---
source_url: "https://campaignme.com/publicis-media-ranks-1-for-new-business-wpp-media-mena-omnicom-media-mena-share-second-report/"
title: "Publicis Media ranks #1 for total new business in GCC; WPP Media MENA, Omnicom Media MENA share second: report - Campaign Middle East"
mirrored_at: 2026-08-08T01:02:17.552Z
host: campaignme.com
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mirror_canonical: "https://index.42a.ai/campaignme.com/publicis-media-ranks-1-for-new-business-wpp-media-mena-omnicom-media-mena-share-second-report/index"
---

> **Original source:** https://campaignme.com/publicis-media-ranks-1-for-new-business-wpp-media-mena-omnicom-media-mena-share-second-report/

![Tony Wazen, Chief Executive Officer, Publicis Media Middle East.](https://campaignme.com/wp-content/uploads/2023/04/Tony-Wazen-CEO-Publicis-Media-ME-e1682329711123.jpg)Tony Wazen, Chief Executive Officer, Publicis Media Middle East.

**Publicis Media Middle East** has been **ranked the #1 media group** in the **GCC region** for **total new business**, according to the [**2025 COMvergence Global New Business Barometer**](https://comvergence.net/2026/03/comvergence-unveils-exclusive-2025-global-new-business-results/), which tracks new business performance across the global media industry.

In **total new business**, which **includes** retention wins, **WPP Media MENA** and **Omnicom Media – MENA** are joint **second** **media groups** in the **GCC region**.

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However, **in terms of net new wins****,** which **excludes** retention wins, the **media groups rankings** in the GCC **region** paint a different picture.

**WPP Media MENA** ranked **#1 media group** in **net new wins** (without retention) in the **GCC region,** while **Publicis Media Middle East** comes in second and **Omnicom Media – MENA** comes in third.

* * *

The COMVergence report also highlights other key rankings, including individual rankings of **agency by market**– both in terms of **total new billings (including retention)** as well as **net new billings (without retention),** highlighting the strength of agency performances across the region.

**At the agency level**, **Spark Foundry ranks #1** in the **GCC** as an agency network and **#1 agency by market** for **total new business (including retentions) with OMD MENA** taking the #2 spot, **Mindshare** taking the **#3 spot** and **Starcom** and **PHD** claiming the **4th** and **5th spot, respectively.**

However, in terms of **net new wins**, which **excludes retention**, Spark Foundry drops lower because of a 100 per cent retention rate.

Therefore, in terms of **new wins** at the **agency level, OMD MENA** claims the **#1 agency by market** spot in the **GCC region**, followed by **Mindshare** and **Starcom** in **2nd** and **3rd** spots, respectively, while **Spark Foundry** comes in **4th** and **PHD** comes in **5th** in these rankings.

* * *

**Globally**, the 2025 rankings also place Publicis Media as the #1 media group in new business, leading both total and net new business, generating $10bn in new client billings — equivalent to one third of all media spend that shifted between agencies in 2025.

![Publicis Media 1](https://campaignme.com/wp-content/uploads/2026/04/Publicis-Media-1.png)

Key wins included Coca-Cola in North America and 15 global or regional accounts, including Aldi, Barilla, Campari, Dropbox, Essilor, Friesland Campina, Goodyear, Kenvue, LinkedIn, Mars, Paramount, PayPal, Santander, Savencia and The Magnum Ice Cream Company.

**[Tony Wazen](https://campaignme.com/the-mena-power-list-publicis-media-menas-tony-wazen/), Chief Executive Officer of Publicis Media Middle East,** said, “These results reflect the consistency of our performance across the GCC and the strength of the model we’ve built, both in the region and globally. We bring together media, data and technology in a way that delivers measurable outcomes for our clients. In a more complex and evolving environment, that consistency matters more than ever”.

![Publicis Media 2](https://campaignme.com/wp-content/uploads/2026/04/Publicis-Media-2.png)

**Starcom is ranked the #1 media network globally** with total new business value of $2.7bn, driven by wins including Mars and Aldi globally, and the retention of Luxottica in the US.

Four groups followed at a distance — **Mediabrands** (2nd), **Dentsu** (3rd), **HAVAS Media Network** (4th) and **Omnicom Media** (OMG) (5th).

**Initiative** **ranked #2 globally** with $2.4bn, on the back of winning Bayer globally, and Paramount Network and Anthropic in the US.

**Spark Foundry ranked #3 globally** at $2.1bn , buoyed by the global wins of Kenvue and Paramount.

In terms of net new business, Starcom also leads the ranking, followed by Spark Foundry and Initiative, posting net new billing gains of  more than $1.9bn, $1.7bn and $1.4bn respectively.