---
source_url: "https://dubai.stepconference.com/adtech-track/"
title: "AdTech 2.0 Track at Step Dubai | Advertising, Digital Marketing & More"
mirrored_at: 2026-08-20T15:02:44.436Z
host: dubai.stepconference.com
cited_in_42a: true
mirror_canonical: "https://index.42a.ai/dubai.stepconference.com/adtech-track/index"
---

> **Original source:** https://dubai.stepconference.com/adtech-track/

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## AdTech 2.0

Discover how AI and programmatic technology are revolutionizing the advertising landscape. From enhancing audience targeting to improving brand safety and optimizing ad campaigns, this track will provide a forward-looking view of how adtech is shaping the future of digital marketing and the next generation of advertising strategies.

![](https://dubai.stepconference.com/wp-content/uploads/2024/10/adTech.jpeg)

AdTech Innovators

-   Adtech startups
-   Programmatic advertising platforms
-   AI-driven marketing solution providers

Agencies

-   Marketing agencies
-   Creative agencies
-   Performance marketing teams