---
source_url: "https://changelog.stytch.com/announcements/2024-11-22-updated-self-serve-pricing"
title: "Stytch | What's new? | 2024.11.22 | Updated Self-Serve Pricing"
mirrored_at: 2026-08-15T15:05:17.500Z
host: changelog.stytch.com
cited_in_42a: true
mirror_canonical: "https://index.42a.ai/changelog.stytch.com/announcements/2024-11-22-updated-self-serve-pricing"
---

> **Original source:** https://changelog.stytch.com/announcements/2024-11-22-updated-self-serve-pricing

We weren’t satisfied with our pricing model; it was too complicated and locked _your_ growth behind talking to our sales team or a pay wall. 

Stytch is moving away from complicated tiers and feature gating to a simpler model: access all our features and only pay for what you use.

### TL;DR: What’s changing

The core pillars of our new pricing are:

-   **A generous free tier:** Our new free tier offers access to all auth and security features and higher usage limits.
    
-   **No feature gates:** Every Stytch user has access to MFA, SSO, RBAC, SCIM, OTPs—if it’s an authentication acronym, it’s available in our free tier. 
    
-   **No caps or cliffs:** If you surpass amounts included in our free tier, you can use more without talking to sales and only pay for what you use. 
    
-   **Affordable branding customization:** Prices have been reduced from **$249/month to $99/month**.
    
-   **A new startup program:** Stytch is **free until Series A** or until three years of incorporation, whichever comes first. Please get in touch at [startups@stytch.com](mailto:startups@stytch.com) for more information.
    

If you want to learn more about the philosophy behind our new pricing, we released a [deep dive](https://stytch.com/blog/stytch-self-serve-pricing) on how we approached it.

### Free tier enhancements

To better serve you, we’ve expanded the amounts and limits of our free tier features. Here’s a breakdown:

-   **B2C Monthly Active Users:** Increased from 5,000 to 10,000
    
-   **B2B Monthly Active Users:** Increased from 1,000 to 10,000
    
-   **B2B Monthly Active Organizations:** Increased from 25 to Unlimited
    
-   **B2B SSO/SCIM Connections:** Increased from 0 to 5
    
-   **Device Fingerprints:** Increased from 0 to 10,000
    
-   **M2M Tokens:** Remain at 1,000
    

You can calculate your costs with Stytch and find more information about our pricing model [here](https://stytch.com/pricing).

### What does this mean for you? 

As of November 1, 2024, the new pricing applies to all Stytch workspaces.

-   **Platform fee reduction:** For customers who were on a paid tier (B2B Standard, B2B Scale, or B2C Standard), we’ve reduced your platform fee from **$249/month or $799/month to $99/month**. 
    
-   **Expanded free tier:** Amounts included in the free tier have increased. See the figures above.
    
-   **Additional connections:** If you’d like to add additional SSO or SCIM Connections beyond the 5 available in the free tier, you may do so and pay $125 per connection without talking to sales.
    

If you have any questions about our new pricing or your bill, please reach out to [support@stytch.com](mailto:support@stytch.com).

### Where to find us

![](https://cdn.jsdelivr.net/npm/emoji-datasource-apple/img/apple/64/1f4ac.png) **Stytch developer Slack**

Join the discussion, ask questions, and suggest new features in our [official Slack](https://stytch.slack.com/join/shared_invite/zt-2f0fi1ruu-ub~HGouWRmPARM1MTwPESA)!

![](https://cdn.jsdelivr.net/npm/emoji-datasource-apple/img/apple/64/2753.png) **Get support**

Check out the [Stytch Forum](https://forum.stytch.com/) or email us at [support@stytch.com](mailto:support@stytch.com)