--- source_url: "https://en.wikipedia.org/wiki/WPP_Media" title: WPP Media - Wikipedia mirrored_at: 2026-08-22T13:03:18.608Z host: en.wikipedia.org cited_in_42a: true mirror_canonical: "https://index.42a.ai/en.wikipedia.org/wiki/WPP_Media" --- > **Original source:** https://en.wikipedia.org/wiki/WPP_Media From Wikipedia, the free encyclopedia WPP Media [3 World Trade Center](https://en.wikipedia.org/wiki/3_World_Trade_Center "3 World Trade Center") in [Lower Manhattan](https://en.wikipedia.org/wiki/Lower_Manhattan "Lower Manhattan"), where WPP Media is headquartered. Formerly GroupM Type [Private](https://en.wikipedia.org/wiki/Privately_held_company "Privately held company") Founded 2003; 23 years ago (as GroupM) May 27, 2025; 14 months ago (as WPP Media) Headquarters New York City, New York , United States Key people - Brian Lesser ([CEO](https://en.wikipedia.org/wiki/Chief_executive_officer "Chief executive officer")) - Marie-Claire Barker ([CPO](https://en.wikipedia.org/wiki/Chief_people_officer "Chief people officer"))[\[1\]](#cite_note-1) - Damian Blackden ([CSO](https://en.wikipedia.org/wiki/Chief_strategy_officer "Chief strategy officer")) - Stuart Diamond ([CFO](https://en.wikipedia.org/wiki/Chief_financial_officer "Chief financial officer")) - Mark Patterson ([COO](https://en.wikipedia.org/wiki/Chief_operating_officer "Chief operating officer")) Number of employees 41,000[\[2\]](#cite_note-2) [Parent](https://en.wikipedia.org/wiki/Parent_company "Parent company") [WPP plc](https://en.wikipedia.org/wiki/WPP_plc "WPP plc") [Subsidiaries](https://en.wikipedia.org/wiki/Subsidiary "Subsidiary") - [Mindshare](https://en.wikipedia.org/wiki/Mindshare_\(firm\) "Mindshare (firm)") - [Wavemaker](https://en.wikipedia.org/wiki/Wavemaker_\(media_agency\) "Wavemaker (media agency)") - [EssenceMediacom](https://en.wikipedia.org/wiki/Essence_Global "Essence Global") - choreograph - EM Code - InfoSum - Keyade - Kinetic - PLAY Communications - The Goat Agency - Yonder Media Website [www.wppmedia.com](http://www.wppmedia.com/) **WPP Media**, formerly **GroupM**, is a U.S. based media business which is owned by the multinational holding company [WPP plc](https://en.wikipedia.org/wiki/WPP_plc "WPP plc"). GroupM was the world's largest [media buying](https://en.wikipedia.org/wiki/Media_buying "Media buying") agency, as of 2023.[\[3\]](#cite_note-3)[\[4\]](#cite_note-Joseph-4) WPP Media's headquarters are located at [3 World Trade Center](https://en.wikipedia.org/wiki/3_World_Trade_Center "3 World Trade Center"), in [Lower Manhattan](https://en.wikipedia.org/wiki/Lower_Manhattan "Lower Manhattan"), and the company had subsidiaries in Asia, Australia, North America, and the [Europe, Middle East and Africa](https://en.wikipedia.org/wiki/Europe,_the_Middle_East_and_Africa "Europe, the Middle East and Africa") (EMEA) region. Businesses associated with GroupM included [Essence Global](https://en.wikipedia.org/wiki/Essence_Global "Essence Global"), [Mindshare](https://en.wikipedia.org/wiki/Mindshare_\(firm\) "Mindshare (firm)"), [Wavemaker](https://en.wikipedia.org/wiki/Wavemaker_\(media_agency\) "Wavemaker (media agency)"), as well as the defunct media agency [Maxus](https://en.wikipedia.org/wiki/Maxus_\(media_agency\) "Maxus (media agency)"), and the [influencer marketing](https://en.wikipedia.org/wiki/Influencer_marketing "Influencer marketing") agency Goat, with EssenceMediacom being the world's largest media agency network. In May 2025, GroupM was rebranded as WPP Media. [WPP plc](https://en.wikipedia.org/wiki/WPP_plc "WPP plc") formed GroupM in 2003 to unite Mediaedge:CIA and Mindshare Worldwide.[\[5\]](#cite_note-Oster-5)[\[6\]](#cite_note-6) In 2015, GroupM began requiring all media partners to acquire anti-piracy certification from the [Trustworthy Accountability Group](https://en.wikipedia.org/wiki/Trustworthy_Accountability_Group "Trustworthy Accountability Group").[\[7\]](#cite_note-7) In 2019, GroupM formed a coalition to help brands reach multicultural audiences.[\[8\]](#cite_note-8) The company had a diverse media advertisement investment goal of five percent; an initial goal of two percent Black-owned media, set in 2021,[\[9\]](#cite_note-9) was expanded in 2023 to include [AAPI](https://en.wikipedia.org/wiki/Asian_Pacific_Americans "Asian Pacific Americans"), Hispanic, and [LGBT](https://en.wikipedia.org/wiki/LGBT "LGBT") media.[\[10\]](#cite_note-10) Following the [acquisition](https://en.wikipedia.org/wiki/Acquisition_of_Twitter_by_Elon_Musk "Acquisition of Twitter by Elon Musk") of [Twitter](https://en.wikipedia.org/wiki/Twitter "Twitter") by [Elon Musk](https://en.wikipedia.org/wiki/Elon_Musk "Elon Musk") in 2022, GroupM deemed Twitter a "high risk" platform.[\[11\]](#cite_note-11) GroupM removed the classification in 2023, when [Linda Yaccarino](https://en.wikipedia.org/wiki/Linda_Yaccarino "Linda Yaccarino") was named Twitter's [chief executive officer](https://en.wikipedia.org/wiki/Chief_executive_officer "Chief executive officer") (CEO) and the two companies collaborated on a [brand safety](https://en.wikipedia.org/wiki/Brand_safety "Brand safety") project.[\[12\]](#cite_note-12) In 2022, GroupM debuted a carbon calculator to determine an advertisement's carbon output. The company also partnered with Good-Loop to launch an initiative to reduce the environmental impact of advertising spending. GroupM was the first agency holding group in Australia to offer carbon offsetting.[\[13\]](#cite_note-Ward-13)[\[14\]](#cite_note-14) The company formed a decarbonization coalition with 20 clients in 2022,[\[15\]](#cite_note-15) and improved the calculator's accuracy in 2023.[\[16\]](#cite_note-16) In 2023, GroupM removed made-for-advertising sites (MFAs) from its programmatic businesses.[\[17\]](#cite_note-MFAs-17) The move "\[set\] a precedent" for the [advertising industry](https://en.wikipedia.org/wiki/Advertising_industry "Advertising industry"), according to _[Digiday](https://en.wikipedia.org/wiki/Digiday "Digiday")_, and was an expansion of work by the company's team in the U.K., which maintained a list of approximately 6,000 [domain names](https://en.wikipedia.org/wiki/Domain_names "Domain names") that were not MFAs.[\[18\]](#cite_note-Digiday-18) GroupM also launched an initiative to help brands invest in quality journalism.[\[19\]](#cite_note-19) The business rebranded from GroupM to WPP Media in May 2025. It was confirmed that EssenceMediacom, Mindshare, T&Pm and Wavemaker would no longer operate as separate businesses and that there would be redundancies.[\[20\]](#cite_note-20) ## Operations and organizational structure \[[edit](https://en.wikipedia.org/w/index.php?title=WPP_Media&action=edit§ion=2 "Edit section: Operations and organizational structure")\] WPP Media's 15-floor, 700,000-square-foot headquarters is located at [3 World Trade Center](https://en.wikipedia.org/wiki/3_World_Trade_Center "3 World Trade Center"), in [Lower Manhattan](https://en.wikipedia.org/wiki/Lower_Manhattan "Lower Manhattan"). Prior to consolidation, GroupM had offices at multiple locations in [Midtown](https://en.wikipedia.org/wiki/Midtown_Manhattan "Midtown Manhattan"), for various brands.[\[21\]](#cite_note-21) Irwin Gotlieb was CEO from GroupM's founding until 2012,[\[22\]](#cite_note-22) when he became global [chairperson](https://en.wikipedia.org/wiki/Chairperson "Chairperson") until 2018.[\[5\]](#cite_note-Oster-5)[\[23\]](#cite_note-23) Subsequent CEOs included Dominic Proctor, Kelly Clark and Christian Juhl.[\[24\]](#cite_note-Clark-24) Brian Lesser was appointed global CEO in 2024.[\[25\]](#cite_note-25) WPP Media has subsidiaries in Asia,[\[a\]](#cite_note-27) Australia and New Zealand,[\[13\]](#cite_note-Ward-13) the [Europe, Middle East and Africa](https://en.wikipedia.org/wiki/Europe,_the_Middle_East_and_Africa "Europe, the Middle East and Africa") (EMEA) region,[\[27\]](#cite_note-28) North America,[\[28\]](#cite_note-29) and the U.K.[\[29\]](#cite_note-UK-30) In 2017, GroupM acquired a majority stake in MediaCom India, a [joint venture](https://en.wikipedia.org/wiki/Joint_venture "Joint venture") established in 2007 by GroupM India and the Madison Media group's principal shareholder [Sam Balsara](https://en.wikipedia.org/wiki/Sam_Balsara "Sam Balsara").[\[30\]](#cite_note-31) GroupM North America had approximately 6,000 employees and $17.6 billion in media investment billings in the U.S. and Canada, as of 2020–2022.[\[31\]](#cite_note-32)[\[32\]](#cite_note-33) GroupM restructured management in 2016, in an attempt to consolidate media investment and platform services.[\[33\]](#cite_note-34) In 2017, a reorganization eliminated the agency [Maxus](https://en.wikipedia.org/wiki/Maxus_\(media_agency\) "Maxus (media agency)"), transferring operations to [Essence](https://en.wikipedia.org/wiki/Essence_Global "Essence Global") and MEC (now known as [Wavemaker](https://en.wikipedia.org/wiki/Wavemaker_\(media_agency\) "Wavemaker (media agency)")).[\[34\]](#cite_note-Veteran-35) GroupM continued with five media agencies,[\[35\]](#cite_note-36) until 2022, when the company merged some of them to streamline operations.[\[36\]](#cite_note-37) Essence and Mediacom merged to form EssenceMediacom, and [Mindshare](https://en.wikipedia.org/wiki/Mindshare_\(firm\) "Mindshare (firm)") absorbed Neo.[\[37\]](#cite_note-Variety-38) EssenceMediacom was GroupM's largest agency and the world's largest media agency network,[\[38\]](#cite_note-39) with approximately 10,000 employees in 120 offices. The business managed advertisement billings of approximately $21 billion annually.[\[39\]](#cite_note-Indian-40) GroupM Entertainment was established in 2009 and later became Motion Content Group. It expanded into the U.S.,[\[40\]](#cite_note-Deadline-41) and was rebranded as GroupM Motion Entertainment in North America in 2023. The business partnered with [Warner Bros. Discovery](https://en.wikipedia.org/wiki/Warner_Bros._Discovery "Warner Bros. Discovery") to support GroupM's Diverse Voices Accelerator.[\[41\]](#cite_note-Adweek-42) WPP merged [24/7 Media](https://en.wikipedia.org/wiki/24/7_Media "24/7 Media") into Xaxis in 2013.[\[42\]](#cite_note-43) In 2023, WPP acquired the London-based agency Goat, which was merged with GroupM's influence unit Inca to operate under GroupM Nexus.[\[43\]](#cite_note-44) 1. [↑](#cite_ref-27) In Asia, GroupM has subsidiaries for India, Indonesia, Pakistan, South Asia, Sri Lanka, Thailand, and Vietnam.[\[26\]](#cite_note-26) 1. [↑](#cite_ref-1) Stam, Aleda (May 3, 2022). ["Edelman appoints AIG's Soni Basi as global chief people officer"](https://www.prweek.com/article/1754707/edelman-appoints-aigs-soni-basi-global-chief-people-officer). _[PRWeek](https://en.wikipedia.org/wiki/PRWeek "PRWeek")_. [Archived](https://web.archive.org/web/20221203151529/https://www.prweek.com/article/1754707/edelman-appoints-aigs-soni-basi-global-chief-people-officer) from the original on December 3, 2022. Retrieved September 26, 2023. Basi is set to replace Marie-Claire Barker, who left Edelman in December to join WPP media agency GroupM as chief people officer. 2. [↑](#cite_ref-2) ["India grows media spends by 5% in 2022: ComScore report | Analysis"](https://www.campaignasia.com/article/india-grows-media-spends-by-5-in-2022-comscore-report/485267). _Campaign Asia_. 3. [↑](#cite_ref-3) Davey, James (June 12, 2023). ["Retail media ad revenue forecast to surpass TV by 2028"](https://www.reuters.com/business/retail-consumer/retail-media-ad-revenue-forecast-surpass-tv-by-2028-2023-06-12/). [Reuters](https://en.wikipedia.org/wiki/Reuters "Reuters"). [Archived](https://web.archive.org/web/20230624135042/https://www.reuters.com/business/retail-consumer/retail-media-ad-revenue-forecast-surpass-tv-by-2028-2023-06-12/) from the original on 2023-06-24. Retrieved 2023-09-26. 4. [↑](#cite_ref-Joseph_4-0) Joseph, Seb; Scanlon, Krystal (November 14, 2022). ["The world's biggest media buyer GroupM is telling advertisers that Twitter is a 'high risk' media buy"](https://digiday.com/marketing/never-been-critical-twitters-ad-boycott-is-starting-to-look-like-a-long-goodbye/). _[Digiday](https://en.wikipedia.org/wiki/Digiday "Digiday")_. [Archived](https://web.archive.org/web/20230501192911/https://digiday.com/marketing/never-been-critical-twitters-ad-boycott-is-starting-to-look-like-a-long-goodbye/) from the original on May 1, 2023. Retrieved September 26, 2023. 5. [1](#cite_ref-Oster_5-0) [2](#cite_ref-Oster_5-1) Oster, Erik (April 6, 2018). ["Former GroupM CEO Irwin Gotlieb Steps Down as Global Chairman After 19 Years With WPP"](https://www.adweek.com/agencies/former-groupm-ceo-irwin-gotlieb-steps-down-as-global-chairman-after-19-years-with-wpp/). _[Adweek](https://en.wikipedia.org/wiki/Adweek "Adweek")_. [Shamrock Holdings](https://en.wikipedia.org/wiki/Shamrock_Holdings "Shamrock Holdings"). [ISSN](https://en.wikipedia.org/wiki/ISSN_\(identifier\) "ISSN (identifier)") [0199-2864](https://search.worldcat.org/issn/0199-2864). [Archived](https://web.archive.org/web/20221105051908/https://www.adweek.com/agencies/former-groupm-ceo-irwin-gotlieb-steps-down-as-global-chairman-after-19-years-with-wpp/) from the original on November 5, 2022. Retrieved September 26, 2023. 6. [↑](#cite_ref-6) ["WPP Creates Division to Unite Agencies"](https://www.nytimes.com/2003/04/17/business/media/wpp-creates-division-to-unite-agencies.html). _[The New York Times](https://en.wikipedia.org/wiki/The_New_York_Times "The New York Times")_. April 17, 2003. [Archived](https://web.archive.org/web/20230926152201/https://www.nytimes.com/2003/04/17/business/media/wpp-creates-division-to-unite-agencies.html) from the original on September 26, 2023. Retrieved September 26, 2023. 7. [↑](#cite_ref-7) Johnson, Lauren. ["GroupM Singles Out Piracy Websites as Marketers' Next Ad-Fraud Headache"](https://www.adweek.com/performance-marketing/groupm-singles-out-piracy-websites-marketers-next-ad-fraud-headache-167090/). _Adweek_. [Archived](https://web.archive.org/web/20230722141808/https://www.adweek.com/performance-marketing/groupm-singles-out-piracy-websites-marketers-next-ad-fraud-headache-167090/) from the original on 2023-07-22. Retrieved 2023-09-26. 8. [↑](#cite_ref-8) Smiley, Minda (September 19, 2019). ["GroupM Is Forming a Coalition to Help Brands Better Reach Multicultural Audiences"](https://www.adweek.com/agencies/groupm-is-forming-a-coalition-to-help-brands-better-reach-multicultural-audiences/). _Adweek_. [Archived](https://web.archive.org/web/20230206041725/https://www.adweek.com/agencies/groupm-is-forming-a-coalition-to-help-brands-better-reach-multicultural-audiences/) from the original on February 6, 2023. Retrieved September 26, 2023. 9. [↑](#cite_ref-9) Lepitak, Stephen (May 11, 2021). ["GroupM Continues Diversity Drive With Media Inclusion Initiative"](https://www.adweek.com/agencies/groupm-continues-diversity-drive-with-media-inclusion-initiative/). _Adweek_. [Archived](https://web.archive.org/web/20230119105113/https://www.adweek.com/agencies/groupm-continues-diversity-drive-with-media-inclusion-initiative/) from the original on January 19, 2023. Retrieved September 26, 2023. 10. [↑](#cite_ref-10) Steinberg, Brian (March 9, 2023). ["GroupM Offers Plan to Expand Investment in Diverse Media"](https://variety.com/2023/tv/news/groupm-oplan-to-expand-investment-in-diverse-media-1235547564/). _[Variety](https://en.wikipedia.org/wiki/Variety_\(magazine\) "Variety (magazine)")_. [Penske Media Corporation](https://en.wikipedia.org/wiki/Penske_Media_Corporation "Penske Media Corporation"). [ISSN](https://en.wikipedia.org/wiki/ISSN_\(identifier\) "ISSN (identifier)") [0042-2738](https://search.worldcat.org/issn/0042-2738). [OCLC](https://en.wikipedia.org/wiki/OCLC_\(identifier\) "OCLC (identifier)") [810134503](https://search.worldcat.org/oclc/810134503). [Archived](https://web.archive.org/web/20230328113629/https://variety.com/2023/tv/news/groupm-oplan-to-expand-investment-in-diverse-media-1235547564/) from the original on March 28, 2023. Retrieved September 26, 2023. 11. [↑](#cite_ref-11) Clark, Mitchell (November 14, 2022). ["Buying ads on Twitter is 'high-risk' according to the world's biggest ad agency"](https://www.theverge.com/2022/11/14/23459254/twitter-high-risk-ads-groupm-advertisers-content-moderation). _[The Verge](https://en.wikipedia.org/wiki/The_Verge "The Verge")_. [Vox Media](https://en.wikipedia.org/wiki/Vox_Media "Vox Media"). [Archived](https://web.archive.org/web/20230726231246/https://www.theverge.com/2022/11/14/23459254/twitter-high-risk-ads-groupm-advertisers-content-moderation) from the original on July 26, 2023. Retrieved September 26, 2023. 12. [↑](#cite_ref-12) Murphy, Hannah; Thomas, Daniel (May 18, 2023). ["Twitter no longer 'high risk' after new chief hired, says top ad group"](https://www.ft.com/content/1412d474-bd47-40be-a0a8-7f349b10e997). _[Financial Times](https://en.wikipedia.org/wiki/Financial_Times "Financial Times")_. [ISSN](https://en.wikipedia.org/wiki/ISSN_\(identifier\) "ISSN (identifier)") [0307-1766](https://search.worldcat.org/issn/0307-1766). [Archived](https://web.archive.org/web/20230724073627/https://www.ft.com/content/1412d474-bd47-40be-a0a8-7f349b10e997) from the original on July 24, 2023. Retrieved September 26, 2023. 13. [1](#cite_ref-Ward_13-0) [2](#cite_ref-Ward_13-1) Ward, Miranda (July 26, 2022). ["GroupM to offset digital ads as part of Alpha plan"](https://www.afr.com/companies/media-and-marketing/groupm-to-offset-digital-ads-as-part-of-alpha-plan-20220706-p5azkb). _[Australian Financial Review](https://en.wikipedia.org/wiki/Australian_Financial_Review "Australian Financial Review")_. [Nine Entertainment](https://en.wikipedia.org/wiki/Nine_Entertainment "Nine Entertainment"). [OCLC](https://en.wikipedia.org/wiki/OCLC_\(identifier\) "OCLC (identifier)") [1131035760](https://search.worldcat.org/oclc/1131035760). [Archived](https://web.archive.org/web/20230201091055/https://www.afr.com/companies/media-and-marketing/groupm-to-offset-digital-ads-as-part-of-alpha-plan-20220706-p5azkb) from the original on February 1, 2023. Retrieved September 26, 2023. 14. [↑](#cite_ref-14) Bürgi, Michael (July 20, 2022). ["GroupM wants to lead the industry on decarbonization efforts — will other media agencies follow?"](https://digiday.com/media/groupm-wants-to-lead-the-industry-on-decarbonization-efforts-will-other-media-agencies-follow/). _Digiday_. [Archived](https://web.archive.org/web/20230322164353/https://digiday.com/media/groupm-wants-to-lead-the-industry-on-decarbonization-efforts-will-other-media-agencies-follow/) from the original on March 22, 2023. Retrieved September 26, 2023. 15. [↑](#cite_ref-15) Morley, Olivia; Lundstrom, Kathryn (November 10, 2022). ["GroupM Pulls 20 Clients Onboard Its Media Decarbonization Coalition"](https://www.adweek.com/agencies/groupm-20-clients-media-decarbonization-coalition/). _Adweek_. [Archived](https://web.archive.org/web/20230202144715/https://www.adweek.com/agencies/groupm-20-clients-media-decarbonization-coalition/) from the original on February 2, 2023. Retrieved September 26, 2023. 16. [↑](#cite_ref-16) Calculator improvements: - Stam, Aleda (February 16, 2023). ["GroupM Updates its Carbon Calculator to Help Measure Ad Campaign Emissions"](https://adage.com/article/agency-news/groupm-updates-carbon-calculator-ad-campaign-emissions-tracking/2473886). _[Ad Age](https://en.wikipedia.org/wiki/Ad_Age "Ad Age")_. [Archived](https://web.archive.org/web/20230327110052/https://adage.com/article/agency-news/groupm-updates-carbon-calculator-ad-campaign-emissions-tracking/2473886) from the original on March 27, 2023. Retrieved September 26, 2023. - Lundstrom, Kathryn (August 24, 2023). ["GroupM and SeenThis Team Up to Cut Carbon From Video Ads"](https://www.adweek.com/media/groupm-and-seenthis-team-up-to-cut-carbon-from-video-ads/). _Adweek_. [Archived](https://web.archive.org/web/20230920070327/https://www.adweek.com/media/groupm-and-seenthis-team-up-to-cut-carbon-from-video-ads/) from the original on September 20, 2023. Retrieved September 26, 2023. 17. [↑](#cite_ref-MFAs_17-0) Barber, Kayleigh; Bürgi, Michael; Shields, Ronan (August 21, 2023). ["GroupM is removing MFAs from its inclusion lists"](https://digiday.com/media-buying/groupm-is-removing-mfas-from-its-inclusion-lists/). _Digiday_. [Archived](https://web.archive.org/web/20230821115844/https://digiday.com/media-buying/groupm-is-removing-mfas-from-its-inclusion-lists/) from the original on August 21, 2023. Retrieved September 26, 2023. 18. [↑](#cite_ref-Digiday_18-0) Barber, Kayleigh (July 24, 2023). ["How GroupM's inclusion list decides which publishers it sells programmatically"](https://digiday.com/media-buying/the-rundown-how-groupms-inclusion-list-decides-which-publishers-it-sells-programmatically/). _Digiday_. [Archived](https://web.archive.org/web/20230802151210/https://digiday.com/media-buying/the-rundown-how-groupms-inclusion-list-decides-which-publishers-it-sells-programmatically/) from the original on August 2, 2023. Retrieved September 26, 2023. 19. [↑](#cite_ref-19) Weissbrot, Alison. ["GroupM launches tool to help brands invest in quality journalism"](https://www.prweek.com/article/1814993/groupm-launches-tool-help-brands-invest-quality-journalism). _[PRWeek](https://en.wikipedia.org/wiki/PRWeek "PRWeek")_. [Archived](https://web.archive.org/web/20230316022403/https://www.prweek.com/article/1814993/groupm-launches-tool-help-brands-invest-quality-journalism) from the original on 2023-03-16. Retrieved 2023-09-26. 20. [↑](#cite_ref-20) ["What GroupM is telling staff about restructuring, rebranding and redundancies"](https://www.thedrum.com/news/2025/05/06/what-groupm-telling-staff-about-restructuring-rebranding-and-redundancies). _The Drum_. 6 May 2025. Retrieved 15 May 2025. 21. [↑](#cite_ref-21) Baird-Remba, Rebecca (January 29, 2019). ["How GroupM Created an Office in World Trade Center for Nine Different Companies"](https://commercialobserver.com/2019/01/how-groupm-created-an-office-in-world-trade-center-for-nine-different-companies/). _[Commercial Observer](https://en.wikipedia.org/wiki/Commercial_Observer "Commercial Observer")_. [Archived](https://web.archive.org/web/20230328153903/https://commercialobserver.com/2019/01/how-groupm-created-an-office-in-world-trade-center-for-nine-different-companies/) from the original on March 28, 2023. Retrieved September 26, 2023. 22. [↑](#cite_ref-22) Sanders, Lisa (February 28, 2005). ["GroupM's Gotlieb Again Rebuilding Media Model"](https://adage.com/article/special-report-media-agency-of-the-year/groupm-s-gotlieb-rebuilding-media-model/102244). _Ad Age_. [Crain Communications](https://en.wikipedia.org/wiki/Crain_Communications "Crain Communications"). 23. [↑](#cite_ref-23) Irwin Gotlieb: - Graham, Megan (April 6, 2018). 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[Archived](https://web.archive.org/web/20230401152423/https://deadline.com/2023/02/wpp-motion-content-group-rebrands-groupm-motion-entertainment-1235266577/) from the original on April 1, 2023. Retrieved September 26, 2023. 41. [↑](#cite_ref-Adweek_42-0) Bradley, Bill (March 6, 2023). ["Warner Bros. Discovery and GroupM Partner to Amplify Diverse Voices"](https://www.adweek.com/convergent-tv/warner-bros-discovery-groupm-partner-diverse-voices-accelerator/). _[Adweek](https://en.wikipedia.org/wiki/Adweek "Adweek")_. [Archived](https://web.archive.org/web/20230404022036/https://www.adweek.com/convergent-tv/warner-bros-discovery-groupm-partner-diverse-voices-accelerator/) from the original on April 4, 2023. Retrieved September 26, 2023. 42. [↑](#cite_ref-43) Bruell, Alexandra (December 3, 2013). ["WPP Merges Xaxis with 24/7 Media in Bid for Scale in Programmatic Ads"](https://adage.com/article/agency-news/wpp-s-latest-scale-play-xaxis-merges-24-7-media/245493). _Ad Age_. [Archived](https://web.archive.org/web/20230210072117/https://adage.com/article/agency-news/wpp-s-latest-scale-play-xaxis-merges-24-7-media/245493) from the original on February 10, 2023. Retrieved September 26, 2023. 43. [↑](#cite_ref-44) Lepitak, Stephen (March 22, 2023). ["WPP Scales Influencer Marketing Offer With the Acquisition of The Goat Agency"](https://www.adweek.com/agencies/wpp-scales-influencer-marketing-offer-with-the-acquisition-of-goat/). _Adweek_. The acquisition will see Goat join GroupM and merge with its current influencer marketing offer INCA... - [Official website](https://www.wppmedia.com/) - [GroupM](https://www.wpp.com/en/companies/groupm) at [WPP plc](https://en.wikipedia.org/wiki/WPP_plc "WPP plc")