we may not be able to monitor it the same way as other platforms. You can suggest AI platforms for us to support in our [Feature suggestions board](https://ahrefs.canny.io/brand-radar). * * * Related Articles - [ What is Ahrefs? ](https://help.ahrefs.com/en/articles/78203-what-is-ahrefs) - [ How to create a report in Brand Radar ](https://help.ahrefs.com/en/articles/13192029-how-to-create-a-report-in-brand-radar) - [ How to set up custom prompts to track brand visibility in AI assistants ](https://help.ahrefs.com/en/articles/13192745-how-to-set-up-custom-prompts-to-track-brand-visibility-in-ai-assistants) - [ AI Visibility Metrics ](https://help.ahrefs.com/en/articles/15501968-ai-visibility-metrics) - [ Reasons for sudden spikes in brand mentions ](https://help.ahrefs.com/en/articles/16249245-reasons-for-sudden-spikes-in-brand-mentions)