---
source_url: "https://finance.yahoo.com/sectors/technology/articles/yext-opens-scout-visibility-intelligence-130000145.html"
title: Yext Opens Scout Visibility Intelligence to Partners with the Launch of MCP and API
mirrored_at: 2026-08-29T01:09:15.612Z
host: finance.yahoo.com
cited_in_42a: true
mirror_canonical: "https://index.42a.ai/finance.yahoo.com/sectors/technology/articles/yext-opens-scout-visibility-intelligence-130000145.html"
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> **Original source:** https://finance.yahoo.com/sectors/technology/articles/yext-opens-scout-visibility-intelligence-130000145.html

_Scout MCP and Scout API open Yext's visibility intelligence infrastructure to the global partner ecosystem, giving local digital marketing agencies a data advantage their clients cannot get anywhere else._

**NEW YORK, May 18, 2026**\--([BUSINESS WIRE](https://www.businesswire.com/))--[Yext, Inc.](https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.yext.com%2F&esheet=54537476&newsitemid=20260518413611&lan=en-US&anchor=Yext%2C+Inc.&index=1&md5=93124099184caf0e6620216fa2f93f21) (NYSE: YEXT), the enterprise agentic marketing platform, today announced the launch of Scout MCP and Scout API, opening its visibility and competitive intelligence infrastructure to global partners and positioning Yext as the data layer for an agentic marketing era.

Scout is the most comprehensive visibility intelligence dataset available for local businesses, analyzing 10 billion signals monthly across four AI models for over 12 million business locations and surfacing 150 visibility metrics across 20 competitors in every scan. That dataset is now available to partners through two paths: Scout MCP, which provides conversational, no-build-required access, and Scout API, which enables fully custom, white-labeled product experiences built on the same infrastructure powering Yext's own platform.

**The market context**

AI is replacing the execution work that local digital marketing agencies have built their businesses on. According to the [U.S. Chamber of Commerce's 2025](https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.uschamber.com%2Ftechnology%2Fartificial-intelligence%2Fu-s-chambers-latest-empowering-small-business-report-shows-majority-of-businesses-in-all-50-states-are-embracing-ai&esheet=54537476&newsitemid=20260518413611&lan=en-US&anchor=U.S.+Chamber+of+Commerce%27s+2025+Empowering+Small+Business+report&index=2&md5=1c86bfd3d4fb53794bee719a0ebeb300) [_Empowering Small Business_](https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.uschamber.com%2Ftechnology%2Fartificial-intelligence%2Fu-s-chambers-latest-empowering-small-business-report-shows-majority-of-businesses-in-all-50-states-are-embracing-ai&esheet=54537476&newsitemid=20260518413611&lan=en-US&anchor=U.S.+Chamber+of+Commerce%27s+2025+Empowering+Small+Business+report&index=2&md5=1c86bfd3d4fb53794bee719a0ebeb300) [report](https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.uschamber.com%2Ftechnology%2Fartificial-intelligence%2Fu-s-chambers-latest-empowering-small-business-report-shows-majority-of-businesses-in-all-50-states-are-embracing-ai&esheet=54537476&newsitemid=20260518413611&lan=en-US&anchor=U.S.+Chamber+of+Commerce%27s+2025+Empowering+Small+Business+report&index=2&md5=1c86bfd3d4fb53794bee719a0ebeb300), 58 percent of small businesses now use generative AI – more than double the rate in 2023.

As AI commoditizes content generation and publishing, the businesses best positioned for this transition will be the ones who can deliver strategic guidance grounded in data that their clients cannot get on their own.

Scout MCP and API are built to be that foundation, giving partners access to the visibility and competitive intelligence they need to extract those insights and bring them to every client conversation.

_"The role of a local digital marketing agency has always been the same: help small businesses compete and win in their markets," said Christian Ward, Chief Data Officer at Yext. "With Scout MCP, local digital marketers can now effortlessly access visibility and competitive intelligence that would have been impossible to assemble five years ago. That's a different level of conversation entirely."_

_"As AI reshapes local marketing, access to differentiated data becomes the real competitive advantage," said Brock Berry, CEO & Co-Founder of AdCellerant, a global digital marketing services company. "What makes Scout compelling is the depth of visibility into AI models, search performance, and competitor analysis. We believe partners will be able to build entirely new client experiences and workflows on top of Scout MCP that simply weren't possible a few years ago."_