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title: "Getting Started with Peer Insights | Gartner Peer Insights | Resources for Vendor Portal"
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> **Original source:** https://gpivendorresources.gartner.com/en/articles/6750363-getting-started-with-peer-insights

## **What does Gartner Peer Insights offer?**

[Gartner Peer Insights](https://www.gartner.com/peer-insights/home) is the undisputed leader for Enterprise software and service buyers, Peer Insights helps customers grow their businesses by connecting them with experienced, verified IT professionals. Gartner Peer Insights represents the unfiltered, firsthand experiences of the enterprise technology buyer. All reviews are anonymous, fully vetted and authenticated by Gartner.

**Why Should I List my Products on Peer Insights?**

**Complimentary Use**

**Anonymous Platform**

**Verified Reviews**

**Review Sourcing Links**

As a Global platform, Gartner Peer Insights [accepts reviews in ten languages,](https://gpivendorresources.gartner.com/en/articles/11421056-peer-insights-goes-multilingual-breaking-language-barriers-on-peer-insights) encouraging global participation and enabling vendors to capture a more representative and diverse set of customer feedback.

**Do I have to be a Gartner client to be listed?**

No, you do not need to be a Gartner client to be listed on Gartner Peer Insights. Gartner Peer Insights is a free platform open to the public.

## **Which market should I list my product in?**

Peer Insights markets are aligned to Gartner Magic Quadrants or Market Guides. For a full list of our markets click [here](https://www.gartner.com/reviews/markets). In determining whether a product or service fits in a Gartner Peer Insights market, the GPI Market alignment team may consider the following criteria, among other things, regarding a Vendor’s products or services:

## **Why would I be placed into a Market Category?**

The Market Categories are good for vendors who are very niche, and know that they generally do not fit in any existing Gartner Magic Quadrants or Market Guides. One of the good things about being in a Market Category is that vendors can get started sourcing reviews and when a market opens up that is aligned to their capabilities, we can migrate them and their associated reviews out of the Market Category and into the new market.

**What is the process for being removed from a market?**

Periodically the Peer Insights team completes audits to markets which may result in your market being added or moved to another market. You can also request to remove your offering from a market - [see step-by-step instructions here.](https://gpivendorresources.gartner.com/en/articles/7102640-requesting-to-remove-a-product-service-from-a-market) **Note: A product will not be removed from the market if our team believes that the product meets more than 50% of the market capabilities.**

If you see your product in a different market please note that per our **[Product Listing Guidelines (section 2.2](https://www.gartner.com/reviews/listing-guidelines)**) products that meet at least 50% of the market inclusion criteria will remain within a given market at the sole discretion of Gartner Peer Insights. Please review the market description to better understand the capabilities of the market. If you need further assistance, please reach out to our team at [PeerInsightsVendorSuccess@gartner.com](mailto:PeerInsightsVendorSuccess@gartner.com).

If you have already taken the recommended steps and still disagree with the decision, you may escalate this to the Ombudsman. This escalation process is outline below:

## **What is my next step after my product is approved and listed?**

## **Additional Questions**

## **If I am not mentioned in the Magic Quadrant, can I still be listed on Peer Insights?**

Your product does not need to be mentioned in the Magic Quadrant to be listed on Peer Insights.

## **Is it true that a Market Guide or Magic Quadrant must be created first before creating a new market on Peer Insights?**

Markets that align to analyst defined markets, as featured in Magic Quadrants and Market Guides, need a Magic Quadrant or Market Guide to be published for Gartner Peer Insights to open a new market. However, GPI-defined markets do not need a Magic Quadrant or Market Guide to be published for Gartner Peer Insights to open a new market.

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