---
source_url: "https://business.quora.com/advertising/targeting-types?utm_source=openai"
title: "Targeting Types | Quora for Business"
mirrored_at: 2026-08-05T13:02:24.520Z
host: business.quora.com
cited_in_42a: true
mirror_canonical: "https://index.42a.ai/business.quora.com/advertising/targeting-types__q__utm_source_openai"
---

> **Original source:** https://business.quora.com/advertising/targeting-types?utm_source=openai

## **Target with precision, not just demographics**

**Quora's comprehensive targeting options connect you with users showing actual interest, not just fitting a profile. Our topic structure ensures your ads appear in relevant contexts across the platform.**

-   Contextual Targeting
    
-   Audience Targeting
    
-   Behavioral Targeting
    
-   Broad Targeting
    

![Contextual\_targeting](https://business.quora.com/hubfs/Contextual_targeting.png)

### **Contextual Targeting**

**Topic Targeting:** Position ads alongside questions and feeds tagged with specific topics, from broad categories to niche subjects.

**Keyword Targeting:** Deliver ads next to questions that include your keywords to reach users at the exact moment they're expressing interest in your solutions.

**Question Targeting:** Place ads on specific questions and serve tailored messages with hyper-relevant placement.

![Audience\_targeting](https://business.quora.com/hubfs/Audience_targeting.png)

### **Audience Targeting**

**Website Traffic Targeting:** Reconnect with customers who visit Quora after visiting your website.

**List Match Targeting:** Make the most from your email list; target leads, exclude existing customers, or build Lookalikes.

**Lookalike Targeting:** Scale your existing audiences by finding users similar to your website visitors or email lists.

**B2B & ABM:** Target by account, job level, function, company size, and industry through our Bombora integration.

![Behavioral\_targeting](https://business.quora.com/hubfs/Behavioral_targeting.png)

### **Behavioral Targeting**

**Interest Targeting:** Deliver ads to users who engaged with specific content on Quora.

**Keyword History Targeting:** Send your message to users who read questions with your specified keywords.

**Question History Targeting:** Follow up with potential customers by delivering ads to users who read specific questions about your products, industry, or competitors.

**Answer History Targeting:** Retarget users who have read your Promoted Answers—or any other answers on Quora—so you can return to this audience with a strong follow-up message to deepen engagement or drive conversions.

![Broad\_targeting](https://business.quora.com/hubfs/Broad_targeting.png)

### Broad Targeting

**Broad Targeting:** Deliver ads to the largest possible audience on Quora.

**Auto-targeting:** Quora’s machine learning system will automatically determine the best targeting configuration to optimize for efficiency and performance over time.