---
source_url: "https://export.ebay.com/en/services-tools/advertising/seller-announcement-updates-to-ebays-promoted-listings-are-coming-soon/"
title: "Seller Announcement: Updates to eBay’s Promoted Listings are coming soon"
mirrored_at: 2026-08-05T15:38:51.057Z
host: export.ebay.com
cited_in_42a: true
mirror_canonical: "https://index.42a.ai/export.ebay.com/en/services-tools/advertising/seller-announcement-updates-to-ebays-promoted-listings-are-coming-soon/index"
---

> **Original source:** https://export.ebay.com/en/services-tools/advertising/seller-announcement-updates-to-ebays-promoted-listings-are-coming-soon/

## **Exclusive ad placement with Priority Campaigns**

**Starting January 13, 2026, we’re upgrading the priority strategy experience. Campaigns using a priority strategy for items listed on ebay.com, ebay.ca, and cafr.ebay.ca,** **will get exclusive access to the first ad slot at the top of eBay search results. This means that only priority listings will be eligible to show up in the top, most visible position. With more visibility, your items should have a better chance of selling.**

We first introduced the [priority campaign strategy](https://www.ebay.com/help/selling/ebay-advertising/promoted-listings/priority-campaign-strategy?id=5299) to help sellers reach more buyers and sell their items faster by providing priority access to high-visibility ad placements and advanced controls for increasing sales velocity. Over the past year, we’ve launched new features like AI-powered keyword guidance, [Smart Targeting](https://www.ebay.com/help/selling/ebay-advertising/promoted-listings/priority-campaign-strategy?id=5299#:~:text=or%20Manual%20targeting.-,Smart%20targeting,-Smart%20targeting%20enables), and trend-based campaigns.

Now, with this upgrade, a priority strategy provides exclusive access to the first ad slot position in search results – helping you drive greater visibility for your listings and generate more sales. This also means campaigns that use a general strategy will no longer be eligible to show ads in the first ad slot position in search results.

We’ll continue investing in the priority strategy to ensure you have access to premium ad placements and can increase sales velocity with greater efficiency. If you’re already using priority campaigns, your ads will automatically be eligible to show in the first ad slot position at the top of search results.

## **Updated attribution for general campaigns**

**Starting January 13, 2026, items listed on ebay.com, ebay.ca, and cafr.ebay.ca and promoted with a general campaign strategy will use the following** [**attribution definition**](https://pages.ebay.com/sell/pl/attribution.html) **when reporting sales and charging ad fees:**

An attributed sale will be when any buyer purchases the promoted item within 30 days of any click on the ad, regardless of whether the buyer themselves clicked on the ad. The item must be promoted at the time of click and the time of sale. The seller will be charged the ad rate at the time of sale.

This update will simplify campaign reporting, which many sellers have requested for greater ease-of-use and clarity, while allowing you to maintain control over your spend – **you continue to only pay when your item sells**. As with any update, we recommend you monitor ad performance and adjust your strategy accordingly.

## **We’re here to help**

There’s never been a more exciting time to advertise on eBay. As we focus on the holidays and the year ahead, we’ll continue investing in ways to help you grow your business and your brand. Please continue sharing your questions, comments, and feedback with [the community](https://community.ebay.com/) and [support team](https://www.ebay.com/help/home). We’re committed to helping you get the most out of your selling experience.