---
source_url: "https://en.wikipedia.org/wiki/Booking_Holdings"
title: Booking Holdings - Wikipedia
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---

> **Original source:** https://en.wikipedia.org/wiki/Booking_Holdings

From Wikipedia, the free encyclopedia

Booking Holdings Inc.

Formerly

-   Priceline.com Incorporated (1998–2014)
-   The Priceline Group Inc. (2014–2018)

Type

[Public](https://en.wikipedia.org/wiki/Public_company "Public company")

[Traded as](https://en.wikipedia.org/wiki/Ticker_symbol "Ticker symbol")

-   [Nasdaq](https://en.wikipedia.org/wiki/Nasdaq "Nasdaq"): [BKNG](https://www.nasdaq.com/market-activity/stocks/bkng)
-   [Nasdaq-100](https://en.wikipedia.org/wiki/Nasdaq-100 "Nasdaq-100") component
-   [S&P 100](https://en.wikipedia.org/wiki/S&P_100 "S&P 100") component
-   [S&P 500](https://en.wikipedia.org/wiki/S&P_500 "S&P 500") component

Industry

-   [Travel](https://en.wikipedia.org/wiki/Travel "Travel")
-   [Technology](https://en.wikipedia.org/wiki/Technology "Technology")

Founded

1996; 30 years ago[\[1\]](#cite_note-1) in [Stamford, Connecticut](https://en.wikipedia.org/wiki/Stamford,_Connecticut "Stamford, Connecticut"), U.S.

Founder

[Jay S. Walker](https://en.wikipedia.org/wiki/Jay_S._Walker "Jay S. Walker")

Headquarters

[Norwalk, Connecticut](https://en.wikipedia.org/wiki/Norwalk,_Connecticut "Norwalk, Connecticut")

,

U.S.

Key people

-   Glenn D. Fogel ([CEO](https://en.wikipedia.org/wiki/Chief_executive_officer "Chief executive officer"))
-   Robert J. Mylod Jr. ([chair](https://en.wikipedia.org/wiki/Chair_\(officer\) "Chair (officer)"))
-   Peter J. Millones, Jr. ([general counsel](https://en.wikipedia.org/wiki/General_counsel "General counsel"))
-   Paulo Pisano ([CHRO](https://en.wikipedia.org/wiki/Chief_human_resources_officer "Chief human resources officer"))

Products

-   [Booking.com](https://en.wikipedia.org/wiki/Booking.com "Booking.com")
-   [Priceline.com](https://en.wikipedia.org/wiki/Priceline.com "Priceline.com")
-   [Agoda](https://en.wikipedia.org/wiki/Agoda "Agoda")
-   Rentalcars.com
-   [Kayak](https://en.wikipedia.org/wiki/Kayak_\(company\) "Kayak (company)")
-   [OpenTable](https://en.wikipedia.org/wiki/OpenTable "OpenTable")
-   Rocketmiles
-   FareHarbor
-   [HotelsCombined](https://en.wikipedia.org/wiki/HotelsCombined "HotelsCombined")
-   [Cheapflights](https://en.wikipedia.org/wiki/Cheapflights "Cheapflights")
-   [momondo](https://en.wikipedia.org/wiki/Momondo "Momondo")

Revenue

![Increase](https://upload.wikimedia.org/wikipedia/commons/thumb/b/b0/Increase2.svg/20px-Increase2.svg.png?utm_source=en.wikipedia.org&utm_campaign=parser&utm_content=thumbnail) [US$](https://en.wikipedia.org/wiki/United_States_dollar "United States dollar")26.9 billion (2025)

[Operating income](https://en.wikipedia.org/wiki/Earnings_before_interest_and_taxes "Earnings before interest and taxes")

![Increase](https://upload.wikimedia.org/wikipedia/commons/thumb/b/b0/Increase2.svg/20px-Increase2.svg.png?utm_source=en.wikipedia.org&utm_campaign=parser&utm_content=thumbnail) US$8.83 billion (2025)

[Net income](https://en.wikipedia.org/wiki/Net_income "Net income")

![Decrease](https://upload.wikimedia.org/wikipedia/commons/thumb/e/ed/Decrease2.svg/20px-Decrease2.svg.png?utm_source=en.wikipedia.org&utm_campaign=parser&utm_content=thumbnail) US$5.40 billion (2025)

[Total assets](https://en.wikipedia.org/wiki/Asset "Asset")

![Increase](https://upload.wikimedia.org/wikipedia/commons/thumb/b/b0/Increase2.svg/20px-Increase2.svg.png?utm_source=en.wikipedia.org&utm_campaign=parser&utm_content=thumbnail) US$29.3 billion (2025)

[Total equity](https://en.wikipedia.org/wiki/Equity_\(finance\) "Equity (finance)")

![Decrease](https://upload.wikimedia.org/wikipedia/commons/thumb/e/ed/Decrease2.svg/20px-Decrease2.svg.png?utm_source=en.wikipedia.org&utm_campaign=parser&utm_content=thumbnail) US$−5.6 billion (2025)

Number of employees

24,300 (2025)

Website

[bookingholdings.com](http://bookingholdings.com/)

**Footnotes**  
[\[2\]](#cite_note-10K-2)

**Booking Holdings Inc.** is an American travel technology company based in [Norwalk, Connecticut](https://en.wikipedia.org/wiki/Norwalk,_Connecticut "Norwalk, Connecticut"), that owns and operates several travel fare aggregators and travel fare [metasearch engines](https://en.wikipedia.org/wiki/Metasearch_engine "Metasearch engine") including namesake and flagship [Booking.com](https://en.wikipedia.org/wiki/Booking.com "Booking.com"), [Priceline.com](https://en.wikipedia.org/wiki/Priceline.com "Priceline.com"), [Agoda](https://en.wikipedia.org/wiki/Agoda "Agoda"), [Kayak](https://en.wikipedia.org/wiki/Kayak_\(company\) "Kayak (company)"), [Cheapflights](https://en.wikipedia.org/wiki/Cheapflights "Cheapflights"), Rentalcars.com, [Momondo](https://en.wikipedia.org/wiki/Momondo "Momondo"), and [OpenTable](https://en.wikipedia.org/wiki/OpenTable "OpenTable"). It operates websites in about 40 languages and 200 countries.

The company is ranked 243rd on the [Fortune 500](https://en.wikipedia.org/wiki/Fortune_500 "Fortune 500") list of the largest United States corporations by revenue.[\[3\]](#cite_note-3) The company primarily derives its revenue from [commissions](https://en.wikipedia.org/wiki/Commission_\(remuneration\) "Commission (remuneration)"), with a small portion derived from [advertising](https://en.wikipedia.org/wiki/Advertising "Advertising").[\[2\]](#cite_note-10K-2) In 2023, consumers booked 1.235 billion room nights of accommodation, 88 million rental car days, and 68 million airplane tickets using websites owned by Booking Holdings.[\[2\]](#cite_note-10K-2)

In 1996, [Jay S. Walker](https://en.wikipedia.org/wiki/Jay_S._Walker "Jay S. Walker") founded Priceline.com Incorporated in [Stamford, Connecticut](https://en.wikipedia.org/wiki/Stamford,_Connecticut "Stamford, Connecticut"), which launched [Priceline.com](https://en.wikipedia.org/wiki/Priceline.com "Priceline.com"), an online travel site, that used a [Name Your Own Price](https://en.wikipedia.org/wiki/Name_Your_Own_Price "Name Your Own Price") bidding model.[\[4\]](#cite_note-founder-4)

On March 31, 1999, Priceline.com Incorporated became a [public company](https://en.wikipedia.org/wiki/Public_company "Public company") via an [initial public offering](https://en.wikipedia.org/wiki/Initial_public_offering "Initial public offering"), making Walker, who owned a 35% stake in the company, a multi-billionaire. The company's original ticker symbol was "PCLN".[\[5\]](#cite_note-5)[\[4\]](#cite_note-founder-4)

The company experimented with selling other products and services such as groceries, gasoline, home mortgages, and cars, but these offerings were discontinued in 2000.[\[6\]](#cite_note-6)[\[7\]](#cite_note-7)

In July 2005, the company acquired [Booking.com](https://en.wikipedia.org/wiki/Booking.com "Booking.com") for $133 million and was merged with ActiveHotels.com, a European online hotel reservation company, purchased by Priceline Group for $161 million in September 2004.[\[8\]](#cite_note-oral-8)

In April 2014, the name of the company was changed from priceline.com Incorporated to The Priceline Group Inc.[\[2\]](#cite_note-10K-2)

In August 2017, Kayak acquired the assets of Mundi, a Brazilian metasearch company.[\[9\]](#cite_note-9)[\[10\]](#cite_note-10)

In February 2018, the company changed its name to Booking Holdings and changed its Nasdaq ticker symbol to the current "BKNG".[\[11\]](#cite_note-11)[\[12\]](#cite_note-12)

In 2021, the company offered to acquire [GoToGate](https://en.wikipedia.org/wiki/GoToGate "GoToGate"); however, the deal was blocked by European regulators in 2023.[\[13\]](#cite_note-13)

Jeffery H. Boyd was named chief executive officer in 2002 and remained in that role until becoming chairman in 2013.[\[14\]](#cite_note-14)

Effective January 2014, [Darren Huston](https://en.wikipedia.org/wiki/Darren_Huston "Darren Huston") was named chief executive officer of the company, replacing Jeff Boyd.[\[15\]](#cite_note-15) In April 2016, Huston was forced to resign following an undisclosed personal relationship with an employee, and Boyd was named interim CEO.[\[16\]](#cite_note-16)

Effective January 2017, Glenn D. Fogel was named chief executive officer and president.[\[17\]](#cite_note-17)

The key trends for Booking Holdings are (as at the financial year ending December 31):[\[18\]](#cite_note-18)

Revenue (US$ bn)

Net profit (US$ bn)

Total assets (US$ bn)

Employees

2016

10.7

2.1

19.8

18,500

2017

12.6

2.3

25.4

22,900

2018

14.5

3.9

22.6

24,500

2019

15.0

4.8

21.4

26,400

2020

6.7

0.06

21.8

20,300

2021

10.9

1.1

23.6

20,300

2022

17.0

3.0

25.3

21,600

2023

21.3

4.2

24.3

23,600

2024

23.7

5.8

27.7

24,300

2025

26.9

5.4

29.3

24,300

#

Year

Company

Price

Ref(s).

1997

[Priceline.com](https://en.wikipedia.org/wiki/Priceline.com "Priceline.com")

[\[19\]](#cite_note-profitable-19)

1

2004

Major stakes in Travelweb and Active Hotels

[\[20\]](#cite_note-20)

2

2005

[Booking.com](https://en.wikipedia.org/wiki/Booking.com "Booking.com")

$135 million

[\[19\]](#cite_note-profitable-19)

3

2007

[Agoda](https://en.wikipedia.org/wiki/Agoda "Agoda").com

[\[21\]](#cite_note-21)

4

2010

TravelJigsaw / [Rentalcars.com](https://en.wikipedia.org/wiki/Rentalcars.com "Rentalcars.com")

[\[22\]](#cite_note-22)

5

2013

[Kayak.com](https://en.wikipedia.org/wiki/Kayak.com "Kayak.com")

$1.8 billion

[\[23\]](#cite_note-23)

6

2014

[OpenTable](https://en.wikipedia.org/wiki/OpenTable "OpenTable")

$2.6 billion

[\[24\]](#cite_note-24)

7

2014

Buuteeq and Hotel Ninjas

$98 million

[\[25\]](#cite_note-25)

8

2015

Rocketmiles

[\[26\]](#cite_note-26)

9

2017

[Momondo](https://en.wikipedia.org/wiki/Momondo "Momondo") and [Cheapflights](https://en.wikipedia.org/wiki/Cheapflights "Cheapflights")

$550 million

[\[27\]](#cite_note-27)

10

2017

Mundi

[\[28\]](#cite_note-28)

11

2018

FareHarbor

$250 million

[\[29\]](#cite_note-29)

12

2018

Minority stake in [DiDi](https://en.wikipedia.org/wiki/DiDi_\(company\) "DiDi (company)")

$500 million

[\[30\]](#cite_note-30)

13

2018

[HotelsCombined](https://en.wikipedia.org/wiki/HotelsCombined "HotelsCombined")

$140 million

[\[31\]](#cite_note-31)

14

2019

Venga

[\[32\]](#cite_note-32)

15

2022

Getaroom

$1.2 billion

[\[33\]](#cite_note-33)

16

2026

Libro (via OpenTable)

Undisclosed

[\[34\]](#cite_note-34)

1.  [↑](#cite_ref-1) ["Booking.com: The largest selection of hotels, homes, and vacation rentals"](https://www.booking.com/general.html?tmpl=docs%2Fabout). _Booking.com_.
2.  [1](#cite_ref-10K_2-0) [2](#cite_ref-10K_2-1) [3](#cite_ref-10K_2-2) [4](#cite_ref-10K_2-3) ["Booking Holdings 2025 Annual Report (Form 10-K)"](https://www.sec.gov/ix?doc=/Archives/edgar/data/1075531/000107553126000009/bkng-20251231.htm). [United States Securities and Exchange Commission](https://en.wikipedia.org/wiki/United_States_Securities_and_Exchange_Commission "United States Securities and Exchange Commission"). February 18, 2026.
3.  [↑](#cite_ref-3) ["Booking Holdings"](https://fortune.com/company/booking-holdings/). _[Fortune](https://en.wikipedia.org/wiki/Fortune_\(magazine\) "Fortune (magazine)")_.
4.  [1](#cite_ref-founder_4-0) [2](#cite_ref-founder_4-1) Weber, Thomas E.; Petersen, Andrea (April 1, 1999). ["Priceline's Initial Public Offering Turns Founder Into Billionaire"](https://www.wsj.com/articles/SB922927682927802935). _[The Wall Street Journal](https://en.wikipedia.org/wiki/The_Wall_Street_Journal "The Wall Street Journal")_.
5.  [↑](#cite_ref-5) Piskora, Beth (March 31, 1999). ["Priceline Blasts Off – Online Ticketing Enterprise IPO Up 3 331%"](https://nypost.com/1999/03/31/priceline-blasts-off-online-ticketing-enterprise-ipo-up-331/). _[New York Post](https://en.wikipedia.org/wiki/New_York_Post "New York Post")_.
6.  [↑](#cite_ref-6) Brooks, Nancy Rivera (October 5, 2000). ["Priceline.com to Put Gas Up for Bid on Web"](https://www.latimes.com/archives/la-xpm-2000-feb-26-fi-2917-story.html). _[Los Angeles Times](https://en.wikipedia.org/wiki/Los_Angeles_Times "Los Angeles Times")_.
7.  [↑](#cite_ref-7) ["Priceline Runs Out of Gas, Groceries"](http://www.cbsnews.com/news/priceline-runs-out-of-gas-groceries/). _[CBS News](https://en.wikipedia.org/wiki/CBS_News "CBS News")_. February 26, 2000.
8.  [↑](#cite_ref-oral_8-0) Schaal, Dennis (2018). ["The Oral History of Travel's Greatest Acquisition: Booking.com"](https://skift.com/oral-history-of-booking-acquisition/). _[Skift](https://en.wikipedia.org/wiki/Skift "Skift")_.
9.  [↑](#cite_ref-9) McDonald, Michele (August 3, 2017). ["Kayak acquires Brazilian travel metasearch site Mundi"](https://www.phocuswire.com/Kayak-acquires-Brazilian-travel-metasearch-site-Mundi). _Phocuswire_.
10.  [↑](#cite_ref-10) O'Neill, Sean (August 4, 2017). ["Kayak Acquires Assets of Struggling Brazilian Metasearch Company Mundi"](https://skift.com/2017/08/04/kayak-acquires-struggling-brazilian-metasearch-company-mundi/). _[Skift](https://en.wikipedia.org/wiki/Skift "Skift")_.
11.  [↑](#cite_ref-11) Josephs, Leslie (February 21, 2018). ["Online travel giant Priceline Group changes name to Booking Holdings"](https://www.cnbc.com/2018/02/21/priceline-group-changes-name-to-booking-holdings.html). _[CNBC](https://en.wikipedia.org/wiki/CNBC "CNBC")_.
12.  [↑](#cite_ref-12) VANIAN, JONATHAN (February 21, 2018). ["Why Priceline Group Is Changing Its Name to Booking Holdings"](https://fortune.com/2018/02/21/priceline-group-booking-holdings/). _[Fortune](https://en.wikipedia.org/wiki/Fortune_\(magazine\) "Fortune (magazine)")_.
13.  [↑](#cite_ref-13) Schaal, Dennis (October 3, 2023). ["After Booking Deal Went Bust, Etraveli CEO Says Price 'No Longer in Play'"](https://skift.com/2023/10/03/after-booking-deal-went-bust-etraveli-ceo-says-price-no-longer-in-play/). _[Skift](https://en.wikipedia.org/wiki/Skift "Skift")_.
14.  [↑](#cite_ref-14) Lincoln, Kevin (January 19, 2012). ["Meet The Man Who Turned Priceline Into A $24 Billion Company"](https://www.businessinsider.com/priceline-jeff-boyd-2012-1). _[Business Insider](https://en.wikipedia.org/wiki/Business_Insider "Business Insider")_.
15.  [↑](#cite_ref-15) Clampet, Jason (November 7, 2013). ["Priceline Replaces CEO With Booking.com Boss"](https://skift.com/2013/11/07/breaking-priceline-replaces-ceo-boyd-to-remain-chairman/). _[Skift](https://en.wikipedia.org/wiki/Skift "Skift")_.
16.  [↑](#cite_ref-16) ["Priceline Group CEO Darren Huston Resigns; Chairman Jeffery H. Boyd Appointed Interim CEO"](https://www.prnewswire.com/news-releases/priceline-group-ceo-darren-huston-resigns-chairman-jeffery-h-boyd-appointed-interim-ceo-300259053.html) (Press release). [PR Newswire](https://en.wikipedia.org/wiki/PR_Newswire "PR Newswire"). April 28, 2016.
17.  [↑](#cite_ref-17) ["The Priceline Group Names Glenn Fogel CEO"](https://www.prnewswire.com/news-releases/the-priceline-group-names-glenn-fogel-ceo-300379379.html) (Press release). [PR Newswire](https://en.wikipedia.org/wiki/PR_Newswire "PR Newswire"). December 15, 2016.
18.  [↑](#cite_ref-18) ["Booking Holdings Fundamentalanalyse | KGV | Kennzahlen"](https://www.boerse.de/fundamental-analyse/Booking-Holdings-Aktie/US09857L1089). _boerse.de_ (in German).
19.  [1](#cite_ref-profitable_19-0) [2](#cite_ref-profitable_19-1) O'Neill, Sean (October 2, 2012). ["Why Priceline's Purchase of Booking.com Was the Most Profitable Deal of the 2000s"](https://www.phocuswire.com/Why-Pricelines-purchase-of-Booking-com-was-the-most-profitable-travel-deal-of-the-2000s). _Phocuswire_.
20.  [↑](#cite_ref-20) ["Priceline Posts Profit, Buys Travelweb"](https://www.wsj.com/articles/SB108362212858400714). _[The Wall Street Journal](https://en.wikipedia.org/wiki/The_Wall_Street_Journal "The Wall Street Journal")_. May 3, 2004.
21.  [↑](#cite_ref-21) ["Priceline.com Acquires Asian Online Hotel Reservation Service Company Agoda"](https://www.reuters.com/article/idUSIN20071108160105PCLN20071108). _[Reuters](https://en.wikipedia.org/wiki/Reuters "Reuters")_. November 8, 2007.
22.  [↑](#cite_ref-22) Schaal, Dennis (May 18, 2010). ["Priceline Acquires Car Rental Firm Travel Jigsaw As Part of Expansion Drive"](https://www.phocuswire.com/Priceline-acquires-car-rental-firm-TravelJigsaw-as-part-of-expansion-drive). _Phocuswire_.
23.  [↑](#cite_ref-23) Lardinois, Frederic (November 8, 2012). ["Priceline.com Acquires Kayak For $1.8 Billion, Will Allow Kayak To Continue To Operate Independently"](https://techcrunch.com/2012/11/08/priceline-com-acquires-kayak-for-1-8-billion/). _[TechCrunch](https://en.wikipedia.org/wiki/TechCrunch "TechCrunch")_.
24.  [↑](#cite_ref-24) Sharf, Samantha (June 13, 2014). ["Priceline Reserves OpenTable for 2.6 Billion"](https://www.forbes.com/sites/samanthasharf/2014/06/13/priceline-reserves-opentable-for-2-6-billion/#37e63e743892). _[Forbes](https://en.wikipedia.org/wiki/Forbes "Forbes")_.
25.  [↑](#cite_ref-25) Schaal, Dennis (August 11, 2014). ["Priceline Group Paid $98 Million for Buuteeq and Hotel Ninjas"](https://skift.com/2014/08/11/priceline-group-paid-98-million-for-buuteeq-and-hotel-ninjas/). _[Skift](https://en.wikipedia.org/wiki/Skift "Skift")_.
26.  [↑](#cite_ref-26) Elahi, Amina; Karp, Gregory (February 19, 2015). ["Priceline to acquire Chicago startup Rocketmiles, says report"](https://www.chicagotribune.com/business/blue-sky/chi-priceline-to-acquire-rocketmiles-bsi-story.html). _[Chicago Tribune](https://en.wikipedia.org/wiki/Chicago_Tribune "Chicago Tribune")_.
27.  [↑](#cite_ref-27) ["The Priceline Group Completes the Acquisition of Momondo Group"](https://www.prnewswire.com/news-releases/the-priceline-group-completes-the-acquisition-of-momondo-group-300492526.html) (Press release). [PR Newswire](https://en.wikipedia.org/wiki/PR_Newswire "PR Newswire"). July 24, 2017.
28.  [↑](#cite_ref-28) O'Neill, Sean (August 4, 2017). ["Kayak Acquires Assets of Struggling Brazilian Metasearch Company Mundi"](https://skift.com/2017/08/04/kayak-acquires-struggling-brazilian-metasearch-company-mundi/). _[Skift](https://en.wikipedia.org/wiki/Skift "Skift")_.
29.  [↑](#cite_ref-29) ["Booking Holdings Announces it has Signed an Agreement to Acquire FareHarbor"](https://www.prnewswire.com/news-releases/booking-holdings-announces-it-has-signed-an-agreement-to-acquire-fareharbor-300632814.html) (Press release). [PR Newswire](https://en.wikipedia.org/wiki/PR_Newswire "PR Newswire"). April 19, 2018.
30.  [↑](#cite_ref-30) Cadell, Cate (July 17, 2018). ["China's Didi gets $500 million funding from Booking.com parent"](https://www.reuters.com/article/idUSKBN1K70TH/). _[Reuters](https://en.wikipedia.org/wiki/Reuters "Reuters")_.
31.  [↑](#cite_ref-31) Schaal, Dennis (August 13, 2018). ["Booking Holdings Bought HotelsCombined for Only $140 Million"](https://skift.com/2018/08/13/booking-holdings-bought-hotelscombined-for-only-140-million/). _[Skift](https://en.wikipedia.org/wiki/Skift "Skift")_.
32.  [↑](#cite_ref-32) ["Booking Holdings Agrees to Acquire Venga"](https://www.prnewswire.com/news-releases/booking-holdings-agrees-to-acquire-venga-300842570.html) (Press release). [PR Newswire](https://en.wikipedia.org/wiki/PR_Newswire "PR Newswire"). May 2, 2019.
33.  [↑](#cite_ref-33) Schaal, Dennis (November 12, 2021). ["Booking Holdings Buys Getaroom for $1.2 Billion to Expand Partnerships"](https://skift.com/2021/11/12/booking-holdings-buys-getaroom-for-1-2-billion-to-build-partnerships-business/). _[Skift](https://en.wikipedia.org/wiki/Skift "Skift")_.
34.  [↑](#cite_ref-34) ["OpenTable acquires Canadian restaurant reservation platform Libro"](https://finance.yahoo.com/markets/stocks/articles/opentable-acquires-canadian-restaurant-reservation-091533290.html). Retrieved July 14, 2026.

-   [Official website](https://www.bookingholdings.com/)
-   Business data for Booking Holdings Inc.:
    
    -   [Google](https://www.google.com/finance/quote/BKNG:NASDAQ)
    -   [Reuters](https://www.reuters.com/markets/companies/BKNG.O)
    -   [SEC filings](https://www.sec.gov/cgi-bin/browse-edgar?action=getcompany&CIK=1075531)
    -   [Yahoo!](https://finance.yahoo.com/quote/BKNG)