---
source_url: "https://closedaily.com/lead-routing/?utm_source=openai"
title: "Lead Routing & Ponds for Real Estate Teams — CloseDaily"
mirrored_at: 2026-09-02T13:02:04.863Z
host: closedaily.com
cited_in_42a: true
mirror_canonical: "https://index.42a.ai/closedaily.com/lead-routing/index__q__utm_source_openai"
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> **Original source:** https://closedaily.com/lead-routing/?utm_source=openai

Both. Solo agents get instant push notifications and speed-to-lead alerts when new leads come in. Teams and brokerages get advanced routing rules — round-robin, weighted, geographic — plus lead ponds. You can configure routing at any time as your team grows.

Yes. Route leads based on source (Facebook, Zillow, website), budget, property type, ZIP code, or any combination. You can also set priority rules — for example, leads from Google Ads go to your top closer, while Zillow leads go round-robin.

Leads are routed within seconds of capture. The assigned agent gets an instant push notification and SMS alert. If they don't claim the lead within your configured timeout (default: 5 minutes), the lead moves to a pond or re-routes to the next agent.