---
source_url: "https://business.quora.com/advertising/getting-started?utm_source=openai"
title: "Getting Started | Quora for Business"
mirrored_at: 2026-08-15T03:03:47.958Z
host: business.quora.com
cited_in_42a: true
mirror_canonical: "https://index.42a.ai/business.quora.com/advertising/getting-started__q__utm_source_openai"
---

> **Original source:** https://business.quora.com/advertising/getting-started?utm_source=openai

-   Awareness
    
-   Traffic
    
-   Conversion
    
-   Video Views
    
-   Lead Generation
    
-   App Installs
    

![Awarness-1](https://business.quora.com/hubfs/Awarness-1.png)

### Awareness

Establish credibility and brand awareness by connecting with users actively researching topics in your industry. Ideal for thought leadership and upper-funnel engagement.

![traffic](https://business.quora.com/hubfs/traffic.png)

### Traffic

Drive qualified visitors to your website by reaching users when they're actively seeking information related to your offerings.

![Conversion](https://business.quora.com/hubfs/Conversion.png)

### Conversions

Generate sales and conversions by targeting users with high purchase intent who are evaluating solutions like yours.

![Videoviews](https://business.quora.com/hubfs/Videoviews.png)

### Video Views

Increase engagement with your video content by reaching users interested in topics relevant to your brand and offerings.

![quora-ads-leadgen-icon-2](https://business.quora.com/hubfs/Quora_for_Business_April2025/images/quora-ads-leadgen-icon-2.webp)

### Lead Generation

Collect valuable prospect information directly on Quora with lead gen forms that integrate with your existing CRM systems.

![VideoViews-1](https://business.quora.com/hubfs/VideoViews-1.png)

### App Installs

Drive downloads of your mobile application by reaching users who are actively seeking solutions your app provides.

## **Select the right ad format for your goal**

-   Promoted Answers
    
-   Video Ads
    
-   Image Ads
    
-   Text Ads
    

![Iphone\_PA-MONDAY](https://business.quora.com/hubfs/Quora_for_Business_April2025/images/Iphone_PA-MONDAY.webp)

### Promoted Answers

Establish your brand as a trusted authority by showcasing your expertise directly within relevant questions, where users are actively seeking solutions.

![VideoAd\_Example-2](https://business.quora.com/hubfs/Quora_for_Business_April2025/images/VideoAd_Example-2.gif)

### **Video Ads**

Capture attention and tell your brand story with engaging video content that appears in-feed as users explore topics relevant to your business.

![Iphone\_Sprite\_ImageAd](https://business.quora.com/hubfs/Quora_for_Business_April2025/images/Iphone_Sprite_ImageAd.webp)

### Image Ads

Drive awareness and conversions with visually compelling ads strategically placed alongside content where your target audience is already engaged.

![Iphone\_Text1](https://business.quora.com/hubfs/Iphone_Text1.png)

### Text Ads

Create simple, effective ads that blend naturally with Quora's environment for cost-efficient testing and performance.