---
source_url: "https://business.quora.com/resources/quora-advertising-targeting-tips?utm_source=openai"
title: "Quora Ad Targeting Tips | Build Your Ideal Audience"
mirrored_at: 2026-09-01T03:02:26.955Z
host: business.quora.com
cited_in_42a: true
mirror_canonical: "https://index.42a.ai/business.quora.com/resources/quora-advertising-targeting-tips__q__utm_source_openai"
---

> **Original source:** https://business.quora.com/resources/quora-advertising-targeting-tips?utm_source=openai

Quora Ads offers a variety of targeting options, giving brands the ability to connect with customers in the right place at the right time.

-   Contextual targeting
    
-   Audience targeting
    
-   Behavioral targeting
    
-   Broad targeting
    

![Contextual Targeting](https://business.quora.com/hubfs/Quora_for_Business_April2025/images/contextual%20targeting.webp)

**Topic Targeting:** Position ads alongside questions and feeds tagged with specific topics.

**Keyword Targeting:** Deliver ads next to questions that include your keywords.

**Question Targeting:** Place ads on specific questions and serve tailored messages to a hyper-targeted audience.

![contextual targeting2](https://business.quora.com/hubfs/Quora_for_Business_April2025/images/contextual%20targeting2.webp)

**Website Traffic Targeting:** Reconnect with customers who visit Quora after visiting your website.

**List Match Targeting:** Make the most from your email list; target leads, exclude existing customers, or build Lookalikes.

**Lookalike Targeting:** Scale your existing audiences by finding users similar to your website visitors or email lists.

![Contextual Targeting](https://business.quora.com/hubfs/Quora_for_Business_April2025/images/contextual%20targeting3.webp)

**Interest Targeting:** Deliver ads to users who engaged with specific content on Quora.

**Keyword History Targeting:** Send your message to users who read questions with your specified keywords.

**Question History Targeting:** “Follow up” with potential customers by delivering ads to users who read specific questions about your products, industry, or competitors.

**Answer History Targeting:** Retarget users who have read your Promoted Answers—or any other answers on Quora—so you can return to this audience with a strong follow-up message to deepen engagement or drive conversions.

![Contextual Targeting](https://business.quora.com/hubfs/Quora_for_Business_April2025/images/contextual%20targeting4.webp)

**Broad Targeting:** Deliver ads to the largest possible audience on Quora.

Auto-targeting: Quora’s machine learning system will automatically determine the best targeting configuration to optimize for efficiency and performance over time.

* * *