---
source_url: "https://choicelab.io/?utm_source=openai"
title: ChoiceLab Analytics
mirrored_at: 2026-08-05T01:09:27.282Z
host: choicelab.io
cited_in_42a: true
mirror_canonical: "https://index.42a.ai/choicelab.io/index__q__utm_source_openai"
---

> **Original source:** https://choicelab.io/?utm_source=openai

## What We Do

#### ChoiceLab is a **specialized analytics partner** built for research agencies, independents, and qualitative shops. We provide the advanced quant and programming capabilities to help you compete.

### **Our promise**

#### **We’re fast, rigorous, and collaborative — giving you the credibility and firepower to pitch, win, and deliver with confidence.**

##  Capabilities

![](https://choicelab.io/wp-content/uploads/2025/09/Conjoint-Shelf.jpg)

### Conjoint Analysis & Virtual Shelf Tests​

Simulate real choices → see predicted share shifts.

We design and run advanced conjoint and discrete choice studies, including virtual shelf tests that simulate real purchase decisions. Our models (HB, latent class, CBC) reveal the trade-offs people actually make — and deliver simulators clients can “play with” to test pricing, features, and product mix.

![](https://choicelab.io/wp-content/uploads/2025/09/MaxDiff.jpg)

### MaxDiff (Best-Worst Scaling)

Turn long lists into clear, actionable priorities.

When you need to prioritize features, benefits, or messages, MaxDiff provides clean, actionable rankings. We handle design, estimation, and subgroup analysis, turning long lists into clear, client-ready hierarchies.

![](https://choicelab.io/wp-content/uploads/2025/09/TURF-1.jpg)

### TURF Analysis (Traditional & Choice-Based)

Optimize combinations for maximum reach.

We help clients see how combinations of products, messages, or media maximize reach. Beyond traditional TURF, we build **choice-based TURF models** for menus, portfolios, and innovation pipelines — giving agencies interactive tools to show coverage tradeoffs.

![](https://choicelab.io/wp-content/uploads/2025/09/Segmentation.jpg)

### Consumer & Market Segmentation

Reveal distinct segments → build compelling personas.  
From clusters to latent class models, we uncover distinct customer segments and translate them into clear, compelling personas. We make segmentation practical — not just statistical — by connecting profiles to strategies and messaging.

![](https://choicelab.io/wp-content/uploads/2025/09/Key-Drivers.jpg)

### Key Driver Analysis & Positioning Models

Find the levers → position for growth.  
We identify what truly drives choice, satisfaction, and loyalty. Using regression, Shapley values, and proximity modeling, we show not just the “drivers,” but how to optimally position offerings in the competitive landscape.

![](https://choicelab.io/wp-content/uploads/2025/09/Pricing-1024x579.jpg)

### Pricing Studies

Set guardrails and find the sweet spot.  
From Van Westendorp and Gabor-Granger to advanced conjoint-based elasticity, we design pricing studies that give clients confidence. We deliver guardrails, optimal price points, and revenue impact scenarios — packaged in easy-to-digest visuals.

![](https://choicelab.io/wp-content/uploads/2025/09/Data-Integration.jpg)

### Data Integration

Merge survey + client data for deeper insights.  
We combine survey data with client POS, loyalty, and CRM files to unlock deeper insights. Our integration work ensures agencies can answer harder questions, with cleaner data and more robust models.

![](https://choicelab.io/wp-content/uploads/2025/09/Data-visualization.jpg)

### Automation & Visualization

Automated tabs, dashboards, and pitch-ready decks.  
We automate tabulations, dashboards, and reporting so your teams can focus on insight, not Excel. Deliverables include Power BI/Tableau dashboards, interactive simulators, and polished, pitch-ready slides branded to your agency.