--- source_url: "https://close22.com/?utm_source=openai" title: "Close22 | AI Lead Follow-Up & Revenue Recovery for Real Estate" mirrored_at: 2026-08-18T13:02:26.354Z host: close22.com cited_in_42a: true mirror_canonical: "https://index.42a.ai/close22.com/index__q__utm_source_openai" --- > **Original source:** https://close22.com/?utm_source=openai Revenue Recovery SystemAI lead follow-up · real estate teams · 24/7 ## Your leads go cold in 5 minutes. We respond in 22 seconds. Close22 texts every new lead in 22 seconds, qualifies them, and books the showing — even while you're mid-showing with someone else. Works with Zillow, Realtor.com, Homes.com, Facebook, Google, and your website. Built for agents, teams, and brokerages that already pay for leads and need a cleaner system for first response, routing, and follow-through. 22s Avg first response 78% Hire the first agent who responds _24/7_ AI coverage 60-day Money-back guarantee Twilio A2P-verified messaging·AI by Anthropic Claude·Payments by Stripe·TCPA-compliant opt-out on every text Benchmarks shown reflect current workflow defaults and common speed-to-lead benchmarks for paid real-estate lead funnels. Your browser does not support the video tag. A real conversation ## 22 seconds after a lead lands, this happens. Not a canned autoresponder. Close22 reads the inquiry, sends a personalized SMS, and helps move the conversation toward the next step before your competition catches up. **22s**from inquiry to first reply · built to move toward booking Don't take our word for it ## Be the lead. Text us right now. Text this number like you're a buyer — try _“Is 88 Birch Lane still available?”_ — and experience exactly what your leads get. The AI replies in 22 seconds and reveals itself after a few messages. [(484) 939-9820](sms:+14849399820?&body=Is%2088%20Birch%20Lane%20still%20available%3F) Live demo · standard message rates apply · reply STOP to opt out · US numbers only Lead in0:00 ### New Zillow inquiry Buyer asks if the home is still available and wants to tour this week. Zillow3 bed buyerAustin, TX captures Text out0:22 ### AI responds first “Hi Sarah, yes, it's available. Would tomorrow at 10am or 2pm work for a quick tour?” Personalized SMSManaged texting qualifies Appointment moving0:47 ### Lead picks a time The buyer replies, confirms interest, and chooses the best next step without manual chasing. QualifiedShowing requested syncs Calendar synced1:00 ### Agent gets the handoff The appointment, conversation history, and lead context are ready for your team. Agent notifiedCRM updated $12,000+ Commission lost per missed deal One slow response. One lead goes cold. One closing lost. That's what speed-to-lead actually costs your business. 78% Of buyers hire first responder Not the most experienced. Not the best reviewed. The fastest. Speed wins every time. 5 min The danger window If the first real response does not happen quickly, the lead often starts talking to somebody else. Speed is not a nice-to-have in this category. Close22 responds in _22 seconds_ and keeps the conversation moving while your team focuses on closing. [Start 14-day trial →](https://close22.com/onboarding?plan=launch) — 01 i ### Revenue Leak Detector Audits your full pipeline daily. Surfaces ignored leads, overdue follow-ups, and paid traffic with no appointment path — before they disappear for good. — 02 ii ### Approval-Based AI Choose your send mode per lead source: draft-only, one-tap agent approval, or fully automated. You set the rules — the AI does the work. — 03 iii ### Booked Appointment Engine Moves leads from first inquiry through qualification and toward a confirmed showing, consult, or next step without manual babysitting. — 04 iv ### Calendar Coordination Supports agent notification, showing confirmation, and clean handoff so booked moments do not get lost. — 05 v ### Ownership & Routing Every lead can be assigned, routed, and handed off with full context so nobody on the team is guessing who should step in next. — 06 vi ### Managed texting layer SMS delivery runs through one clean Close22 workflow, so your team gets response speed, testing, and routing without a patchwork of tools. vs Follow Up Boss #### CRM organization vs. response execution. Follow Up Boss is where many teams manage leads. Close22 is the layer that responds first, keeps the conversation alive, and helps move the lead toward a booked next step before handoff. vs Lofty #### Broad platform vs. focused conversion system. Lofty covers a lot of surface area. Close22 stays focused on speed-to-lead, qualification, scheduling flow, and missed-pipeline recovery. vs kvCORE #### Heavy platform vs. lighter rollout. kvCORE is often part of a bigger operating stack. Close22 is designed to be faster to launch, easier to measure, and more focused on first-response performance. Category Close22 Lofty Follow Up Boss kvCORE Core promise Respond first and move leads to the next appointment All-in-one AI CRM Flexible RE OS Brokerage-scale platform Revenue leak detection Yes Built in Partial No Partial Approval-based AI Yes Built in Limited Limited Limited Calendar-aware handoff Yes Built in Partial Depends on setup Partial White-glove setup Yes Core positioning Mixed Mostly self-serve Enterprise-heavy Outcome story Appointments + pipeline Product breadth System flexibility Platform depth Typical rollout Under 10 min (email setup), < 5 days full flow 2–4 weeks 3–6 weeks 6–12 weeks Monthly leads received _50_ leads / mo 10100200350500+ — Leads ignored / month 16 — Est. pipeline leaking / mo $52,224 — Annual revenue at risk $ 627 k Based on avg $8,500 commission and 31% industry no-response rate (NAR 2024) [Start recovering this pipeline →](#pricing) Lead wrote “Good afternoon. I am writing to inquire whether the property at 88 Birch Lane remains available for viewing. My family will be relocating within the next six weeks, and we have already secured mortgage pre-approval. Please let me know a convenient time to arrange a tour.” AI replied · 22s later Good afternoon, Margaret. 88 Birch Lane is available — 3bd/2ba, $449,000, renovated kitchen, quiet cul-de-sac. Can you tour Saturday morning? Timeline: 6 weeks✓ Pre-approved Lead wrote “Hi there! We are thinking about selling our house on Maple Court sometime this fall and wanted to get a sense of what it might be worth and how the process usually works.” AI replied · 22s later Danielle! Fall is a smart time to list — I can pull comps for Maple Court and walk you through the process. What day works for a quick call this week? Intent: SellingTimeline: this fall Lead wrote “hi! does 88 birch lane have a two car garage? also curious how old the roof is before i get too excited about it” AI replied · 22s later Jordan! Checking on the garage + roof now — I'll confirm both today. 88 Birch is a gem: 3bd/2ba, $449K, quiet cul-de-sac. Worth a walk-through — Thursday or Saturday work? Asked: garage sizeAsked: roof age Generated by the production system from test inquiries · qualification facts extracted automatically · **60-Day Money-Back Guarantee.**If Close22 doesn't generate measurable results in 60 days, we refund every cent. No questions asked. Free Audit See exactly where leads are slipping through before you commit to anything. _Free_ No credit card required - 1 lead source (test mode) - AI drafts responses (not sent) - Lead scoring dashboard - See your response gaps - Upgrade anytime [Run free audit →](https://close22.com/onboarding?plan=free) Launch For solo agents ready to stop missing leads and start booking more showings automatically. $397/mo 14-day free trial · no credit card - 1 dedicated AI texting number - 1 lead source (Zillow, Facebook, form, etc.) - AI texts every lead in 22 seconds, 24/7 - Shareable lead capture form - Calendar booking from dashboard - CRM sync (FUB, HubSpot, kvCORE) - Lead scoring & conversation history - Email support [Start free trial →](https://close22.com/onboarding?plan=launch) MOST POPULAR Team For growing teams that need every agent covered, leads routed smartly, and results tracked by source. $997/mo 14-day free trial · no credit card - **Everything in Launch, plus:** - Up to 5 AI texting numbers (1 per agent) - Up to 5 lead sources - Up to 5 agent seats - Smart lead routing between agents - Pipeline board with stage tracking - ROI analytics by lead source - Team conversation management - Priority support + onboarding call [Start team trial →](https://close22.com/onboarding?plan=team) Brokerage For full offices that need unlimited coverage, compliance controls, and a dedicated partner to run it. from $1,500/mo Custom pricing based on office size - **Everything in Team, plus:** - Unlimited agents, numbers & sources - Custom AI voice & tone per agent - Message approval & compliance workflows - Multi-office rollout support - Dedicated success manager - Custom CRM & tool integrations - SLA guarantee · white-glove setup [Book a call →](mailto:support@close22.com?subject=Brokerage%20plan%20inquiry) ![Brock Weimer](https://close22.com/brock-weimer.jpg) #### Brock Weimer Founder & CEO Building AI systems that eliminate the speed-to-lead gap in real estate — so teams stop losing deals to slow follow-up and start converting more of what they already pay for. [Connect on LinkedIn →](https://www.linkedin.com/in/brock-weimer-980b03335) “Agents don't lose deals on price first. They lose them in the _first few minutes._ Close22 exists to make sure speed-to-lead never costs your team another commission.”— Brock Weimer, Founder & CEO, Close22 FAQ ## Common questions. Everything you need to know before connecting your first lead source. Still curious? [Reach out](mailto:support@close22.com). It's software that responds to new leads automatically by text and email within seconds of inquiry, qualifies the conversation, books next steps, and routes the lead into your CRM or workflow — so your team never loses a deal to slow response time. Yes. Close22 works with Zillow, Realtor.com, Homes.com, Redfin, Facebook Ads, Google Ads, your website, and any other lead source. The easiest setup: forward your portal lead notification emails to your private Close22 intake address. Your AI handles the rest. Most agents are live in under 10 minutes. Forward your Zillow or Realtor.com lead emails to your Close22 intake address and your AI starts responding immediately. No webhook or technical setup required. No — it works alongside it. Close22 is the AI response layer between your lead sources and your CRM. It captures the lead, texts them in 22 seconds, qualifies the conversation, and syncs to Follow Up Boss, kvCORE, HubSpot, Lofty, and others automatically. Yes. Close22 can move the conversation toward a showing, consultation, or next step, notify the agent, and sync the booked appointment into your connected calendar workflow. You choose the send mode per lead source: draft-only (AI writes, you review and send), one-tap approval, or fully automated. You stay in control — the AI does the heavy lifting. No — Close22 works with leads you already get. Once connected to Zillow, Facebook, Google, or your website, every new inquiry is automatically scored, responded to, and synced to your CRM within seconds. Yes. Brokerage plans include compliance workflows, message approval options, and custom rollout support for multi-office teams. Contact us to discuss your specific requirements. Monthly plans cancel anytime. Annual plans come with a 60-day money-back guarantee — if Close22 doesn't generate measurable results in the first 60 days, you get a full refund. ## Ready to recover _your pipeline?_ Start the 14-day trial when you're ready to go live, or run the free audit first if you want to preview the setup.