--- source_url: "https://campaignme.com/effies-saudi-2026-winners-revealed/" title: Effies Saudi 2026 winners revealed - Campaign Middle East mirrored_at: 2026-08-22T13:03:16.791Z host: campaignme.com cited_in_42a: true mirror_canonical: "https://index.42a.ai/campaignme.com/effies-saudi-2026-winners-revealed/index" --- > **Original source:** https://campaignme.com/effies-saudi-2026-winners-revealed/ Effies revealed the winners of the [Saudi edition of its awards](https://campaignme.com/the-launch-of-effie-saudi-arabia/) during a gala ceremony on the 11th June 2026. Launched last year, Effie Awards Saudi Arabia is a local programme aimed at recognising outstanding work and leaders of marketing effectiveness in the Kingdom. **BIG WINNERS OF THE NIGHT** Habbar emerged as one of the biggest winners of the night, having been awarded **The Most Effective Advertising Agency Office of the Year – Saudi Arabia** title. The agency won a total of eight awards including one of the highest honours – a Grand Prix – on the night across five different campaigns. Its overall network Foaj Group was also awarded **The Most Effective Agency Network of the Year – Saudi Arabia,** owing to Habbar’s performance. ![](https://campaignme.com/wp-content/uploads/2026/06/E-183-912-Time-To-Speak-Up-For.jpg) The agency’s work for **Time To Speak Up For Manhood**, a campaign created for Sayyar, brought home the only  Grand Prix awarded that night.  The campaign won the award in the retail category where it also won another Gold, alongside a Bronze in the seasonal marketing category. Bringing the total tally of awards to three for the campaign. ![](https://campaignme.com/wp-content/uploads/2026/06/E-184-191-February-14-Judgement-Day-scaled-1-600x425.jpg) The agency won an additional three more Gold awards: One for its **February 14: Judgement Day** campaign for Floward in the Marketing Disruptors and Retail category. ![](https://campaignme.com/wp-content/uploads/2026/06/E-186-934-In-Your-Face-Tourism-scaled-1.jpg) One for **In Your Face Tourism!** for Tourism Development Fund in the Corporate Reputation and Travel, Tourism & Transportation category. ![](https://campaignme.com/wp-content/uploads/2026/06/E-181-170-Late-for-a-reason-scaled-1.jpg) And finally, **Late for A Reason** for BARQ in the performance category.The last campaign also picked up a bronze in the Banking, Finance & Insurance category. ![](https://campaignme.com/wp-content/uploads/2026/06/E-171-368-A-Legacy-That-Matters-scaled-1.jpg) **A Legacy That Matters,** Habbar’s campaign for Public Investment Fund with Mindshare WPP Media MENA, also won a Silver in the performance marketing category. On the media front, OMD UAE took away the **The Most Effective Media Agency Office of the Year – Saudi Arabia,** having won  a total of three awards. ![](https://campaignme.com/wp-content/uploads/2026/06/E-101-627-Doritos-Loaded.jpg) The agency was awarded a Silver for its work on the **Doritos Loaded** campaign in influencer marketing and a Bronze in the experiential marketing category. ![](https://campaignme.com/wp-content/uploads/2026/06/E-164-966-The-Return-of-Lays-Original-Chili-Driving-Demand-Through-Data-Led-Nostalgia-scaled-1.jpg) The final award collected by the agency together with 80’s Creative was for a Bronze for **The Return of Lay’s Original Chili: Driving Demand Through Data-Led Nostalgia** in the Food and Non-Alcoholic Beverages category. In terms of the brands with the best performance, The Most Effective Brand of the Year – Saudi Arabia was awarded to Mobily.  The brand recorded its winning of a total of three awards on the night. ![](https://campaignme.com/wp-content/uploads/2026/06/E-88-750-Mobily-The-Network-That-Leads-2048x1128-1.png) It picked up a Silver for its **Mobily – The Network That Leads campaign** in the Internet & Telecom**,** which was supported by agencies PHD, VUZ and TTP. ![](https://campaignme.com/wp-content/uploads/2026/06/E-249-038-Stay-Ahead-scaled-1.jpg) Rounding off its wins, Mobily won two Bronzes: one for its **Stay Ahead** campaign with TTP Creative Agency & Dejavu in Corporate Reputation. ![](https://campaignme.com/wp-content/uploads/2026/06/E-246-418-XStream-All-you-love-on-one-platform-scaled-1.jpg) And the second, for its **XStream: All you love, on one platform** campaign, also with TTP Creative Agency & Dejavu in the Brand Integration & Entertainment Partnerships. **ALL THE EFFIE AWARDS SAUDI ARABIA WINNERS** Here are the other winners from the night: **GOLD** ![](https://campaignme.com/wp-content/uploads/2026/06/E-112-659-A-City-of-Beats-scaled-1.jpg) - **A City of Beats **MDLBEAST The Bold Group **Category:** Youth Marketing Products & Services ![](https://campaignme.com/wp-content/uploads/2026/06/E-211-041-Charity-Needs-a-Stand-Not-an-Ad.jpg) - **Charity Needs a Stand Not an Ad **Sakan Foundation Mad Tomato **Category:** Positive Change: Social Good – Brands ![](https://campaignme.com/wp-content/uploads/2026/06/E-110-337-To-all-maps-of-the-past-Thank-you-and-Goodbye.jpg) - **To all maps of the past: Thank you and Goodbye! **Balady+Interesting Times DMCC **Category:** David Vs Goliath **SILVER** ![](https://campaignme.com/wp-content/uploads/2026/06/E-208-050-A-Celebrity-Partnership-Minus-The-Celebrity-238x300.jpg) - **A Celebrity Partnership Minus The Celebrity**KUDUSpark Foundry KSA and VML Saudi Arabia **Category:** Food & Non- Alcoholic Beverages![](https://campaignme.com/wp-content/uploads/2026/06/E-253-545-From-Clinical-to-Cultural-scaled-1-237x300.jpg) - **From Clinical to Cultural **Sensodyne Zenith Media UAE | AKQA Dubai **Category:** Brand Integration & Entertainment Partnerships ![](https://campaignme.com/wp-content/uploads/2026/06/E-239-870-Mentos-Gum-Never-Cover-Your-Mouth-scaled-1.jpg) - **Mentos Gum Never Cover Your Mouth **Mentos Gum Wavemaker Dubai & VML Saudi Arabia **Category:** Seasonal Marketing - **To all maps of the past: Thank you and Goodbye! **Balady+ Interesting Times DMCC **Category:** Government & Public Service![](https://campaignme.com/wp-content/uploads/2026/06/E-236-205-When-Georgina-Met-Rajeev-Rewriting-Premium-in-Saudi-Arabia.jpg) - **When Georgina Met Rajeev: Rewriting Premium in Saudi Arabia **Holsten Brewery iProspect MENA | M&C Saatchi Group **Category:** Influencer Marketing **BRONZE** ![](https://campaignme.com/wp-content/uploads/2026/06/E-151-074-Barns-x-EWC-The-Gamers-Fuel.jpg) - **Barn’s x EWC: The Gamer’s Fuel **Barn’s **Category:** Brand Integration & Entertainment Partnerships ![](https://campaignme.com/wp-content/uploads/2026/06/E-217-412-Everyone-Increased-Spend.-IKEA-Increased-Results.jpg) - **Everyone Increased Spend. IKEA Increased Results. **IKEA Initiative Saudi **Category:** Seasonal Marketing - **From Clinical to Cultural **Sensodyne Zenith Media UAE | AKQA Dubai **Category:** Beauty & Personal Care - **Mentos Gum Never Cover Your Mouth **Mentos Gum Wavemaker Dubai & VML Saudi Arabia **Category:** Digital – Commerce